Elsa Yet Chin Phung is an Education Focused lecturer with the Department of Econometrics and Business Statistics in the School of Business at Monash University Malaysia. She is a certified Linux Administrator (SUSELinux Enterprise Server) since 2011.
Her research interests are in the area of learning analytics and educational data mining, focusing on the area of computational analysis techniques in analyzing and designing assessment using evidence to improve university’s teaching and learning.
Her teaching is in the core area of Business Analytics, in the area of Data Mining and Project Management Analytics.
Academic Qualifications
| Master of Science |
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Institution
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University of Manchester, UK
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Year awarded
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1992
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| Bachelor of Science |
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Institution
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University of Windsor, Ontario, Canada
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Year awarded
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1983
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Membership in Associations and International Bodies
| Name of Association/International Body |
5th International Management Conference
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| Role |
Panel Review Member
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| Duration of membership |
2012 only
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| Name of Association/International Body |
Journal of Urban Technology
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| Role |
Editorial Board Member
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| Duration of membership |
Since Jan 2010
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| Name of Association/International Body |
Human Factors and Ergonomics Society of Australia
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| Role |
Member
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| Duration of membership |
Since Jan 2009
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Membership in International Professional Bodies
| Name of Association/International Body |
CPA (Australia)
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| Role |
Member
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| Duration of membership |
Since Jan 2009
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Membership in National Associations, National Bodies and National Professional Bodies
| Name of Association/International Body |
MICPA
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| Role |
Member
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| Duration of membership |
Since Jan 2009
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Expert on Policy Formulation Panel and Professional Body
| Name of Association/International Body |
Unit on the Formulation of the National Innovation Policy, UNIK-Prime Minister's Office, Malaysia, November 2010 to June 2011
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| Role |
Panel Member
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| Duration of membership |
November 2010 to June 2011 |
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Areas of Expertise
| 1 |
Knowledge Management
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| 2 |
Data Mining
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| 3 |
Artificial Intelligence
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Teaching
| Subject Code | Subject |
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BEW1601
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Introduction to e-Commerce
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BUS1010
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Introductory Computing for Business Applications
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BUS1021
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Business Information Systems
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BUS1060
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Computer Programming for Business A
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BUS1110
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Computer Models for Business Decisions
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BUS2021
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Advanced Business Information Systems
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BUS2120
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Computer Concepts and Software Systems
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BUS2176
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Project Management
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BUS3112
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Database Systems and Data Management
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BUS3150
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Computer Facilities and Network Management
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ETW1010
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Data Modelling and Computing
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ETW3480
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Decision Analysis for Managers
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FIT1001
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Computer Systems
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FIT1004
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Data Management
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FIT1012
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Website Authoring
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FIT2010
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Database
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FIT2018
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Network and Systems Administration
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FIT2019
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Network Standards and Specifications
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FIT2033
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Computer Models for Business Decisions
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FIT3002
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Applications of Data Mining
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FIT3047
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Industrial Experience Project 1
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FIT3048
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Industrial Experience Project 2
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FIT5158
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Customer Relationship Management and Data Mining
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FIT9003
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Database Systems Design
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GCO1815
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Computer Systems and Technology
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GCO1821
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Multimedia and Internet Computing
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GCO2821
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Computer Organisation
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IMS2071
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System Analysis and Design
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MGW2700/MGX2700
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Project Management for Small and Medium Enterprise |
Scholarly Journals
| 1 | Phung, Y.C. and Lim, T.M. (2001) “An e-Procument Prototype Simulating B2B Internet Commerce Using XML”, (REDECS 2001). A referred paper published in the Proceeding of National Conference on Research & Development in Computer Science (22-25 Oct, 2001, UNITEN)
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| 2 | Phung, Y.C. and Lim, H.T. (2002), An Intelligent Subject Selection System for Universities : A Knowledge Management Perspective, The sixth International Research Conference on Quality, Innovation and Knowledge Management, Malaysia, Feb 17-20, 2002
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| 3 | Phung, Y.C., (2005), “Text Mining for Stock Movement Predictions: A Malaysian Perspective”, 6th International Conference on Data Mining, 25-27 May, Skiathos, Greece
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| 4 | Phung Y.C., Amnuaisuk P.S., and Komiya. R. (2008), “Integrating text mining and genetic algorithm for subject selection”, International Joint Conference on Computer, Information, and System Sciences, and Engineering (CIS2R08), 5-13 December, E Conference, USA. |
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Completed Supervision
| Student |
Lim Haw Tian
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| Program of study |
An Intelligent Subject Selection Systems for Universities, MIT, 2003
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| Awarding University |
Monash University Malaysia
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| Student |
Chan Pei Pei
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| Program of study |
Text Mining for Stock Movement Predictions, MIT, 2004
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| Awarding University |
Monash University Malaysia |
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Local Award
| Award Name |
Pro Vice Chancellor Award of Excellence in Teaching/Admin
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| Awarding Body |
Monash University Malaysia
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| Year of award |
S1 2012, S2 2011, S2 2010, S1 2010, S2 2009, S1 2009, S2 2008
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| Project Title |
S1 2012: Nurturing Students' Skills and Capabilities
S2 2011: Improving Teaching Methods Through Innovative Means
S2 2010: Action Learning for Excellence (Teaching)
S2 2010: Teamwork, Collaboration and Results (Administration)
S1 2010: Learning by Doing for Excellence
S2 2009: Project “Protocol”
S1 2009: NA
S2 2008: NA
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Local Presentation
| 1 |
Education Quality and Innovation Series of seminar/workshop titled: Teaching innovations for high quality teaching outcomes
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| 2 |
School Teaching and Learning Seminar: PVC's Award for Excellence in Teaching, Research and Administration
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| 3 |
School PASS Program: Information sessions for Unit Coordinators/Lecturers
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| 4 |
Workshops for PASS Leaders |
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603 5514 6073
Room 6-5-07