The fast-paced changing business landscape requires marketers to be innovative and creative yet detailed and meticulous in understanding consumers and larger stakeholders. The world of business is a dynamic environment that is constantly changing and evolving. In line with this reality, Monash University’s motto Ancora Imparo (I am still learning) is held true in the Marketing Department. Our staff and students are constantly asking questions and pursuing different ways of analysing any given phenomenon with creative solutions backed with evidence. This fuels and fosters our passion for research which benefits the academic literature we contribute to.
Marketing permeates almost every aspect of our lives and it is easy to engage students with innovative teaching and experiential learning. Monash Business School focuses on engagement with industry, government, not-for-profit organisations and professionals within Malaysia and internationally. In exposing our students to the industry and local community, we provide practical business education that prepares our students to be industry-ready graduates with an edge in the employment market.
Our goal at Monash is to produce marketing graduates who will add value to the business environment and society. We invite you to join us on this stimulating journey in teaching and research.
KEY RESEARCH AREAS:
- Bias in Decision Making
- Brand Betrayal and Hate
- Consumption Communities
- Consumer Vulnerabilities in Marketing
- Cross-cultural Consumer Behaviour
- Green Consumer Behaviour
- Ideologies in Marketing & Consumer Research
- Islamic Marketing
- Politicized Consumption
- Social Psychology in Decision Making
- Tourism Marketing