Associate Professor Md Yunus Ali
 | Associate Professor Department of Marketing
 
 |
603 5514 6397
Room 6-5-13Assoc. Prof Yunus Ali joined Monash University Malaysia in August 2007. Prior to joining Monash University Malaysia he taught at Queensland University of Technology, Monash University, and University of Wollongong in Australia and Rajshahi University in Bangladesh. Assoc. Prof Ali published widely in several international business journals and received international awards for research in marketing, Muslim consumer behaviour and international business. He has supervised a number of PhD, Master by Research and Honours students to successful completion.
Assoc. Prof Yunus teaches International Marketing MKW3444), Islamic Marketing (MKW3510), Marketing and International Consumers (MKM5955) and International Marketing (MKM5260).
His areas of research and Higher Degree supervision interest are International Joint Venture, International Market Entry, Export Promotion Programs, and Relationship Marketing, Halal Branding and Muslim consumer behaviour. Assoc. Prof Ali is associated with Asia in the 20th Century Multi-disciplinary Research Platform. He is also members of several professional associations and bodies namely the Academy of International Business (AIB), Australia New Zealand Academy of Marketing (ANZMAC), Australia New Zealand International Business Academy (ANZIBA), International Islamic Marketing Academy (IIMA), and the Academy for Global Business Advancement (AGBA).
Academic Qualifications
| Doctor of Philosophy | |
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| Institution | University of Wollongong |
| Year awarded | 1995 |
| Master of Business Administration | |
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| Institution | Monash University |
| Year awarded | 1987 |
| Master of Commerce | |
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| Institution | Rajshahi University |
| Year awarded | 1972 |
| Bachelor of Commerce (Hons) | |
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| Institution | Rajshahi University |
| Year awarded | 1970 |
Membership in Associations and International Bodies
| Membership | Journal of Islamic Marketing |
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| Role | Editorial Board Member |
| Duration | 2012 - current |
| Membership | Journal of Business Economics and Management |
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| Role | Reviewer |
| Duration | 2013 |
| Membership | International Islamic Marketing Association (IIMA) |
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| Role | Executive Council Member |
| Duration | 2012 |
| Membership | Management Research Review |
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| Role | Reviewer |
| Duration | 2012 |
| Membership | International Journal of Trade and Global Markets |
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| Role | Reviewer |
| Duration | 2011 |
| Membership | Journal for Global Business Advancement |
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| Role | Editorial Board Member |
| Duration | Since 2008 |
| Membership | International Journal of Entrepreneurship |
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| Role | Editorial Board Member |
| Duration | Since 2008 |
| Membership | 30th IT Interface Conference 2008, Zagreb, Croatia |
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| Role | Reviewer |
| Duration | 2008 |
| Membership | Unit on the Formulation of the National Innovation Policy, UNIK-Prime Minister's Office, Malaysia, November 2010 to June 2011 |
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| Role | Panel Member |
| Duration | November 2010 to June 2011 |
Areas of Expertise
| 1 | International Joint Venture |
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| 2 | Internationalization of SMEs |
| 3 | Export Promotion Programs |
| 4 | Relationship Marketing |
| 5 | Consumer Behaviour |
| 6 | Islamic Marketing and Branding |
Teaching
| Subject Code | Subject |
|---|---|
| MKW3444 | International Marketing |
| MKW3510 | Islamic Marketing |
| MGW1232 | Introduction to Islamic Business (Team Teaching) |
| MKX5260 | International Marketing |
Book Chapters
| * | Ali, M. Y. (2015), “An Islamic Model of Marketing Ethics: A critical analysis of contemporary perspectives” In A. Jefari & O. Sandikchi (eds), A Critical Perspectives of Islamic Marketing, Routledge Critical Marketing Book Series, Routledge, UK |
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| * | Ali, M. Y. and Shamsuddoha, A.K. (2014), Impact of Government Export Promotion Programs on Firm Export performance. In Julian, C. (ed), Research Handbook on Export Marketing, (Chapter 1, pp. 12 - 44), Cheltenham, UK: Edward Elgar. |
| * | Saleh, A., Ali, M.Y. and Julian, C., “Antecedents and Consequences of SME Importers’ Relationship with Foreign Suppliers: A Transaction Cost Approach” In Julian, C. (ed), Research Handbook on Export Marketing, (Chapter 8, pp. 185 - 202), Cheltenham, UK: Edward Elgar. |
| * | Ali, M. Y. and Khan, G. (2014), The Islamic Markets: Key Challenges to Effective Marketing. In J. Sinnakkunnu, M Nair and G. Lee (eds), Islamic Business: Contemporary Issues in Economic Development, (Chapter 9), Kuala Lumpur: LexixNexis. |
| * | Ross, P. and Ali, M.Y. (2009), Improving Global Competitiveness: Human Resource Development for Information, Communication and Technology (ICT) Workers in Malaysia in Strategic ICT Review 2009: Innovation, the Way Forward, The National ICT Association of Malaysia (PIKOM) and Ministry of Science, Technology and Innovation (MOSTI), pp. 85 - 112. ISSN: 2180-2548 |
Scholarly Journals
| * | Saleh, M A., M.Y. Ali & R. Wickramasekaran (Accepted 2014), A Critical Appraisal of the Relational Management Paradigm in an International Setting: A Future Research Agenda, Management Decision. |
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| * | Saleh, M A., M.Y Ali & F Mavondo (2014), Drivers of Importer Trust and Commitment: Evidence from a developing country, Journal of Business Research, Vol. 67 (4): 2523 – 2530. |
| * | Saleh, M A. M.Y. Ali & C. Julian (2014), International buyer behaviour-commitment relationship: An investigation of the empirical link in importing, International Business Review, Vol. 23 (2): 329-342. |
| * | Saleh, M A., M.Y. Ali & S. S. Andaleeb, (2014), "Explaining Industrial Importers’ Commitment from an Emerging Market Perspective: Theoretical and Managerial Insights", Journal of Business and Industrial Marketing, Vol. 29 (1): 45-62. |
| * | Saleh, M A., M.Y. Ali & Ali, Q.M. (2013), “A comparative study of consumer and B2B goods importers' trust and commitment: Evidence from an Asian developing country”, Australasian Marketing Journal, Vol. 21 (2): 126 – 136. |
| * | Saleh, M A., M.Y. Ali & C. Julian (2013), Importer commitment drivers and their impact on performance: a resource-based perspective, International Journal of Trade and Global Markets, Vol. 6 (2): 123 – 140. |
| * | Ross, R. and Ali, Y. (2011), Antecedents of ITC Employee Loyalty in an Asian Emerging Economy: A Study on the Malaysian Multimedia Super Corridor, Labour and Industry, , Vol. 22, No. 1/2, pp. 25–51 |
| * | Alam, S.S., M. Y. Ali and F.F.M. Jani (2011), An empirical study of factors affecting electronic commerce adoption among SMEs in Malaysia, Journal of Business Economics and Management, Vol. 12, No. 2, pp.375-399. ISI listed with 2010 Impact Factor 3.866 |
| * | Islam, S., Ali, M.Y., and Sandhu, M.S. (2010), Partner selection criteria in international joint ventures: perspectives of foreign investors from Asian NIEs, Asia Pacific Business Review (in press) |
| * | Julian, C. & Ali, M. Y. (2009) Incentives to export for Australian export market ventures, Journal of Small Business and Enterprise Management |
| * | Saleh, M. A. & Ali, M. Y. (2009) ‘Determinants of importer commitment in international exchange: an agenda for future research’, Journal of Management and Organization, 15(2), 186-205 |
| * | Shamsuddoha, A. K., Ali, M. Y. & Ndubisi, N. O. (2009). Impact of government export assistance on internationalization of SMEs from developing nations, Journal of Enterprise Information Management, 22(4), 408-422 |
| * | Shamsuddoha, A. K. and M. Y. Ali (2009), Export assistance in the garment industry: an examination of awareness, usage and perceived benefit, J Global Business Advancement, Vol. 2, No. 4, pp. 381-389. |
| * | Shamsuddoha, A. K., M. Y. Ali and N. O. Ndubisi (2009), A conceptualisation of direct and indirect impact of export promotion programs on export performance of SMEs and Entrepreneurial ventures, International Journal of Entrepreneurship, Volume 13, Special Issue, pp. 87-106. |
Conference Proceedings
| * | Ali, M. Y. (2014), “Australian Multicultural Consumer Diversity: A Study on Muslim Consumers’ Perception towards Halal Labelling”, Proceedings of the ANZMAC 2014 Conference, Brisbane 1-3 December 2014 (HE funded project). |
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| * | Ahmed, R. Quashem, R. & Ali, M.Y. Trust and Commitment in International Buyer-Seller Relationship: A Dyadic Study in an Emerging Asian Country Context, 5th Aalborg International Business Conference, Aalborg, Denmark, 4-6 June 2014. |
| * | Hoh Ming Ze & Ali, M.Y. (2014), “Value proposition of Halal Restaurants for non-Muslim consumers: An exploratory study on Malaysian consumers”, 5t Global Islamic Marketing Conference Proceedings, 22-24 May 2014, Kuala Lumpur, pp. 117-125 (HE funded project). |
| * | Lim, W. M., Ahmed, P. K. & Ali, M.Y. (2014), “Product Classification and Word-of- Mouth Recommendation”, Proceedings of the 2014 Global Business Conference, Dubrovnik, Croatia, 1 - 4 October 2014 (HDR student research). |
| * | Lim, W. M., Ahmed, P. K. & Ali, M.Y. (2014),"Message Framing and Word-of-Mouth Recommendation", Proceedings of the International Conference on Contemporary Marketing Issues (ICCMI), Athens, Greece, 18-20 June 2014 (HDR student research). |
| * | Khalil, I. A., Ali, M. Y. & Shaiban, M. M. (2014), “Waqf fund management in Kuwait and Egypt: can Malaysia learns from their experiences”, Proceedings of the International Conference on Masjid, Zakat and Waqf 2014 (I-MAF2014), Kuala Lumpur, 1 - 2 December 2014. (HE funded project) |
| * | Ali, M. Y., Zyl, C. V., Mokonenyane, Q. G. B. and Kebatile, L. D. (2013), “Muslim Consumers’ Consumption Decision on Halal Products and Services: An Exploratory Qualitative Study”, Conference Proceedings of the 4th Global Islamic Marketing Conference, Istanbul (Turkey), 29-30 May 2013, pp. 258 – 264. |
| * | Khan, G., & M.Y. Ali, (2012), ‘Perceived sibling influence on adolescent purchase decisions: an examination of the moderating effects of sibling structure’, In Seung-Hee Lee (ed), The 2012 Global Marketing Conference Proceedings, Seoul, South Korea |
| * | Ismail, M.D & M. Y. Ali, (2012), Relationship quality and internationalization of SMEs from an Emerging market, ANZIA 2012 Conference Proceedings, Adelaide, Australia, 12-14 April 2012. |
| * | Ali, M.Y (2012), "Halal Branding: A Study of Malaysia Muslim Consumers’ Perspective”, 2nd Global Islamic Marketing Conference 2012, Abu Dhabi, United Arab Emirates, 17-18 January 2012. |
| * | Ali, M.Y (2011), "Halal Branding: A Study of Muslim Consumers’ Perspective”, Global Islamic Marketing Conference (GIMC) 2011, Dubai, United Arab Emirates, 20-22 March 2011. |
| * | Islam, S., Ali, M.Y., and Sandhu, M.S. (2009) “Partner Selection Criteria: The Case of International Joint Ventures from Newly Industrializing Economies”, Australia New Zealand International Business Academy (ANZIBA) 2009 Conference, Brisbane, Australia, 16-18 April 2009. |
| * | Saleh, A. and Ali, Y (2008), Determinants importer commitment to import suppliers and its impact on performance: A Small and Medium-sized Enterprise perspective, Proceedings of SME – Entrepreneurship Global Conference, Melbourne, Australia, 3 – 5 July 2008 (published in CD) |
Local Grants
| Title | Halal Choice? A Neurological Investigation of Consumers’ Halal Brand Consumption |
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| Investigators |
Dr Md Yunus Ali (PI) Prof Pervaiz K Ahmed Dr Tee Ding Ding |
| Funding Period | December 2013 – November 2015 |
| Funding Body/Organisation | FRGS (MOE) |
| Title | Muslim and Non-Muslim Consumer perception on Halal Branded products |
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| Investigators |
Dr Md Yunus Ali (PI) Dr Md Abu Saleh, Canberra University, Canberra, Australia |
| Funding Period | January 2013 – December 2014 |
| Funding Body/Organisation | Halal Ecosystem Multi-disciplinary Platform, Monash University Malaysia |
| Title | Halal Ecosystem |
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| Investigators |
Prof. Pervaiz K. Ahmed, School of Business (PI) Dr Md Yunus Ali, Sch of Business (MUSC) Dr Saadat M Alhashmi Prof Gary Dykes, Sch of Science (MUSC) Prof Iekshan Othman, Sch of Medicine and Health Sciences (MUSC) Prof K P Song, School of Science (MUSC) Dr Mohammed Shaiban, SoB (MUSC) Prof Christina Lee, SoB (MUSC) Dr Mohamed Hisham Jaward, School of Engineering (MUSC) Prof Amrik Sohal MUA Prof Glenn Hardaker, Huddersfield,UK Dr Imam Baihaqi, ITS, Indonesia Dr Md Daud Ismail, UKM Prof Cedomir Nestorovic, Essec Business School, France |
| Funding Period | Mar 2012 – Mar 2014 |
| Funding Body/Organisation | Monash University Sunway Campus |
| Title | Performance Measurement Issues in International Joint ventures: An Empirical Study of IJVs in Malaysia between Australian and Malaysian firms |
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| Investigators | Dr Md Yunus Ali |
| Funding Period | Jan 2008 – Dec 2008 |
| Funding Body/Organisation | Monash University Sunway Campus |
| Title | Improving Global Competitiveness: Human Resource Development for ICT Workers in Malaysia |
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| Investigators |
Dr. Peter Ross, Griffith University, Australia Dr. Md Yunus Ali |
| Funding Period | 2009 (12 months) |
| Funding Body/Organisation | The National ICT Association of Malaysia (PIKOM) |
International Grants
| Title | Sustainable innovation through human capital development in the Information, Communication and Technology sector |
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| Investigators |
Dr. Peter Ross, Griffith University, Australia Dr. Md Yunus Ali |
| Funding Period | 2010 - 2011 (18 months) |
| Funding Body/Organisation | Griffith University, Brisbane, Australia |
Current Supervision
| Student | Luximon, Varuna |
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| Title | The Role of Risk Reducing Strategies on Perceived Travel Risks, Destination Image and Travel Intention (PhD) |
| Student | Singh, Simran Kaur Nvinderjit |
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| Title | Religion and Consumption : An Investigation of Consumer Choice Behaviour (PhD) |
| Student | Lianne Mei Quin, Lee |
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| Title | Islamic Finance (PhD) |
Completed Supervision
| Student | Weng Marc, Lim |
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| Title | Sustainability, Marketing, and Consumption : Investigating Theory and Research; (PhD) (Submitted PhD Thesis 2015) |
| Awarding University | Monash University |
| Student | Imtiaz Sharik, Hossain |
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| Title | Antecedents of Consumer Purchase Decision and The Role of Emotional Consequences; (PhD) 2013 |
| Awarding University | Monash University |
| Student | Md Daud Ismail |
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| Title | Internationalisation of Small and Medium Enterprises: Mediating Role of Relationship Quality; (PhD) 2013 |
| Awarding University | Monash University |
| Student | Ghazala Khan |
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| Title | Adolescence sibling influence of Purchase Decision; (PhD) 2011 |
| Awarding University | Monash University |
| Student | Beata Mandy, Shemuvalula |
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| Title | Online Consumer Buying Behaviour : An Empirical Analysis of Malaysian Consumers (BBusCom Honours); 2010 |
| Awarding University | Monash University |
| Student | Sabrina Islam |
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| Title | Partner Selection Criteria: The Case of International Joint Ventures from Newly Industrializing Economies (BBusCom Honours); 2008 |
| Awarding University | Monash University |
Local Award
| Award Name | Pro Vice Chancellor Award of Excellence (Research) |
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| Awarding Body | Monash University Sunway campus |
| Year of award | Sem 1, 2010 |
| Project Title | N/A |
| Award Name | Pro Vice Chancellor Award of Excellence (Research) |
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| Awarding Body | Monash University Sunway campus |
| Year of award | Sem 1, 2009 |
| Project Title | N/A |
| Award Name | Pro Vice Chancellor Award of Excellence (Research) |
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| Awarding Body | Monash University Sunway campus |
| Year of award | Sem 2, 2008 |
| Project Title | N/A |
International Award
| Award Name | Highly Recommended Paper Award |
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| Awarding Body | Emerald Literati Network - Journal of Enterprise Information Management, Vol. 22 (4), 2009 |
| Year of award | 2009 |
| Project Title | N/A |
Local Presentation
| * | Media Interview for launch of Islamic Business Symposium 2012 "New Perspective in Islamic Marketing & Finance" held on 12 & 13 September 2012 for the School of Business |
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| * | A Research paper on Halal Branding: A Study of Malaysian Muslim Consumers’ Perspective was presented at the Global Islamic Marketing Conference (GIMC) 2012, Abu Dhabi, United Arab Emirates, 17-18 January, 2012. |
| * | Media Interview to International Business Review Magazine – Managing Beyond Border, August 2011 |
| * | Opinion – Invited commentary on Education Industry in Malaysia, International Business Review, December 2011 Issue. |
| * | Marketing to Muslim Markets: Key Challenges and Strategies, 4th Seminar of the Islamic Economic Development Group (18th October 2010), School of Business. |
| * | Improving Global Competitiveness: Human Resource Development for Information and Communication Technology (ICT) Workers in Malaysia, Presented Findings of the PIKOM sponsored Project to the Council of the National ICT Association of Malaysia (PIKOM) on 11 June 2009 |
International Presentation
| * | A Research paper on Halal Branding: A Study of Malaysian Muslim Consumers’ Perspective was presented at the Global Islamic Marketing Conference (GIMC) 2012, Abu Dhabi, United Arab Emirates, 17-18 January, 2012. |
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| * | Partner Selection Criteria: The Case of International Joint Ventures from Newly Industrializing Economies”, Australia New Zealand International Business Academy (ANZIBA) 2009 Conference, Brisbane, Australia, 16-18 April 2009 |