Dr. Ghazala joined the Department of Marketing at Monash University Sunway Campus in 2000. Ghazala has 20 years of teaching marketing units at tertiary level. She has also supervised many Honors students to successful completion. She is a passionate academic and has won numerous teaching awards. She was recently appointed Deputy Director of Undergraduate Studies and Coordinator for the Monash Early Career Researchers network.
Her research interests lie primarily in consumer behaviour, particularly in the areas of consumer socialization, fashion marketing, and Islamic marketing. She also takes an interest in education focused research, drawing on her background as a trained educator. Her current projects focus on family decision making, the effects of sibling influence on purchase decisions, reference group influence, celebrity endorsements, fashion consciousness, Fashion Innovativeness and Halal tourism.
Dr Ghazala received the Best Lecturer Award for School of Business under the Monash University Student Association in 2005, a feat repeated the following year when she was awarded the same accolade from the Monash University Student Association. Dr Ghazala is also a quadruple recipient for the PVC's Award for Excellence Teaching between 2008 to 2011.
Academic Qualifications
| Doctor of Philosophy |
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Institution |
Monash University
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Year awarded
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2011 |
| Master of Business Administration |
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Institution |
University of Northumbria
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Year awarded
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1999 |
| Master of Commerce |
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Institution | University of Punjab
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Year awarded
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1986 |
Membership in Associations and International Bodies
| Membership |
30th International Conference on Information Technology Interfaces (June 2008) Croatia |
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| Role |
Panel Review Member
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| Duration |
2008
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| Membership | Unit on the Formulation of the National Innovation Policy, UNIK-Prime Minister's Office, Malaysia, November 2010 to June 2011 |
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| Role | Panel Member |
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| Duration | November 2010 to June 2011 |
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Areas of Expertise
| 1 |
Fashion Marketing |
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| 2 | Halal Tourism
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| 3 | Family Decision making |
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Teaching
| Subject Code | Subject |
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| MKW2402 |
Consumer Behaviour
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| MKW2460 |
Integrated Marketing Communications
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| MKW3444 |
International Marketing |
| MKC1200/MKW1120 | Principles of Marketing/Marketing Theory and Practice |
Book Chapters
| * | Ali, M. Y. and Khan, G. (2010), Marketing to Muslim Market: Key Challenges and Way Forward, in M Nair and G. Lee (eds), Contemporary Issues in Islamic Business and Economic Development, Islamic Economic Development Education Strength. School of Business. |
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Scholarly Journals
| * | Ali, M. Y. and Khan, G. (2010), Marketing to Muslim Market: Key Challenges and Way Forward, in M Nair and G. Lee (eds), Contemporary Issues in Islamic Business and Economic Development, Islamic Economic Development Education Strength. School of Business. |
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Conference Proceedings
| * | Khan, G., & M.Y. Ali, (2012), ‘Perceived sibling influence on adolescent purchase decisions: an examination of the moderating effects of sibling structure’, In Seung-Hee Lee (ed), The 2012 Global Marketing Conference Proceedings, Seoul, South Korea |
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| * | Naim, N. & Khan, G. (2012), “Gender Differences in Fashion Consciousness among Malaysian Youth”. Proceedings of 2012 Global Marketing Conference, Seoul, Korea, 19-22 July. |
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| * | Loh, P.G., Khan, G. & Lee, C.K.C. (2012),“Influence of sex role orientation in the selection of higher education: Chinese families in Malaysia”. Proceedings of 2012 Global Marketing Conference, Seoul, Korea, 19-22 July. |
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| * | Khan, G. & Naim, N. (2011). “Fashion Innovativeness and Susceptibility to Normative Influence” Proceedings of 2011 ITAA-KAMS Joint Symposium, Seoul, Korea May 26-29 |
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Local Grants
| Title | The effects of eWOM on inbound Muslim tourists in selecting Malaysia as a Muslim friendly holiday destination |
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| Investigators | Ghazala Khan |
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| Funding Period | 1 Jan - 31 Dec 2013 |
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| Funding Body/Organisation |
Monash University Sunway Campus |
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| Title | A stimulated Reality-Based Project (MKW 2460 - Integrated Marketing Communication & MKW 1120 Marketing Theory & Practice) |
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| Investigators | N/A |
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| Funding Period |
2011 |
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| Funding Body/Organisation | Monash University Sunway Campus |
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Completed Supervision
| Student |
Tsze-Tsze, Chin
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| Title |
Social Media in Fashion Marketing: Malaysian Fashion Consumer Perspective (BBusCom Honours); 2011
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| Awarding University |
Monash University
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| Student |
Peg-gy, Loh
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| Title |
Influence of Sex Role Orientation in the Selection of Higher Education: Chinese Families in Malaysia (BBusCom Hons); 2011
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| Awarding University |
Monash University |
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Local Award
| Award Name |
Pro Vice Chancellor Award of Excellence (Teaching)
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| Awarding Body |
Monash University Sunway campus
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| Year of award | Sem 2, 2011
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| Project Title |
N/A |
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| Award Name | Pro Vice Chancellor Award of Excellence (Teaching)
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| Awarding Body |
Monash University Sunway campus
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| Year of award |
Sem 1, 2011 |
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| Project Title |
N/A |
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| Award Name |
Pro Vice Chancellor Award of Excellence (Teaching)
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| Awarding Body |
Monash University Sunway campus
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| Year of award |
Sem 1, 2009
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| Project Title |
N/A |
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Local Presentation
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Presented at a Teaching and Learning Seminar series: “For the students; by the students: Applying Self-Directed Learning to MKW2460” at the invitation of the University’s education office. |
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603 5514 6294
Room 6-5-28