Dr Juliana French joined Monash University Malaysia in September 2016 upon completing her PhD in marketing which she earned from Monash University Malaysia. Originally trained as a primary school teacher, she switched fields and worked in advertising, television consultancy and sports management before returning to the world of academia.
Her research interests lie primarily in the area of consumption experiences and behaviour, specifically the influence of culture on consumption behaviour, symbolic consumption and consumer responses to the media. Juliana utilizes and specializes in a range of interpretive qualitative research.
Academic Qualifications
Doctor of Philosophy |
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Institution
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Monash University
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Year awarded
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2017
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Post Graduate Diploma in Business and Commerce |
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Institution
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Monash University
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Year awarded
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2010
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Masters of Business (Marketing) |
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Institution
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RMIT Melbourne
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Year awarded
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2002
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Post Graduate in Business Systems |
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Institution
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RMIT Melbourne
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Year awarded
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2000 |
Areas of Expertise
1 | Consumer Behaviour |
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2 | Culture and consumption |
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3 | Interpretive qualitative research |
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Teaching
Subject Code | Subject |
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BEW4000 | Research Methodology 1 |
MKW1120 | Marketing Theory and Practice |
MKW3301 | Service Marketing |
Book Chapters
* | Yang, I.C.M., French, J. & Lee, C. (forthcoming). “Century of Humiliation and Consumer Culture: The Making of National Identity”. In R. Belk & Y. Minowa (Eds.), Consumer Culture Theory in Asia: History and Contemporary Issues (Ed.). Routledge. |
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* | French, J. (2020). Negotiating womanhood: Vulnerability in the pursuit of beauty. In Kananatu, T. & Koh, G.M. (Eds.) Vulnerable Groups in Malaysia. Germany: De Gruyters
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Kananatu, T. & French, J. (2021). Hindu mothers and Muslim-convert fathers: Custody battles at the intersections of Gender, Religion and Rights in Malaysia. In Bong, S., Goh, J. & Kananatu, T. (Eds.) Effecting Gender and Sexuality Justice in Asia – Finding Resolutions Through Conflicts.
Singapore: Springer
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Scholarly Journals
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Yang, I-C. M., French, J., Lee, L. M. Q. & Shrestha, K. (2021). An Institutional Isomorphism Perspective of Tourism Impact. Annals of Tourism Research0
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Yang, I-C. M., French, J., Lee, C. K. C & Watabe, M. (2020). The Symbolism of International Tourism in National Identity. Annals of Tourism Research, 83.
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* | French, J. A., Lee, C. K. C & Brace-Govan, J. (2020). Malay Muslim Religious Ideology: Representations of Gendered Beauty Ideals in Women’s Magazines. Journal of Macromarketing.
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Mahardika, H., French, J., & Sembada, A. (2018). Keep calm and eat satay: Indonesia's consumption-themed signals of defiance against terrorism. Australasian Marketing Journal, 26(3), 231- 238. https://doi.org/10.1016/j.ausmj.2018.06.002 |
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Majid, A., Sinnathamby, S., French, J., & Bakar, S. (2015). Apostasy in Islam and identity cards in Malaysia. Common Law World Review, 298-316. doi: 10.1177/1473779515617112
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Conference Proceedings
* | French, J. (2019, June 26-29). Negotiating and navigating womanhood: A historical perspective. Paper presented at Macromarketing Conference, Cleveland, Ohio.
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Ismail, A. S., Lee, C.K.C. and French, J. (2019, June 26-29). Unravelling the past as we know it: A historical analysis of gendered discourses in Malaysia. Paper presented at Macromarketing Conference, Cleveland, Ohio.
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Yang, I-C.M., Lee, C.K.C. and French, J. (2019, July 17-19). From 'Sick Man' to 'Strong Man' of Asia: Consumer Culture and National identity of China. paper presented at Consumer Culture Theory Conference, Montreal, Canada.
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* | French, J., Koh, S. G. M. & Liew, E. J. Y. (2018, November 10 - 11). Co-creation and well-being outcomes in healthcare. Paper presented at Korean Academy of Marketing Scholars, Seoul, South Korea.
http://file.hanrimwon.com/ksms/ksms2018/proceedings.html |
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* | French, J., Lee, C., & Brace-Govan, J. (2015, November 30- December 2). Muslim identity and symbolic boundaries in beauty discourses. Paper presented at ANZMAC Conference Sydney, Australia.
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* | French, J., Lee, C. (2011, March 20-22). Deciphering self and identity through the consumption of make-up. Paper presented at Global Islamic Marketing Conference (GIMC), Dubai, United Arab Emirates
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Practitioner Journal
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Kwok, A. O. J., French, J. & Koh, S. G. M. (in press). International Joint Venture Strategy: An SME’s Expansion into the Halal Global Market. Journal of International Business Education.
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French, J., Koh, S. G. M. & Kananatu, T. (2018). The 14th General Elections and the Changing Business Environment in a “New” Malaysia. Journal of International Business Education, vol. 13, pp. 319-332. |
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Local Grants
Title |
Beauty discourses and the Malay Muslim female consumer in Malaysia: A historical analysis (funded by eiHub Seed grant)
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Investigators |
Juliana French
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Funding Period |
Feb - October 2018
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Funding Body/Organisation |
Global Asia in the 21st Century (GA21)
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Title |
Leveraging Dynamic Capabilities for Healthcare Analytics through Quality Use of Technology
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Investigators |
Dr Ewilly Liew (PI) Dr Sharon Koh Dr Juliana French
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Funding Period |
Nov 2016 - Oct 2018
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Funding Body/Organisation |
Global Asia in the 21st Century (GA21) |
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Current Supervision
Student | Carol Lim Yee Wen
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Title | Food culture and the media: A multilevel analysis of Malaysian Chinese acculturation (PhD) |
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Student |
Shafiullah Anis
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Title |
The Marketization of Religio-Nationalist Political Ideology and Consumption (BBusComm PGDip)
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Completed Supervision
Student |
Aminath Shaba Ismail
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Title | Unravelling the past as we know it: Analysing the historical development of 'The Woman Question' in Malaysia (PhD) |
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Student |
Michelle I-Chieh Yang
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Title |
Agency in National Identity Negotiation: An Institutional Perspective (PhD)
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Student |
Carol Lim Yee Wen
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Title |
What are the meanings associated with food? A Discourse Analysis of Chinese newspaper in Malaysia (BBusCom Honours) |
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