Dr. Aqilah Jahari is a lecturer in Marketing at Monash University. Prior to joining the faculty at Monash University, she was a lecturer in Marketing at Sunway University. She earned her Ph.D from Monash University in 2018 and graduated from her alma mater with First Class Honours for her undergraduate studies.
Aqilah’s primary research interests lie in tourism marketing and consumer behaviour, with a specific focus on understanding the social psychology of consumers’ decision-making process. Committed to multi-disciplinary research, her passion for research is driven by drawing on theoretical lens from psychology and sociology disciplines to explore a phenomenon. Her research has been published in international conferences, book chapters and refereed journals. In 2015, she was awarded a competitive research grant from Sumitomo Foundation to spearhead a research project on Muslim-friendly tourism.
Apart from her current commitments, she also serves the American Marketing Association (AMA) Higher Education Special Interest Group (Higher Ed SIG) as one of the Vice Chairs of Global Outreach.
Academic Qualifications
| Doctor of Philosophy |
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Institution
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Monash University Malaysia
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Year awarded
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2018
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| Bachelor of Business and Commerce (Hons) |
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Institution
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Monash University Malaysia
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Year awarded
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2012
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| Bachelor of Business and Commerce |
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Institution
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Monash University Malaysia
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Year awarded
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2011
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Membership in Associations and International Bodies
| Name of Association/International Body |
American Marketing Association
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| Role |
Member
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| Duration of membership |
2021 - present
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| Name of Association/International Body |
European Marketing Academy
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| Role |
Member
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| Duration of membership |
2016 - 2017
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| Name of Association/International Body |
Australian and New Zealand Academy of Management
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| Role |
Member
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| Duration of membership |
2012 - 2013
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| Name of Association/International Body |
American Marketing Association (AMA) Higher Education Special Interest Group (Higher Ed. SIG)
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| Role |
Vice Chair of Global Outreach
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| Duration of membership |
Current |
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Areas of Expertise
| 1 |
Consumer Behaviour
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| 2 |
Tourism Marketing
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| 3 |
Mixed Methodology
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Teaching
| Subject Code | Subject |
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MKW1120
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Marketing Theory and Practice
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MKM 5211
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Applied Business
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MKW2420
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Marketing Research Methods |
Book Chapters
| * | Chew, Y.T., & Jahari, S.A. (2015). A study of the role of country image in destination image. In M. Kozak & N. Kozak (Eds.), Destination Marketing: An International Perspective (pp. 9–17). London: Routledge. |
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Scholarly Journals
| * | Jahari, S.A., Yang, I.C.M, French, J.A. & Ahmed, P.K. (2021). COVID-19 and beyond: Understanding travel risk perception as a process. Tourism Recreation Research, https://doi.org/10.1080/02508281.2021.1937450
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| * | Chew, Y.T. & Jahari S.A. (2014). Destination image as a mediator between perceived risks and revisit intention: A case of post-disaster Japan. Tourism Management, 40, 382–393. https://doi.org/10.1016/j.tourman.2013.07.008
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Conference Proceedings
| * | Jahari, S.A., Hass, A., Idris, I. & Joseph, M. (2020). A proposed model to test the effectiveness of external influence in changing consumption habits. Presented at Society for Marketing Advances (SMA) Conference, 4-7 November, Texas, USA. |
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| * | Jahari, S.A., Ahmed, P.K., & Chew, Y.T. (2019). Understanding consumer’s decision-making process: New insights from constraints negotiation theory. Presented at 2019 American Marketing Association (AMA) Summer Academic Conference, 9-11 August, Chicago, USA.
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| * | Jahari, S.A., Chew, Y.T. & Ahmed, P.K. (2016). Travel behaviour of Malaysian Muslims to non-Muslim countries. Presented at 45th European Marketing Academy Conference (EMAC), 24–27 May, Oslo, Norway.
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| * | Chew, Y.T. & Jahari, S.A. (2014). The role of country image in destination image. Presented at 7th World Conference for Graduate Research in Tourism, Hospitality and Leisure, 3–7 June, Istanbul, Turkey.
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| * | Jahari, S.A. & Chew, Y.T. (2012). The effects of perceived risks on destination image and intention to revisit disaster-stricken Japan: A conceptual paper. Presented at The 26th Annual Australian and New Zealand Academy of Management (ANZAM) Conference, 5–7 December, Perth, Australia. |
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International Grants
| Title | Promoting Japan for Halal Tourism: A Multiple Stakeholders Perspective |
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| Investigators | Siti Aqilah Jahari,
Carolus Praet |
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| Funding Period |
2015 - 2016 |
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| Funding Body/Organisation | The Sumitomo Foundation |
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Local Award
| Award Name | |
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| Awarding Body | |
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| Year of award | |
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| Project Title | |
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| Award Name |
Purple Letter (Outstanding Unit Evaluation)
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| Awarding Body |
Monash University
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| Year of award |
2019
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| Project Title |
MKW 3610 Marketing Strategy and Implementation
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| Award Name |
Purple Letter (Outstanding Unit Evaluation)
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| Awarding Body |
Monash University
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| Year of award |
2018
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| Project Title |
MKW 3610 Marketing Strategy and Implementation
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| Award Name |
Dean’s Honours List Award
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| Awarding Body |
Monash University
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| Year of award |
2015
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| Project Title |
Best Student Award
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| Award Name |
Monash University
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| Awarding Body | Best Student Award
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| Year of award |
2015
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| Project Title |
Honours Degree in Bachelor of Business & Commerce
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| Award Name |
Best Thesis Award
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| Awarding Body |
Monash University
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| Year of award |
2015
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| Project Title |
Honours Degree in Bachelor of Business & Commerce
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International Award
| Award Name |
Dean's List
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| Awarding Body |
Akita International University, Japan
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| Year of award |
2014
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| Project Title |
Honours Degree in Bachelor of Business & Commerce |
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