Dr Siti Aqilah Jahari

Lecturer

Department of Marketing

aqilah.jahari@monash.edu
+603 5514 6388
Room 6-5-51

ORCID

Dr. Aqilah Jahari is a lecturer in Marketing at Monash University. Prior to joining the faculty at Monash University, she was a lecturer in Marketing at Sunway University. She earned her Ph.D from Monash University in 2018 and graduated from her alma mater with First Class Honours for her undergraduate studies.

Aqilah’s primary research interests lie in tourism marketing and consumer behaviour, with a specific focus on understanding the social psychology of consumers’ decision-making process. Committed to multi-disciplinary research, her passion for research is driven by drawing on theoretical lens from psychology and sociology disciplines to explore a phenomenon. Her research has been published in international conferences, book chapters and refereed journals. In 2015, she was awarded a competitive research grant from Sumitomo Foundation to spearhead a research project on Muslim-friendly tourism.

Apart from her current commitments, she also serves the American Marketing Association (AMA) Higher Education Special Interest Group (Higher Ed SIG) as one of the Vice Chairs of Global Outreach.

Academic Qualifications

Fellowship of Higher Education Academy (FHEA)
Institution Advance HE 
Year awarded 2021
Doctor of Philosophy
Institution Monash University Malaysia
Year awarded 2018
Bachelor of Business and Commerce (Hons)
Institution Monash University Malaysia
Year awarded 2012
Bachelor of Business and Commerce
Institution Monash University Malaysia
Year awarded 2011

Membership in Associations and International Bodies

Name of Association/International Body American Marketing Association
Role Member
Duration of membership 2021 - present
Name of Association/International Body European Marketing Academy
Role Member
Duration of membership 2016 - 2017
Name of Association/International Body Australian and New Zealand Academy of Management
Role Member
Duration of membership 2012 - 2013
Name of Association/International Body American Marketing Association (AMA) Higher Education Special Interest Group (Higher Ed. SIG)
Role Vice Chair of Global Outreach
Duration of membership Current

Areas of Expertise

1 Consumer Behaviour
2 Tourism Marketing
3 Mixed Methodology

Teaching

Subject CodeSubject
MKW1120 Marketing Theory and Practice
MKM 5211 Applied Business
MKW2420 Marketing Research Methods

Book Chapters

*Chew, Y.T., & Jahari, S.A. (2015). A study of the role of country image in destination image. In M. Kozak & N. Kozak (Eds.), Destination Marketing: An International Perspective (pp. 9–17). London: Routledge.

Scholarly Journals

*Jahari, S.A., Yang, I.C.M, French, J.A. & Ahmed, P.K. (2021). COVID-19 and beyond: Understanding travel risk perception as a process. Tourism Recreation Research, https://doi.org/10.1080/02508281.2021.1937450
*Chew, Y.T. & Jahari S.A. (2014). Destination image as a mediator between perceived risks and revisit intention: A case of post-disaster Japan. Tourism Management, 40, 382–393. https://doi.org/10.1016/j.tourman.2013.07.008

Conference Proceedings

*Jahari, S.A., Hass, A., Idris, I. & Joseph, M. (2020). A proposed model to test the effectiveness of external influence in changing consumption habits. Presented at Society for Marketing Advances (SMA) Conference, 4-7 November, Texas, USA.
*Jahari, S.A., Ahmed, P.K., & Chew, Y.T. (2019). Understanding consumer’s decision-making process: New insights from constraints negotiation theory. Presented at 2019 American Marketing Association (AMA) Summer Academic Conference, 9-11 August, Chicago, USA.
*Jahari, S.A., Chew, Y.T. & Ahmed, P.K. (2016). Travel behaviour of Malaysian Muslims to non-Muslim countries. Presented at 45th European Marketing Academy Conference (EMAC), 24–27 May, Oslo, Norway.
*Chew, Y.T. & Jahari, S.A. (2014). The role of country image in destination image. Presented at 7th World Conference for Graduate Research in Tourism, Hospitality and Leisure, 3–7 June, Istanbul, Turkey.
*Jahari, S.A. & Chew, Y.T. (2012). The effects of perceived risks on destination image and intention to revisit disaster-stricken Japan: A conceptual paper. Presented at The 26th Annual Australian and New Zealand Academy of Management (ANZAM) Conference, 5–7 December, Perth, Australia.

International Grants

TitlePromoting Japan for Halal Tourism: A Multiple Stakeholders Perspective
InvestigatorsSiti Aqilah Jahari,
Carolus Praet
Funding Period 2015 - 2016
Funding Body/OrganisationThe Sumitomo Foundation

Current Supervision

Student 
Title

Local Award

Award Name 
Awarding Body 
Year of award 
Project Title 
Award Name Purple Letter (Outstanding Unit Evaluation)
Awarding Body Monash University 
Year of award 2019
Project Title MKW 3610 Marketing Strategy and Implementation
Award Name Purple Letter (Outstanding Unit Evaluation)
Awarding Body Monash University
Year of award 2018
Project Title MKW 3610 Marketing Strategy and Implementation
Award Name Dean’s Honours List Award
Awarding Body Monash University
Year of award 2015
Project Title Best Student Award
Award Name Monash University
Awarding BodyBest Student Award
Year of award 2015
Project Title Honours Degree in Bachelor of Business & Commerce
Award Name Best Thesis Award
Awarding Body Monash University
Year of award 2015
Project Title Honours Degree in Bachelor of Business & Commerce

International Award

Award Name Dean's List
Awarding Body Akita International University, Japan
Year of award 2014
Project Title Honours Degree in Bachelor of Business & Commerce