* | Kim, W.G., Pillai, S.G., Haldorai, K., & Ahmad, W. (2021). Dark patterns used by online travel agency websites. Annals of Tourism Research, 88, 103055. https://doi.org/10.1016/j.annals.2020.103055
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* | Ahad, M., Anwer, Z., & Ahmad, W. (2021). Does crime-tourism nexus hold for Pakistan?. International Journal of Emerging Markets. https://doi.org/10.1108/IJOEM-08-2020-0889 |
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* | Ahmad, W., Kim, W.G., Anwer, Z., & Zhuang, W. (2020). Schwartz personal values, theory of planned behavior and environmental consciousness: How tourists’ visiting intentions towards eco-friendly destinations are shaped?. Journal of Business Research, 110, 228–236. https://doi.org/10.1016/j.jbusres.2020.01.040 |
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* | Akhtar, N., Siddiqi, U. I., Ahmad, W., Usman, M., Chen, X., & Islam, T. (2020). Effects of service encounter barriers on situational abnormality and consumers' behavioral intentions at food and beverage restaurants. Asia Pacific Journal of Marketing and Logistics. https://doi.org/10.1108/APJML-03-2020-0192 |
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* | Akhtar, N., Umar, S., Akhtar, M., Usman, M., & Ahmad, W. (2020). Modeling attitude ambivalence and behavioral outcomes from hotel reviews. International Journal of Contemporary Hospitality Management, 32(9), 2831-2855. https://doi.org/10.1108/IJCHM-11-2019-0962 |
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* | Ashraf, M. S., Hou, F., Kim, W. G., Ahmad, W., & Ashraf, R. U. (2020). Modeling tourists' visiting intentions toward ecofriendly destinations: Implications for sustainable tourism operators. Business Strategy and the Environment, 29(1), 54-71. https://doi.org/10.1002/bse.2350 |
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* | Akhtar, N., Ahmad, W., Siddiqi, U.I., & Akhtar. M.N. (2019). Predictors and outcomes of consumer deception in hotel reviews: The roles of reviewer type and attribution of service failure, Journal of Hospitality and Tourism Management, 39, 65-75. https://doi.org/10.1016/j.jhtm.2019.03.004 |
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* | Akhtar, N., Kim, W. G., Ahmad, W., Akhtar, M. N., Siddiqi, U. I., & Riaz, M. (2019). Mechanism of consumers’ trust development in supplementary hotel reviews: a reviewer- reader similarity perspective. Tourism Management Perspectives, 31, 95-108. https://doi.org/10.1016/j.tmp.2019.04.001 |
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* | Akhtar, N., Sun, J., Ahmad, W., & Akhtar, M.N. (2019). Examining Muslim tourists’ interaction adaptation regarding non-verbal messages: A case study of Halal restaurants in China. Journal of Destination Marketing & Management, 11, 10-22. https://doi.org/10.1016/j.jdmm.2018.10.001 |
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* | Ashraf, R.U., Hu, Fujon., & Ahmad, W. (2019). Understanding continuance intention to use Social Media in China: the roles of personality drivers, hedonic value, and utilitarian value. International Journal of Human-Computer Interaction, 35(13), 1216–1228. https://doi.org/10.1080/10447318.2018.1519145 |
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* | Ahmad, W., Sun, J. (2018). Modeling Consumer Distrust of Online Hotel Reviews. International Journal of Hospitality Management, 71, 77–90. https://doi.org/10.1016/j.ijhm.2017.12.005 |
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* | Akram, U., Hui, P., Khan, M.K., Tanveer, Y., Mehmood, K., & Ahmad, W. (2018). How website quality affects online impulse buying: moderating effects of sales promotion and credit card use. Asia Pacific Journal of Marketing and Logistics, 30(1), 235–256. https://doi.org/10.1108/APJML-04-2017-0073 |
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* | Ahmad, W., Sun, J. (2018). Antecedents of SMMA Continuance Intention in Two Culturally Diverse Countries: An Empirical Examination. Journal of Global Information Technology Management, 21(1), 45–68. https://doi.org/10.1080/1097198X.2018.1423840 |
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