Professor Marko Sarstedt

Adjunct Professor

Department of Econometrics & Business Statistics

marko.sarstedt@ovgu.de

Marko Sarstedt is chaired professor of marketing at the Otto-von-Guericke-University Magdeburg (Germany) and Adjunct Professor at the Monash University Malaysia. He previously was an assistant professor of quantitative methods in marketing and management at the Ludwig- Maximilians-University Munich (Germany). He regularly teaches doctoral seminars on multivariate statistics, structural equation modeling, and measurement at institutions worldwide such as Alfaisal University Riyadh, Georgia State University, IMT Dubai, Michigan State University, University of Technology Sydney, and many more. His main research is in the application and advancement of structural equation modeling methods to further the understanding of consumer behavior and to improve decision-making. His research has been published in world-leading journals in various fields such as the Journal of Marketing Research, Journal of the Academy of Marketing Science, Organizational Research Methods, MIS Quarterly, Decision Sciences, International Journal of Research in Marketing, Tourism Management, Long Range Planning, Journal of World Business, and Journal of Business Research. Marko has also co-edited several special issues of leading journals and co-authored four widely adopted textbooks, including “A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)” (together with Joe F. Hair, G. Tomas M. Hult, and Christian M. Ringle). His research ranks among the most frequently cited in the social sciences with more than 25,000 citations according to Google Scholar. Marko has won numerous best paper and citation awards, including five Emerald Citations of Excellence awards. His research has been covered by the leading German media outlets and has been featured in television documentaries on consumer behavior.

Academic Qualifications

Doctor of Philosophy
Institution Ludwig-Maximilians-University Munich, Germany
Year awarded 2008
Master of Business Research
Institution Ludwig-Maximilians-University Munich, Germany
Year awarded 2008
Master of Business Administration
Institution Ludwig-Maximilians-University Munich, Germany
Year awarded 2005
Bachelor of Business Administration and Economics
Institution University of Passau, Germany
Year awarded 2002

Membership in Associations and International Bodies

Name of Association/International Body German Association for Business Professors
Role Fellow
Duration of membership - Month/Year Since 2008
Name of Association/International Body Academy of Marketing Science
Role Fellow
Duration of membership - Month/Year Since 2008

Areas of Expertise

1 Research methodology, particularly partial least squares structural equation modeling (PLS-SEM)
2 Data quality
3 Psychometrics
4 Consumer behavior
5 Corporate reputation

Teaching

Subject
Marketing principles
Marketing research
Marketing performance management
Consumer behavior
Research methodology

Book

* Sarstedt, Marko and Erik A. Mooi (2018). A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics, 3rd edition, Heidelberg et al.: Springer.
* Mooi, Erik A.; Marko Sarstedt and Irma Mooi (2018). Market Research: The Process, Data, and Methods Using Stata, Heidelberg et al.: Springer.
* Hair, Joe F.; Marko Sarstedt; Christian M. Ringle and Siggi P. Gudergan (2018). Advanced Issues in Partial Least Squares Structural Equation Modeling (PLS-SEM), Thousand Oaks: Sage.
* Hair, Joe F.; Tomas Hult; Christian M. Ringle and Marko Sarstedt (2017). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM), 2nd edition, Thousand Oaks: Sage.
* Sarstedt, Marko and Erik A. Mooi (2014). A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics, 2nd edition, Heidelberg et al.: Springer.
* Hair, Joe F.; Tomas Hult; Christian M. Ringle and Marko Sarstedt (2014). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM), Thousand Oaks: Sage.
* Mooi, Erik A. and Marko Sarstedt (2011). A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics, Heidelberg et al.: Springer.

Scholarly Journals

* Franke, George and Marko Sarstedt (2018). “Heuristics Versus Statistics in Discriminant Validity Testing: A Comparison of Four Procedures,“ Internet Research, forthcoming. [SSCI]
* Hult, G. Tomas M.; Joe F. Hair; Proksch, Dorian; Christian M. Ringle; Marko Sarstedt and Andreas Pinkwart (2018). “Addressing Endogeneity in Marketing Applications of Partial Least Squares Structural Equation Modeling,” Journal of International Marketing, forthcoming. [SSCI]
* Khan, Gohar; Marko Sarstedt, Wen-Lung Shiau; Joe F. Hair; Christian M. Ringle and Martin Fritze (2018). “Methodological Research on Partial Least Squares Structural Equation Modeling (PLS-SEM): A Social Network Analysis,” Internet Research, forthcoming. [SSCI]
* Sharma, Pratyush N.; Galit Shmueli; Marko Sarstedt; Nicholas Danks and Soumya Ray (2018). “Prediction-oriented Model Selection in Partial Least Squares Path Modeling,” Decision Sciences, forthcoming. [SSCI]
* Sharma, Pratyush N.; Marko Sarstedt; Galit Shmueli and Kai O. Thiele (2018). “PLS-based Model Selection: The Role of Alternative Explanations in IS Research,” Journal of the Association for Information Systems, forthcoming. [SSCI]
* Cheah Jun-Hwa, Marko Sarstedt, Christian Ringle, Ramayah, T., and Hiram Ting (2018). “Convergent Validity Assessment of Formatively Measured Constructs in PLS-SEM: On Using Single-item versus Multi-item Measures in Redundancy Analyses,” International Journal of Contemporary Hospitality Management, forthcoming. [SSCI]
* Ringle, Christian M.; Marko Sarstedt; Rebecca Mitchell and Siegfried P. Gudergan (2018). “Partial Least Squares Structural Equation Modeling in Human Resource Management Research,” International Journal of Human Resource Management, forthcoming. [SSCI]
* Ali, Faizan; S. Mostafa Rasoolimanesh; Marko Sarstedt; Christian M. Ringle and Kisang Ryu (2018). “An Assessment of the Use of Partial Least Squares Structural Equation Modeling (PLS-SEM) in Hospitality Research,” International Journal of Contemporary Hospitality Management, 30(1), 514-538. [SSCI]7
* Becker, Jan-Michael; Christian M. Ringle and Marko Sarstedt. “Estimating Moderating Effects in PLS-SEM and PLSc-SEM: Interaction Term Generation*Data Treatment,” Journal of Applied Structural Equation Modeling, 2(2), 1-21.
* Sarstedt, Marko; Paul Bengart; Abdel M. Shaltoni and Sebastian Lehmann (2018). “The Use of Sampling Methods in Advertising Research: A Gap Between Theory and Practice,” International Journal of Advertising, 37(4), 650-663. [SSCI]
* Svensson, Goran; Carlos Ferro; Nils Hogevold; Carmen Padin; Juan Carlos Sosa Varela and Marko Sarstedt. “Framing the triple bottom line approach: Direct and mediation effects between economic, social and environmental elements,” Journal of Cleaner Production, 197(1), 972-991.
* Hair, Joe F.; G. Tomas M. Hult; Christian M. Ringle; Marko Sarstedt and Kai O. Thiele (2017). “Mirror, Mirror on the Wall: A Comparative Evaluation of Composite-based Structural Equation Modeling Methods,” Journal of the Academy of Marketing Science, 45(5), 616-632. [SSCI]
* Lichters, Marcel; Paul Bengart; Marko Sarstedt and Bodo Vogt (2017). “What Really Matters in Attraction Effect Research: When Choices Have Economic Consequences,” Marketing Letters, 28(1), 127-138. [SSCI]
* Rigdon, Edward E.; Marko Sarstedt and Christian M. Ringle (2017). “On Comparing Results from CB-SEM and PLS-SEM: Five Perspectives and Five Recommendations,” Marketing. Journal of Research and Management, 39(3), 4-16.
* Sarstedt, Marko; Doreen Neubert and Kati Barth (2017). “The IKEA Effect. A Conceptual Replication,” Journal of Marketing Behavior, 2(4), 307-312. .
* Ali, Murad; Anderson Konan Seny Kan; Khalid A. Maimani and Marko Sarstedt (2016). “Configurational Paths of Absorptive Capacity and Organizational Innovation to Successful Organizational Performance,” Journal of Business Research, 69(11), 5317-5323. [SSCI]
* Hair, Joe F.; Kati Barth; Doreen Neubert and Marko Sarstedt (2016). “Examining the Role of Psychological Ownership and Feedback in Customer Empowerment Strategies,” Journal of Creating Value, 2(2), 194-210.
* Hair, Joe F.; Marko Sarstedt; Lucy Matthews and Christian M. Ringle (2016). “Identifying and Treating Unobserved Heterogeneity with FIMIX-PLS: Part I – Method,“ European Business Review, 28(1), 63-76. [Emerging Sources Citation Index].
* Henseler, Jörg; Christian M. Ringle and Marko Sarstedt (2016). “Testing Measurement Invariance of Composites Using Partial Least Squares,” International Marketing Review, 33(3), 405-431. [SSCI]
* Lichters, Marcel; Claudia Brunnlieb; Gidi Nave, Marko Sarstedt and Bodo Vogt (2016). “The Influence of Serotonin Defficiency on Choice Deferral and the Compromise Effect,” Journal of Marketing Research, 53(2), 183-198. [SSCI]Lichters, Marcel; Claudia Brunnlieb; Gidi Nave, Marko Sarstedt and Bodo Vogt (2016). “The Influence of Serotonin Defficiency on Choice Deferral and the Compromise Effect,” Journal of Marketing Research, 53(2), 183-198. [SSCI]
* Lichters, Marcel; Holger Müller; Marko Sarstedt and Bodo Vogt (2016). “How Durable are Compromise Effects?,” Journal of Business Research, 69(10), 4056-4064. [SSCI]
* Matthews, Lucy; Marko Sarstedt; Joe F. Hair and Christian M. Ringe (2016). “Identifying and Treating Unobserved Heterogeneity with FIMIX-PLS: Part II – A Case Study,“ European Business Review, 28(2), 208-224. [Emerging Sources Citation Index]
* Ringle, Christian M. and Marko Sarstedt (2016). “Gain More Insight from Your PLS-SEM Results: The Importance-Performance Map Analysis,” Industrial Management & Data Systems, 116(9), 1865-1886. [SSCI]
* Schlittgen, Rainer; Christian M. Ringle; Marko Sarstedt and Jan-Michael Becker (2016). “Segmentation of PLS Path Models by Iterative Reweighted Regressions,” Journal of Business Research, 69(10), 4583-4592. [SSCI]
* Salzberger, Thomas; Marko Sarstedt and Adamantios Diamantopoulos (2016). “Measurement in the Social Sciences: Where C-OAR-SE Delivers and Where it Does Not,” European Journal of Marketing, 50(11), 1942-1952. [SSCI]
* Sarstedt, Marko; Adamantios Diamantopoulos and Thomas Salzberger (2016). “Should we Use Single Items? Better Not,” Journal of Business Research, 69(8), 3199-3203. [SSCI]
* Sarstedt, Marko; Joe F. Hair; Christian M. Ringle; Kai O. Thiele and Siegfried P. Gudergan (2016). “Estimation Issues with PLS and CBSEM: Where the Bias Lies!,” Journal of Business Research, 69(10), 3998-4010. [SSCI]
* Sarstedt, Marko; Christian M. Ringle and Siggi P. Gudergan (2016). “Guidelines for Treating Unobserved Heterogeneity in Tourism Research: A Comment on Marques and Reis (2015),“ Annals of Tourism Research, 57, 279-284. [SSCI]
* Sarstedt, Marko; Adamantios Diamantopoulos; Thomas Salzberger and Petra Baumgartner (2016). “Selecting Single Items to Measure Doubly Concrete Constructs: A Cautionary Tale,” Journal of Business Research, 69(8), 3159-3167. [SSCI]
* Schlägel, Christopher and Marko Sarstedt (2016). “Assessing the Measurement Invariance of the Four-dimensional Cultural Intelligence Scale Across Countries: A Composite Model Approach,” European Management Journal, 34(6), 633-649. [SSCI]
* Becker, Jan-Michael; Christian M. Ringle; Marko Sarstedt and Franziska Völckner (2015). “How Collinearity Affects Mixture Regression Results,” Marketing Letters, 26(4) 643-659. [SSCI]
* Henseler, Jörg; Christian M. Ringle and Marko Sarstedt (2015). “A New Criterion for Assessing Discriminant Validity in Variance-based Structural Equation Modeling,” Journal of the Academy of Marketing Science, 43(1), 115–135. [SSCI]
* Jussila, Iiro; Anssi Tarkiainen; Marko Sarstedt and Joe F. Hair (2015). “Individual Psychological Ownership. Concept, Evidence, and Implications for Marketing Research,“ Journal of Marketing Theory & Practice, 23(2), 121-139. [Emerging Sources Citation Index]
* Kuppelwieser, Volker and Marko Sarstedt (2014). “Exploring the Influence of Customers' Time Horizon Perspectives on the Satisfaction-Loyalty Link,” Journal of Business Research, 67(12), 2620–2627. [SSCI]
* Lichters, Marcel; Marko Sarstedt and Bodo Vogt (2015). “On the Practical Relevance of the Attraction Effect: A Cautionary Note and Guidelines for Context Effect Experiments,” AMS Review, 5(1-2), 1-19.
* Fiedler, Marina and Marko Sarstedt (2014). “Influence of Community Design on User Behaviors in Online Communities,” Journal of Business Research, 67(11), 2258-2268. [SSCI]
* Hair, Joe. F.; Marko Sarstedt; L. Hopkins and Volker Kuppelwieser (2014). “Partial Least Squares Structural Equation Modeling (PLS-SEM): An Emerging Tool in Business Research,” European Business Review, 26(2), 106-121. [Emerging Sources Citation Index]
* Henseler, Jörg; Theo K. Dijkstra; Marko Sarstedt; Christian M. Ringle; Adamantios Diamantopoulos; Detmar W. Straub; Dave J. Ketchen; Joe F Hair; G. Tomas M. Hult and Roger J. Calantone (2014). “Common Beliefs and Reality about Partial Least Squares: Comments on Rönkkö & Evermann (2013),” Organizational Research Methods, 17(2), 182-209. [SSCI]
* Kuppelwieser, Volker and Marko Sarstedt (2014). “Applying the Future Time Perspective Scale to Advertising Research,“ International Journal of Advertising, 33(1), 113-136. [SSCI]
* Kuppelwieser, Volker; Marko Sarstedt and Sven Tuzovic (2014). “The Role of Context and Motivation Variables in Mobile Commerce Usage – A Further Perspective on Chong (2013), Technological Forecasting and Social Change, 88(8), 156-161. [SSCI]
* Müller, Holger; Sebastian Lehmann and Marko Sarstedt (2014). “The Time vs. Money Effect. A Conceptual Replication,” International Journal of Research in Marketing, 30(2), 199-200. [SSCI]
* Sarstedt, Marko; Christian M. Ringle and Joe F. Hair (2014). “PLS-SEM: Looking Back and Moving Forward,” Long Range Planning, 47 (3), 132-137. [SSCI]
* Sarstedt, Marko; Christian M. Ringle; Jörg Henseler and Hair Joe F. (2014). “On the Emancipation of PLS-SEM: A Commentary on Rigdon (2012),” Long Range Planning, 47(3), 154-160. [SSCI]
* Sarstedt, Marko; Christian M. Ringle; Sascha Raithel and Siggi P. Gudergan (2014). “In Pursuit of Understanding What Drives Fan Satisfaction,” Journal of Leisure Research, 46(4), 419-447.
* Sarstedt, Marko; Christian M. Ringle; D. Smith; R. Reams and Joe F. Hair (2014). “Partial Least Squares Structural Equation Modeling (PLS-SEM): A Useful Tool for Family Business Researchers,“ Journal of Family Business Strategy, 5(1), 105-115. [SSCI]
* Schloderer, M. P.; Marko Sarstedt and Christian M. Ringle (2014). “The Relevance of Reputation in the Nonprofit Sector. The Moderating Effect of Potential Donors’ Characteristics,” International Journal of Nonprofit and Voluntary Sector Marketing, 19(2), 110-126. [SCOPUS]
* Wilson, Shawn R.; Jeffrey G. Whitmoyer; Torsten M. Pieper; Joe H. Astrachan; Joe F. Hair and Marko Sarstedt (2014). “Method Trends and Method Needs: Examining Methods Needed for Accelerating the Field,” Journal of Family Business Strategy, 5(1), 4-14. [SSCI]
* Hair, Joe F.; Christian M. Ringle and Marko Sarstedt (2013). “Partial Least Squares Structural Equation Modeling: Rigorous Applications, Better Results and Higher Acceptance,” Long Range Planning, 46(1), 1-12. [SSCI]
* Henseler, Jörg and Marko Sarstedt (2013). “Goodness-of-Fit Indices for Partial Least Squares Path Modeling,” Computational Statistics, 28(2), 565-580. [SSCI]
* Klarner, Patricia; Marko Sarstedt; Christian M. Ringle and Michael Höck (2013). “Disentangling the Effects of Team Competences, Team Adaptability, and Client Communication on the Performance of Management Consulting Teams,” Long Range Planning, 46(3), 258-286. [SSCI]
* Ringle, Christian; Marko Sarstedt and Rainer Schlittgen (2013). “Genetic Algorithm Segmentation in Partial Least Squares Path Modeling: Methodology, Computational Experiments and Application to the American Customer Satisfaction Index Model,” OR Spectrum, 36(1), 251-276. [SSCI]
* Ringle, Christian; Marko Sarstedt; Rainer Schlittgen and Charles R. Taylor (2013). “PLS Path Modeling and Evolutionary Segmentation,” Journal of Business Research, 66(9), 1318-1324. [SSCI]
* Sarstedt, Marko; Petra Wilczynski and TC Melewar (2013). “A Comparison of Selected Reputation Measures’ Convergent and Criterion Validities,” Journal of World Business, 48(3), 329-339. [SSCI]
* Diamantopoulos, Adamantios; Marko Sarstedt; Christoph Fuchs; Petra Wilczynski and Sebastian Kaiser (2012). “Choosing Between Multi-item and Single-item Scales for Construct Measurement: A Predictive Validity Perspective,” Journal of the Academy of Marketing Science, 40(3), 434-449. [SSCI]
* Hair, Joe F.; Christian M. Ringle and Marko Sarstedt (2012). “Partial Least Squares: The Better Approach to Structural Equation Modeling?,” Long Range Planning, 45(5-6), 312-391. [SSCI]
* Hair, Joe F.; Marko Sarstedt; Torsten Pieper and Christian M. Ringle (2012). “The Use of Partial Least Squares Structural Equation Modeling in Strategic Management Research: A Review of Past Practices and Recommendations for Future Applications,” Long Range Planning, 45(5-6), 320-340. [SSCI]
* Hair, Joe, F.; Marko Sarstedt; Christian M. Ringle and Jeannette A. Mena (2012). “An Assessment of the Use of Partial Least Squares Structural Equation Modeling in Marketing Research,” Journal of the Academy of Marketing Science, 40(3), 414-433. [SSCI]
* Raithel, Sascha; Marko Sarstedt; Sebastian Scharf and Manfred Schwaiger (2012). “On the Value Relevance of Customer Satisfaction. Multiple Drivers in Multiple Markets,” Journal of the Academy of Marketing Science, 40(4), 509-525. [SSCI]
* Ringle, Christian M.; Marko Sarstedt and Detmar W. Straub (2012). “A Critical Look at the Application of PLS-SEM in MIS Quarterly,” MIS Quarterly, 36(1), ii-xiv. [SSCI]
* Hair, Joe F.; Christian M. Ringle and Marko Sarstedt (2011). “PLS-SEM – Indeed a Silver Bullet,” Journal of Marketing Theory & Practice, 19(2), 139-151. [Emerging Sources Citation Index]
* Rigdon, Edward E.; Christian M. Ringle; Marko Sarstedt and Siegfried P. Gudergan (2011). “Assessing Heterogeneity in Customer Satisfaction Studies: Across Industry Similarities and Within Industry Differences,” Advances in International Marketing, 22, 169-194.
* Ringle, Christian M.; Marko Sarstedt and Lorenz Zimmermann (2011). “Customer Satisfaction with Commercial Airlines: The Role of Perceived Safety and Purpose of Travel,” Journal of Marketing Theory & Practice, 19(4), 459-472. [Emerging Sources Citation Index]
* Sarstedt, Marko; Jörg Henseler and Christian M. Ringle (2011). “Multi-Group Analysis in Partial Least Squares (PLS) Path Modeling: Alternative Methods and Empirical Results,” Advances in International Marketing, 22, 195-218.
* Sarstedt, Marko; Jan-Michael Becker; Christian M. Ringle and Manfred Schwaiger (2011). “Uncovering and Treating Unobserved Heterogeneity with FIMIX-PLS: Which Model Selection Criterion Provides an Appropriate Number of Segments?,” Schmalenbach Business Review, 63(1), 34-62.
* Henseler, Jörg; Csilla Horváth; Marko Sarstedt and Lorenz Zimmermann (2010). “A Cross-Cultural Comparison of Brand Extension Success Factors: A Meta Study,” Journal of Brand Management, 18(1), 5-20. [SSCI]
* Höck, Claudia; Christian M. Ringle and Marko Sarstedt (2010). “Management of Multi-Purpose Stadiums: Importance and Performance Measurement of Service Interfaces,” International Journal of Services and Technology Management, 14(2-3), 188-207.
* Rigdon, Edward E.; Christian M. Ringle and Marko Sarstedt (2010). “Structural Modeling of Heterogeneous Data with Partial Least Squares,” Review of Marketing Research, 7, 255-296.
* Ringle, Christian M.; Marko Sarstedt and Erik A. Mooi (2010). “Response-Based Segmentation Using Finite Mixture Partial Least Squares. Theoretical Foundations and an Application to American Customer Satisfaction Index Data,” Annals of Information Systems, 8, 19-49.
* Sarstedt, Marko and Christian M. Ringle (2010). “Treating Unobserved Heterogeneity in PLS Path Modeling. A Comparison of FIMIX-PLS with Different Data Analysis Strategies,” Journal of Applied Statistics, 37(7-8), 1299-1318. [SSCI]
* Sarstedt, Marko and Matthias P. Schloderer (2010). “Developing a Measurement Approach for Reputation of Non-Profit Organizations,” International Journal of Nonprofit and Voluntary Sector Marketing, 15(3), 276-299. [SCOPUS]
* Schwaiger, Manfred; Marko Sarstedt and Charles R. Taylor (2010). “Art for the Sake of the Corporation. Audi, BMW Group, DaimlerChrysler, Montblanc, Siemens, and Volkswagen Help Explore the Effect of Sponsorship on Corporate Reputations,” Journal of Advertising Research, 50(1), 77-90. [2.451]
* Sarstedt, Marko and Petra Wilczynski (2009). “More for Less? A Comparison of Single-Item and Multi-Item Measures,” Business Administration Review, 69(2), 211-227.
* Sarstedt, Marko, Christian M. Ringle and Manfred Schwaiger (2009). “Do We Fully Understand the Critical Success Factors of Customer Satisfaction with Industrial Goods? Extending Festge and Schwaiger’s Model to Account for Unobserved Heterogeneity,” Journal of Business Market Management, 3(3), 185-206.
* Sarstedt, Marko (2008). “A Review of Recent Approaches for Capturing Heterogeneity in Partial Least Squares Path Modelling,” Journal of Modelling in Management, 3(2), 140-161. [Emerging Sources Citation Index]
* Sarstedt, Marko (2008). “Market Segmentation with Mixture Regression Models. Understanding Measures that Guide Model Selection,” Journal of Targeting, Measurement and Analysis for Marketing, 16(3), 228-246.
* Sarstedt, Marko and Christian M. Ringle (2008). “Heterogenität in varianzbasierter Strukturgleichungsmodellierung. Eine Analyseprozedur zur systematischen Anwendung von FIMIX-PLS,” Marketing. Journal of Research and Management, 30(4), 239-255.

Others

* Sarstedt, Marko; Joe F. Hair and Christian M. Ringle (2017). “Partial Least Squares,” In: Christian Homburg, Martin Klarmann, and Arndt Vomberg (Eds.): Handbook of Market Research, Berlin: Springer.
* Sarstedt, Marko; Christian M. Ringle and Joe F. Hair (2017). “Treating Unobserved Heterogeneity in PLS-SEM: A Multi-method Approach,” In: Hengky Lathan and Richard (Eds.): Recent Developments on Partial Least Squares Structural Equation Modeling: Basic Concepts, Methodological Issues and Applications, Berlin: Springer, 197-217.
* Henseler, Jörg; Christian M. Ringle and Marko Sarstedt (2012). “Using Partial Least Squares Path Modeling in International Advertising Research: Basic Concepts and Recent Issues,“ In: Shintaro Okazaki (Ed.): Handbook of Research in International Advertising, Cheltenham: Edward Elgar Publishing, 252-276.

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International  Award

Award Name Emerald Literati Network Award for Excellence for the article “Gain More Insight from Your PLS-SEM Results: The Importance-Performance Map Analysis,” published in Industrial Management & Data Systems.
Awarding Body Emerald
Year of award 2017
Project Title N/A
Award Name Emerald Literati Network Award for Excellence for the article “Measurement in the Social Sciences: Where C-OAR-SE Delivers and Where it Does Not,” published in European Journal of Marketing
Awarding Body (if applicable) Emerald
Year of award 2017
Project Title N/A
Award Name Emerald Citations of Excellence Award 2017 for the article “Partial Least Squares Structural Equation Modeling (PLS-SEM): An Emerging Tool in Business Research,” published in European Business Review
Awarding Body Emerald
Year of award 2017
Project Title N/A
Award Name Pro Vice Chancellor Award for Excellence (Research)
Awarding Body Emerald Citations of Excellence Award 2017 for the article “A New Criterion for Assessing Discriminant Validity in Variance-based Structural Equation Modeling” published in Journal of the Academy of Marketing Science
Year of award 2017
Project Title N/A
Award Name Emerald Citations of Excellence Award 2017 for the article “Common Beliefs and Reality About PLS: Comments on Rönkkö and Evermann (2013),” published in Organizational Research Methods)
Awarding Body Emerald
Year of award 2017
Project Title N/A
Award Name Taylor & Francis Citation Award for the article “PLS-SEM. Indeed a Silver Bullet,” published in Journal of Marketing Theory & Practice
Awarding Body Taylor & Francis
Year of award 2016
Project Title N/A
Award Name Emerald Citations of Excellence Award 2015 for the article “Guidelines for Choosing Between Multi-item and Single-item Scales for Construct Measurement: A Predictive Validity Perspective,” published in Journal of the Academy of Marketing Science
Awarding Body Emerald
Year of award 2015
Project Title N/A
Award Name Emerald Citations of Excellence Award 2015 for the article “An Assessment of the Use of Partial Least Squares Structural Equation Modeling in Marketing Research,” published in Journal of the Academy of Marketing Science
Awarding Body Emerald
Year of award 2015
Project Title N/A
Award Name Outstanding Paper Award 2014 for the article “Partial Least Squares Structural Equation Modeling (PLS-SEM): An Emerging Tool in Business Research,” published in European Business Review
Awarding Body Emerald
Year of award 2015
Project Title N/A
Award Name William R. Darden Award
Awarding Body Academy of Marketing Science
Year of award 2009
Project Title N/A