Professor Pervaiz K Ahmed

Deputy Head of School (Research), Professor

Department of Management

pervaiz.ahmed@monash.edu
603 5514 6281
Room 6-4-22

 
 

Prof Pervaiz K Ahmed joined Monash University Malaysia in 2007. He is Deputy Head of School (Research), Director of the Global Asia in the 21st Century (G21) and also Director of the Enterprise and Innovation Hub (eiHub). Before coming to Malaysia, Pervaiz held a number of senior academic positions in the UK. Pervaiz has published extensively in international journals. He is a regular keynote speaker and won numerous academic awards for his research. He has served as editor and sat on the editorial boards of several international journals. His research interests cut across entrepreneurship, religion, ethics, and social responsibility. He has extensive experience working with and advising blue chip companies and public sector organizations, such as Unilever, Ford, AT&T, NCR, British Telecommunications, and the NHS in Europe. He has also been involved with corporate clients in Asia such as Malaysia Airlines, CELCOM, Sunway Group as well as government agencies such as the Singapore National Productivity Council. He has also been involved with the Islamic Development Bank as well as the Government of Dubai’s Public Sector Innovation and Improvement Initiative. Recently, he has served on projects commissioned by Economic Planning Unit (EPU), Ministry of International Trade (MITI) and APEC secretariat.

Academic Qualifications

Doctor of Philosophy
Institution University of Bradford
Year awarded 1999
Master of Philosophy
Institution University of Huddersfield
Year awarded 1988
Bachelor of Science
Institution University of Bradford
Year awarded 1986

Areas of Expertise

1 Management of Innovation
2 Knowledge and Learning
3 Strategy Implementation and Internal Marketing
4 Business Governance and Ethics
5 Corporate Social Responsibility
6 Business Process Management
7 Performance Measurement

Areas of Interest

1 Entrepreneurship, Innovation and Creativity
2 Ethics, Business Responsibility and Social Enterprise
3Psychology of Market and Business Behaviour
4Dynamic Capabilities and Firm Performance
5Knowledge, Innovation and Quality for Industry Competitiveness
6Society, Environment and Development

Books

*Ahmed, P. K., Shephard, C., Garza, L.R. and Garza, C. R. (2012), “Administracion De La Innovacion”, Pearson Education
*Saad, N., and Ahmed, P. K. (2010), Internal Marketing; An Integrated Holistic Model using a Mixed Methodology, Lambert Academic Publishing. ISBN-10: 3838328779, ISBN-13:978-3838328775.
*Ahmed, P. K. and Shepherd, C. (2010) Innovation Management: Context, Strategies, Systems and Processes, Prentice Hall Publishing (Pearson Group).
*Ahmed, P. K. and Rafiq, M. (2002), “Internal Marketing: Tools and Concepts for Customer-Focused Management”, Butterworth and Heinemann Press, Oxford, 2002.
*Ahmed, P. K., Lim, K. K. and Loh, Y. E. (2001), “Learning through Knowledge Management”, Butterworth and Heinemann Press, Oxford, 2001.

Book Chapters

*Anosike, P., Kolade, O. and Ahmed, P. K. (2019), “Entrepreneurship education service and socio-economic development in Sub-Saharan Africa”, in  Wambboye E F and Nyaronga P J The Service Sector and Economic Development in Africa, Routledge series in Development Economics, Routledge, New York, pp.131-144.
*Teh, P. L., Phang, C. W., Ahmed, P. K., Cheong, S. Y., Yap, W. J., Ma, Q. and Chan, A. H. S. (2017), “Teaching older adults to use gerontechnology applications through instruction videos: Human-element considerations,” in Rau PL. (eds) Cross-Cultural Design. CCD 2017. Springer, Cham, 10281, pp.582-591, doi: https://doi.org/10.1007/978-3-319-57931-3_46
*Au, E. Y. L., Teh, P. L., Goonetilleke, R., Ahmed, P. K., Cheong, S. N. and Yap, W. J. (2016), “Does instructional video advertising influence behavioral intention? Comparative study between Hong Kong and Malaysia”, in Goonetilleke, R. & Karwowski, W. (eds) Advances in Physical Ergonomics and Human Factors. Springer International Publishing, pp.943-954, doi: 10.1007/978-3-319-41694-6_90, Print ISBN: 978-3-319-41693-9, Online ISBN: 978-3-319-41694-6, Advances in Intelligent Systems and Computing, Series Volume 489
*Teh, P. L., Ling, H. C., Cheong, S. N. and Ahmed, P. K. (2016), “Chapter 13 Mobile Embedded System: Your Door Key Evolved with Your Smartphone: A User Evaluation of A Two-Factor Authentication”. In Mohamed, N., Mantoro, T., Ayu, M., and Mahmud, M. (Eds.) Critical Socio-Technical Issues Surrounding Mobile Com-puting, IGI Global, Hershey, PA, USA, pp. 257-284. ISBN13: 9781466694385, DOI: 10.4018/978
*Teh, P. L., Ahmed, P. K., Chan, A., Cheong, S. N. and Yap, W. J. (2015), “Useful or easy-to-use? Knowing what older people like about Near Field Communication Technology”, in Zhou, J. & Salvendy, G. (eds) Human Aspects of IT for the Aged Population. Design for Aging. Springer International Publishing, pp. 273-281, doi: 10.1007/978-3-319-20892-3_27, Print ISBN: 978-3-319-20891-6, Online ISBN: 978-3-319-20892-3, Lecture Notes in Computer Science, Series Volume 9193
*Anosike, P. and Ahmed, P. K. (2015), “Informal sector employment opportunities in Sub-Saharan Africa, Legitimate or Illegal”, In Nwankwo S and Ibeh K Routledge Companion to Business in Africa, Routledge, Taylor and Francis Group, New York

Scholarly Journals

*Lim, W. M., Ahmed P. K. and Ali, M. Y. (2019), “Data and resource maximization in business-to-business marketing experiments: Methodological insights from data portioning”, Industrial Marketing Management, 79(Jan 2019), pp.136-144
*Chong Y. S. and Ahmed P. K. (2018), “When service leads to sin: Exploring service transgression and customer forgiveness in a multi-faith context”, Journal of Service Theory and Practice, 28(4), pp.410-433.
*Lim, W. M., Teh, P. L. and Ahmed, P. K. (2018), “It is not about what you read, but how you read it: the effects of sequencing rational and emotional messages on corporate and product brands 7 attitudes”, Journal of Strategic Marketing, 26(4), pp.339-355. doi: http://dx.doi.org/10.1080/0965254X.2016.1240216
*Lim, W. M., Teh, P. L., Ahmed, P.K., Cheong, S. N., Ling, H. C. and Yap, W. J. (2018), "Going keyless for a seamless experience: Insights from a unified hotel access control system", International Journal of Hospitality Management, 75, pp.105-115. doi: https://doi.org/10.1016/j.ijhm.2018.03.014
*Adebanjo, D., Teh, P. L. and Ahmed, P. K. (2018), “The impact of supply chain relationships and integration on innovative capabilities and manufacturing performance: The perspective of rapidly developing countries”, International Journal of Production Research, 56(4), pp.1708-1721. Doi: http://dx.doi.org/10.1080/00207543.2017.1366083
*Cheong, S. N., Ling, H. C., Teh, P. L., Ahmed, P. K. and Yap, W. J. (2017), “Encrypted quick response scheme for hotel check-in and access control system", International Journal of Engineering Business Management, 9, pp.1-9. Doi: 10.1177/1847979017720039.  http://journals.sagepub.com/doi/full/10.1177/1847979017720039
*Teh, P. L., Lim, W. M., Ahmed, P. K., Chan, A .H. S., Loo, J. M. Y., Cheong, S. N. and Yap, W. J. (2017), “Does power posing affect gerontechnology adoption among older adults?”, Behaviour & Information Technology, 36(1), pp.33-42.
doi: 10.1080/0144929X.2016.1175508
*Chong Y. S. and Ahmed P. K. (2017), “On happiness, sadness or indifference: Investigating the carryover effect of outcome valence in service perceptions”, Journal of Service Theory and Practice, 27(1), pp.69-86.
*Adebanjo, D., Teh, P. L. and Ahmed, P.K. (2016), “The impact of external pressure and sustainable management practices on manufacturing performance and environmental outcomes”, International Journal of Operations & Production Management, 36(9), pp.995-1013
*Joseph, S., Teh, P. L., Chan, A. H. S., Ahmed, P. K., Cheong, S. N. and Yap, W. J. (2016), “Gerontechnology Usage and Acceptance Model (GUAM): A qualitative study of Chinese older adults in Malaysia”, Gerontechnology Journal, 14(4), pp. 224-238
*Teh, P. L. and Ahmed, P. K. (2016), “New gerontechnology laboratory in Malaysia”, Gerontechnology Journal, 14(4), pp.248
*Au, W. C. and Ahmed, P. K. (2016), “Relationships between superior support, work role stressors and work-life experience”, Personnel Review, 45(4), pp.782-803.
*Chong, Y.S. and Ahmed, P. K. (2015) “Student Motivation and the ‘Feel Good’ Factor: An Empirical Examination of Motivational Predictors of University Service Quality Evaluation”, Studies in Higher Education. Available online in 2014, and published in hard copy in 2015.
*Teh, P. L., Ahmed, P. K. and D’Arcy, J. (2015), “What Drives information security policy violations among banking employees?: Insights from neutralization and social exchange theory”, Journal of Global Information Management, 23(1), pp.44-61.
*Au, W. C. and Ahmed, P. K. (2015), “Exploring the effects of workplace support on work-life experience: a study of Malaysia”, Human Resource Development International. 18 (4), pp. 346-365
*Walker, A., Machold, S. and Ahmed, P. K. (2015), “Diversity and conflict in boards of directors: an exploratory study of personality traits”, International Studies of Management and Organization, 45(1), pp.25-42.
*Inthiran, A., Alhashmi, S. M. and Ahmed, P. K. (2015), “A user study on the information search behavior of medical students”, Malaysian Journal of Library & Information Science, 20(1), pp.61-77.
*Teh, P. L., Ahmed, P. K. and Tayi, G. K. (2015), “Generation-Y shopping: the impact of network externalities and trust on adoption of social commerce”, International Journal of Electronic Business, 12(2), pp.117 – 141.
*Anushia, I., Saadat, A. M. and Ahmed, P.K. (2015), “A preliminary study on the usage of search assisting features when searching for a personal health task”, Aslib Journal of Information Management, 67(2), pp.159 – 181.

Conference Proceedings

*Uddin, M. J., Au, W. C. and Ahmed, P. K. (2018), “Do institutional pressures drive change? Evidence from Bangladesh garment industry”, 78th Annual Meeting of the Academy of Management (AOM), 11-14 August 2018, Chicago, Illinois, United States.
*Teh, P. L., Phang, C. W., Ahmed, P. K., Cheong, S. Y., Yap, W. J., Ma, Q., Chan, A. H. S. (2017), “Teaching older adults to use gerontechnology applications through instruction videos: Human element considerations”, Human-Computer Interaction International (HCII 2017), 9th -14th July 2017, Vancouver Convention Centre, Vancouver, Canada.
*Teow, H. H., Au, W. C. and Ahmed, P. K. (2017), “Protean career orientation of generation Y: A social cognitive career theory investigation”, 43rd European International Business Academy Conference (EIBA 2017), 14-16 December 2017, Milan, Italy.
*Chong, Y. S., Ahmed, P. K., Quek A. H., and Malik, A. (2017), “From R&D specialist to management associate? The role of self-determination in career choice intentions”, Academy of Human Resource Development, 5-7 November, Indian Institute of Management, Ahmedabad, Gujerat, India.
*Nvinderjit, S., Ahmed, P. K., Chong, Y. S. and Ali, Y. (2017), “Consumers response to brand transgressions: An emerging perspective on religious consumption, American Association of Marketing (AMA) Winter Conference, 17-19 February, JW Marriott Orlando Grande Lakes, Orlando, Florida, United States.
*Khalid, S., Au, W. C. and Ahmed, P. K. (2017), “Social entrepreneurship & sustainable development in the Kenya healthcare sector”, Poster Presentation at 43rd European International Business Academy Conference (EIBA 2017), 14-16 December 2017, Milan, Italy.
*Au, W. C. and Ahmed, P. K. (2017), “Effect of work domain support on work-life experience of conflict and enrichment”, 2017 European Academy of Management (EURAM) Conference, 21-24 June 2017, Glasgow, Scotland.
*Chong Y. S. and Ahmed, P. K. (2016), “When service failure leads to sin: Exploring service transgression and customer forgiveness in a multi-faith context”, Australia and New Zealand Marketing Academy Conference, 5-7 December, University of Canterbury, Christchurch, New Zealand.
*Teow, H. H., Au, W. C. and Ahmed, P. K. (2016), The role of work engagement in reducing the impact of protean career orientation (PCO) on job/career switching intention, 2016 Academy of International Business Southeast Asia Regional Conference (AIB SEAR 2016): “Connectivity and Prosperity: ASEAN Economic Community and China’s Belt and Road Initiative”, 2-4 December 2016, Guangzhou, China.
*Rossenkhan, Z., Ahmed, P. K. and Au, W. C. (2016), “Barriers to career success: The unique challenges Muslim women managers face”, The 30th Annual Conference of British Academy of Management (BAM), 6-8 September 2016, Newcastle, United Kingdom.
*Au, W. C. and Ahmed, P. K. (2016), “Work-life reconciliation in Malaysia: A study of emerging country context”, Work and Family Researchers Network (WFRN) Conference, 23-26 June 2016, Washington D.C., USA.
*Tan, E. X., Teh, P. L. and Ahmed, P. K. (2016), “Understanding trust transference among social network friends in social commerce”, The 16th International Conference on Electronic Business (ICEB 2015), 4th -8th December 2016, Xiamen University, Xiamen, China.
*Lim, W. M., Teh, P. L., Ahmed, P. K., Chan, A. H. S., Cheong, S. N. and Yap, W. J. (2016), “En-hancing the sense of power and user adoption in gerontechnology: An experimental investigation of nearfield communication lighting systems”, IEEE International Conference on Industrial Engineering and Engineering Management (IEEM), 4th – 7th December 2016, Bali Nusa Dua Convention Center, Bali, Indonesia.
*Ho, H. P., Ahmed, P. K. and Teh, P. L. (2016), “Women copreneurs and their path to legitimate entrepreneurial identity”, British Academy of Management (BAM) 2016,6th – 8th September 2016, Newcastle University, United Kingdom.
*Au, E. Y.  L., Teh, P. L., Goonetilleke, R., Ahmed, P. K., Cheong, S. N. and Yap, W. J. (2016), “Does instructional video advertising influence behavioral intention? comparative study between Hong Kong and Malaysia”, 7th International Conference on Applied Human Factors and Ergonomics, 27th – 31st July 2016, Walt Disney World® Swan and Dolphin Hotel, Orlando, Florida, USA.
*Uddin, M. J., Au, W. C. and Ahmed, P. K. (2016), “Organizational and institutional barriers for welfare-based HRM practices in the exploitative multinational setting: A critical exploratory investigation”, 2016 Academy of International Business Southeast Asia Regional Conference (AIB SEAR 2016), “Connectivity and Prosperity: ASEAN Economic Community and China’s Belt and Road Initiative”, 2-4 December 2016, Guangzhou.
*Jahari, S.A., Chew, Y.T., and Ahmed, P.K. (2016). Travel behaviour of Malaysian Muslims to non-Muslim countries. Presented at 45th European Marketing Academy Conference (EMAC), 24-27 May, Oslo, Norway.
*Chong Y. S. and Ahmed, P. K. (2015), “Transgressions of halal-certified service providers: An exploration of consumer forgiveness and responses among Muslims in Malaysia”, Academy of Marketing Conference, 7-9 July, University of Limerick, Ireland.
*Chong Y. S. and Ahmed, P. K. (2015), “The ‘great good place’ on campus?: Examining the transference effect of outcome valence in academic and retail service perceptions”, 6th International Research Symposium in Service Management, 11-15 August, UiTM, Sarawak, Kuching, Malaysia.
*Chong, Y. S., Ahmed, P. K., Quek, A. H. and Tham, Y. Q. (2015), “An interpretive phenomenological analysis of career choice in science: Evidence from Malaysian undergraduates”, The Asian Conference on Psychology & the Behavioral Sciences Conference Proceedings, 26-28 April, Osaka, Japan.
*Teh, P. L., Joseph, S., Ahmed, P. K., Chan, A. H. S., Cheong, S. N. and Yap, W. J. (2015), “Technology adoption factors for older adults: An exploratory gerontechnology study”, The 15th International Conference on Electronic Business (ICEB 2015), 6th -10th December 2015, Hyatt Regency Hotel, The Chinese University of Hong Kong, Sha Tin, Hong Kong.
*Lim, W. M., Teh, P. L., Ahmed, P. K., Chan, A. H. S., Cheong, S. N. and Yap, W. J. (2015), “Are older adults really that different? Some insights from gerontechnology”, IEEE International Conference on Industrial Engineering and Engineering Management (IEEM), 6th – 9th December 2015, Suntec Singapore Convention & Exhibition Centre, Singapore.
*Au, W. C. and Ahmed, P. K. (2015), “Sustainable human resources practices in malaysian small firms: Does employees’ work-life balance matter?”, European Academy of Management 15th Annual Conference, 17-20 June 2015, Warsaw, Poland.
*Teh, P. L., Ahmed, P. K., Goonetilleke, R. S., Au, E. Y. L., Cheong, S. N. and Yap, W. J. (2015), “Technology acceptance and hand anthropometry (TAHA) model: Insights from somatosensory technology”, 6th International Conference on Applied Human Factors and Ergonomics (AHFE 2015)and the Affiliated Conferences, Physical Ergonomics and Human Factors, 26-30 July 2015, Caesars Palace Hotel, Las Vegas, NV, United States of America
*Teh, P. L., Ahmed, P. K., Chan, A., Cheong, S. N., Yap, W. J. (2015), “Useful or easy-to-use? Knowing what older people like about near field communication technology”, 17th International Conference on Human-Computer Interaction International (HCII 2015), Los Angeles, CA, USA, 2-7 August 2015 (Session 1127, Track: Technology Innovations for Older People: Acceptance and Usage, Thematic Area: Human Aspects of IT for the Aged Population) (Invited paper)

Grants

Title Business Sentiment Report
InvestigatorsMahendhiran S Nair (PI),
Pervaiz K Ahmed,
Santha Vaithilingam,
Prabahkaran Narayanan
Au Wee Chan
Funding Period2018/2019/2020
Funding Body/Organisation Certified Practising Accountants (CPA) Australia
Title Malaysia REITs
Investigators Pervaiz K Ahmed (PI),
Mahendhiran S Nair,
Santha Vaithilingam,
Prabahkaran Narayanan
Au Wee Chan
Funding Period 2017-2018
Funding Body/Organisation Sunway REIT
Title Business Sentiment Report
Investigators Mahendhiran S Nair (PI),  
Pervaiz K Ahmed,
Santha Vaithilingam,
Prabahkaran Narayanan,
Au Wee Chan
Funding Period2016-2017
Funding Body/OrganisationCertified Practising Accountants (CPA) Malaysia
TitleAffordable Housing Development – A Comparative Study
Investigators Santha Vaithilingam,
Mahendhiran S Nair
Pervaiz K Ahmed
Funding Period 2017
Funding Body/OrganisationREHDA (Real Estate and Housing Developers’ Association Malaysia)
TitleSkills Needs of Malaysian Plastics Industry
InvestigatorsPervaiz K Ahmed (PI),
Mahendhiran S Nair,
Santha Vaithilingam
Au Wee Chan
Funding PeriodJune 2016 – December 2016
Funding Body/OrganisationDepartment of Skills Development of Ministry of Human Resources, Government of Malaysia
TitleMalaysian Knowledge Content in Key Economic Sector in Malaysia Project (MYKE III)
InvestigatorsPervaiz K Ahmed,
Nair Mahendhiran,
Vaithilingam, S,
Au Wee Chan,
Teh Pei Lee,
Hilles Afkar,
Lee Daniel
Funding PeriodAug 2014– July 2016
Funding Body/OrganisationEconomic Planning Unit, Department of Prime Minister, Malaysia
TitleDesign and Development of “Gerontological Interface” for the Home Environment
Investigators Teh Pei Lee
Pervaiz K Ahmed
Funding Period June 2014 – May 2016
Funding Body/Organisation MOSTI
TitleDeveloping a Predictive Model for Science and Technology Career Decision: A Neuroscience Approach
InvestigatorsChong Yit Sean (PI),
Pervaiz K Ahmed
Quek Ai Hwa
Funding PeriodDec 2013 – Nov 2015
Funding Body/OrganisationMinistry of Higher Education (FGRS)

Completed Supervision

Student Tham Yee Quan
Title A Phenomenology of Career Change in the Malaysian Workforce; (PhD); 2018
Awarding University Monash University
Student Siti Aqilah Binte Jahari
Title The role of constraints negotiation in Understanding Malaysian Muslim’s Travel Behavior; (PhD); 2018
Awarding University Monash University
Student Hui Ping, Ho
Title Malaysian Women Entrepreneurs: The Neglected Enterprising Selves; (PhD); 2018
Awarding University Monash University
Student Simran Nvinderjit Kaur
Title Religion and Consumption: An Investigation of Consumer Choice Behaviour in a Multi-faith Society; (PhD); 2018
Awarding University Monash University
Student Zubeida Rossenkhan
Title Pathways for career success: A study of Muslim women in Malaysia; (PhD); 2017
Awarding University Monash University
Student Jasim Uddin
Title Human Resource Management in the Bangladesh Garment Industry: An Exploratory Investigation; (PhD); 2017
Awarding University Monash University
Student Tan Ee Xion
Title Analysing online social networking users’ behaviour and forecasting advert impression in social networking sites with performance metrics; (PhD); 2016
Awarding University Monash University
Student Ng Sin Pei
Title Learning as an antecedent of dynamic capabilities: A process perspective of antecedents and consequences; (PhD); 2016
Awarding University Monash University
Student Weng Marc Lim
Title Deal activation in online group buying; (PhD); 2015
Awarding University Monash University
Student Norita Mohd Nasir
Title Environmental Behaviour of Shariah Compliant firms; (PhD); 2015
Awarding University Monash University

Local Award

Award Name Pro Vice Chancellor Award of Excellence (Research)
Awarding Body Monash University Sunway campus
Year of awardSem 2, 2008
Project Title N/A

Local Presentation

*Facilitator and Speaker “Creating a learner centric and market focussed academic environment”. AKEPT Leadership Programme, Putra Jaya Marriott Hotel, Malaysia, April 2010
*Facilitator and Speaker “Strengthening community colleges in shaping highly scholastic skilled society” AKEPT Leadership programme, Thistle Hotel, Port Dickson, May 2010

International Presentation

*Presentation “Manufacturing system design innovation: Challenges and implications”, New Directions in Leadership and Innovation, A European-Asia Pacific Dialogue, Monash Prato Centre, Italy, 6-8th Sept 2010
*Keynote: “Bridges of Peace and Enlightenment: Islam, Past, Present and Future”, First Biennial International Conference in Humanities, Organised by Scientific Representative of the Islamic Republic of Iran in the UK and Ireland, 18/19th September 2010
*Workshop Presenter, “Method and Methodology: Challenges in PhD research”, 8th October 2010, Huddersfield University, UK