Associate Professor Fandy Tjiptono

School of Business

fandy.tjiptono@monash.edu
603 5514 4932
Room 6-5-08

Fandy Tjiptono is currently an Associate Professor at the School of Business, Monash University Malaysia. He has more than 20 years of marketing teaching experience at both undergraduate and graduate levels at several universities in Indonesia, Australia, and Malaysia.

His main research interest is consumer behavior and marketing practices in Southeast Asia, especially in Indonesia. His work has been published in respected journals in marketing including Journal of Business Ethics, Marketing Intelligence and Planning, International Journal of Consumer Studies, Social Responsibility Journal, Young Consumers, Journal of Promotion Management, and Asia Pacific Journal of Marketing and Logistics. He has also published several best-selling marketing and management textbooks and reference books in Bahasa Indonesia, some have been widely adopted and cited in Indonesia.

His more than 12 years of consulting experience covers a wide range of industries, such as FMCG, publishing, telecommunication, and banking. During his academic career, he has served in various leadership and administrative roles at the university, faculty and department levels.

Academic Qualifications

Doctor of Philosophy
InstitutionUniversity of New South Wales (UNSW), Sydney, Australia
Year awarded 2011
Master of Commerce
InstitutionUniversity of New South Wales (UNSW), Sydney, Australia
Year awarded 1999
Bachelor of Economics
InstitutionUniversitas Gadjah Mada (UGM), Yogyakarta, Indonesia
Year awarded 1994

Areas of Expertise

1Brand longevity and brand management
2Consumer ethics and religiousness
3Corporate and consumer social responsibility
4Marketing in emerging markets

Teaching

Subject CodeSubject
MKW2420Marketing Research Methods
MKW3440Marketing Strategy
MKW3444International Marketing
MKW1120Marketing Theory and Practice
MBA5706Business Strategy
MKM5260International Marketing

Book Chapters

*Tjiptono, F., & Yang, L. (2018). To go or not to go: A typology of tourist destination avoidance. In Yang, E.C.L., & Khoo-Lattimore, C. (eds.), Asian Cultures and Contemporary Tourism. Singapore: Springer, pp. 183-200, https://doi.org/10.1007/978-981-10-7980-1_10
*Tjiptono, F. (2018). Examining the challenges of responsible consumption in an emerging market. In Thatcher, A., & Yeow, P. (eds.), Ergonomics and Human Factors for a Sustainable Future. Singapore: Palgrave Macmillan, pp. 299-327, https://doi.org/10.1007/978-981-10-8072-2_12

Scholarly Journals

* Kusumasondjaja, S., & Tjiptono, F. (2018). Endorsement and visual complexity in food advertising on Instagram. Internet Research, forthcoming.
* Arli, D., Tjiptono, F., Casidy, R., & Phau, I. (2018). Investigating the impact of young consumers’ religiosity on digital piracy. International Journal of Consumer Studies, forthcoming.
*Tjiptono, F., Albert, & Elfitasari, T. (2018). Consumer ethics among youths in Indonesia: Do gender and religiosity matter? Asian Journal of Business Ethics, forthcoming
* Yang, L., Tjiptono, F., & Poon, W.C. (2018). Will you fly with this airline in the future? An empirical study of airline avoidance after accidents. Journal of Travel & Tourism Marketing, 35(9), 1145-1159, DOI: 10.1080/10548408.2018.1476301
* Arli, D., Tan, L.P., Tjiptono, F., & Yang, L. (2018). Exploring consumers’ purchase intention toward green products in an emerging market: The role of consumers’ perceived readiness. International Journal of Consumer Studies, 42(4), 389-401.DOI: 10.1111/ijcs.12432
* Arli, D., & Tjiptono, F. (2018). Consumer ethics, religiosity and consumer social responsibility: Are they related? Social Responsibility Journal, 14(2), 302-320. DOI: 10.1108/SRJ-03-2016-0036
* Yudarwati, G.A., & Yudarwati, G.A., & Tjiptono, F. (2017). An enactment theory perspective of corporate social responsibility and public relations. Marketing Intelligence and Planning, 35(5), 626-640. DOI: 10.1108/MIP-08-2016-0153
* Arli, D., Arli, D., Tjiptono, F., Anandya, D., & Lasmono, H. (2017). Do consumer ethics and consumer religiousness evolve across time? Insights from millenials in Indonesia. Young Consumers, 18(4), 329-347. DOI: 10.1108/YC-05-2017-00697
* Arli, D., & Tjiptono, F. (2017). God and green: Investigating the impact of religiousness on green marketing. International Journal of Nonprofit and Voluntary Sector Marketing, 22(3), 1-11. DOI: 10.1002/nvsm.1578
*Tjiptono, F., Arli, D., & Winit, W. (2017). Gender and young consumer ethics: An examination in two Southeast Asian countries. Young Consumers, 18(1), 94-114. DOI: 10.1108/YC-10-2016-00641
* Arli, D., Kubacki, K., Tjiptono, F., & Morenodiez, S. (2017). Religiousness and digital piracy among young consumers in an emerging market. Young Consumers, 18(1), forthcoming. DOI: 10.1108/YC-08-2016-00627
* Yudarwati, G.A., & Tjiptono, F. (2017). The enactment of Public Relations functions: Insights from the Indonesian mining industry. Asia Pacific Journal of Marketing and Logistics, 29(2), 453-470. DOI: 10.1108/APJML-10-2016-0194
*Tjiptono, F., Arli, D., & Viviea (2016). Gender and digital piracy: Examining determinants of attitude toward digital piracy among youths in an emerging market. International Journal of Consumer Studies, 40(2), 168-178. DOI: 10.1111/ijcs.12240
* Arli, D., Cherrier, H., & Tjiptono, F. (2016). God blesses those who wear Prada: Exploring the impact of religiousness on attitudes toward luxury among the youth of Indonesia. Marketing Intelligence and Planning, 34(1), 61-79. DOI: http://dx.doi.org/10.1108/MIP-12-2014-0232
* Arli, D., Leo, C., & Tjiptono, F. (2016). Investigating the impact of guilt and shame proneness on consumer ethics: A cross national study. International Journal of Consumer Studies, 40(1), 2-13. DOI: 10.1111/ijcs.12183
*Tjiptono, F., & Andrianombonana, H.T.R. (2016). Examining brand origin recognition accuracy in Indonesia. Asia Pacific Journal of Marketing and Logistics, 28(5), 878-897. DOI: 10.1108/APJML-09-2015-0139
* Arli, D., & Tjiptono, F. (2016). Consumer digital piracy behaviour among youths: Insights from Indonesia. Asia Pacific Journal of Marketing and Logistics, 28(5), 898-922. DOI: 10.1108/APJML-11-2015-0163
* Arli, D., Tjiptono, F., & Porto, R. (2015). The impact of moral equity, relativism, and attitude on individual’s digital piracy behaviour in a developing country. Marketing Intelligence and Planning, 33(3), 348-365. DOI: http://dx.doi.org/10.1108/MIP-09-2013-0149
*Tjiptono, F., Arli, D., & Rosari, T.S.D.R. (2015). Assessing brand origin recognition accuracy and its antecedents in a developing country. Journal of Promotion Management, 21(6), 631-648. DOI: 10.1080/10496491.2015.1055041
* Arli, D., Tjiptono, F., & Winit, W. (2015). Consumer ethics among young consumers in developing countries: A cross-national study. Social Responsibility Journal, 11(3), 449-466. DOI: http://dx.doi.org/10.1108/SRJ-05-2013-0059
* Arli, D. and Tjiptono, F. (2014). The end of religion? Examining the role of religiousness, materialism, and long-term orientation on consumer ethics in Indonesia. Journal of Business Ethics, 123, 385-400. DOI 10.1007/s10551-013-1846-4
*Tjiptono, F., Arli, D., & Bucic, T. (2014). Consumer confusion proneness: Insights from a developing economy. Marketing Intelligence and Planning, 32(6), 722-734. DOI: http://dx.doi.org/10.1108/MIP-05-2013-0082
* Arli, D., & Tjiptono, F. (2014). Does corporate social responsibility matter to consumers in Indonesia? Social Responsibility Journal, 10(3), 537-549. DOI: http://dx.doi.org/10.1108/SRJ-01-2013-0007

Conference Proceedings

* Balakrishnan, S., Sandhu, M.S., & Tjiptono, F. (2018). Businesses' response to workplace sustainability: Institutional perspective. Paper presented at 32nd ANZAM Conference, Auckland, 4-7 December 2018
* Yang, C.Y., Lee, C., Tjiptono, F., & Loo, J.M.Y. (2018). Corporate good deed: Should I forgive your service failure? Paper presented at the 2018 Summer AMA Conference, Boston, MA, 10-12 August 2018
* Septianto, F., Tjiptono, F., & Arli, D. (2018). How pride shapes morality: Implications for counterfeiting and sustainability. Paper presented at The Mystique of Luxury Brands Conference, Singapore, 8-9 May 2018
* Tan, S.Z., Low, K.H., Tjiptono, F., Watabe, M., & Yang, L. (2018). Cutting through the advertising clutter: The influence of ad-context familiarity on attention and external search. Paper presented at the 2018 AMA Winter Academic Conference, New Orleans, 23-25 February 2018
* Varaden, S., Sandhu, M.S., & Tjiptono, F. (2017). Business’ response to workplace issues: A case of migrant workers in the Mauritian textile industry. Paper presented at the 2017 Annual Meeting of the Academy of Management, Atlanta, Georgia, 4-8 August 2017
*Tjiptono, F., Albert, & Elfitasari, T. (2016). Consumer ethics among youths in Indonesia: Do gender and religiosity matter? Paper presented at the 6th World Business Ethics Forum: Making a Difference? Business Sustainability and Social Impact, Hong Kong Baptist University, Hong Kong, 11-13 December 2016
* Yang, L., Tjiptono, F., &Tjiptono, F. (2016). Brand protection and brand disputes in Indonesia: An exploratory study. Paper presented at the 2016 ANZMAC Conference: Marketing in a Post-Disciplinary Era, University of Canterbury, Christchurch, New Zealand, 5-7 December 2016
* Arli, D., & Yang, L., Tjiptono, F., & Poon, W.C. (2016). Examining consumers’ tendency of airline avoidance after accidents. Paper presented at the 2016 Academy of Marketing Conference, Newcastle Business School, UK, 4-7 July 2016
* Arli, D., Kubacki, K., & Tjiptono, F. (2015). Exploring the impact of millennials’ religiousness on digital piracy: Does it matter? Paper presented at the 2015 ANZMAC Conference: Innovation and Growth Strategies in Marketing, University of New South Wales, Sydney, Australia, 30 November-2 December 2015. [ISBN: 1441-3582]
* Arli, D., Tan, L.P., Tjiptono, F., & Yang, L. (2015). Exploring consumers’ readiness to be green in an emerging market. Paper presented at the 2015 ANZMAC Conference: Innovation and Growth Strategies in Marketing, University of New South Wales, Sydney, Australia, 30 November-2 December 2015. [ISBN: 1441-3582
* Arli, D., Cherrier, H., & Tjiptono, F. (2015). Religion and luxury brand: Friend or foe? Paper presented at the Academy of Marketing Conference, University of Limerick, Ireland, 7-9 July 2015
* Gil, L.A., Arli, D., & Tjiptono, F. (2015). Does a religion make consumers less materialistic? An empirical investigation on consumers’ perspective toward materialism and luxury goods”. Paper presented at the 2015 Global Fashion Management Conference, Florence, Italy, 25-28 June 2015
* Arli, D., Leo, C., & Tjiptono, F. (2014). Investigating the impact of guilt and shame proneness on consumer ethics. Paper presented at the ANZMAC 2014 Conference, Griffith University, Brisbane, Australia, 1-3 December 2014
*Tjiptono, F., Arli, D., & Andrianombonana, H.T.R. (2013). Brand origin recognition accuracy, brand evaluation, and purchase intention: An examination of notebook brands in Indonesia. Paper presented at the 2nd International Conference on Technology Management & Technopreneurship (IC-TMT), Atma Jaya Yogyakarta University and Universiti Teknikal Malaysia Melaka, Yogyakarta, Indonesia, 25-27 September 2013
*Tjiptono, F., Arli, D., & Viviea (2013). Attitude toward digital piracy among youths in Indonesia. Paper presented at the 2nd International Conference on Technology Management & Technopreneurship (IC-TMT), Atma Jaya Yogyakarta University and Universiti Teknikal Malaysia Melaka, Yogyakarta, Indonesia, 25-27 September 2013
*Tjiptono, F., & Arli, D. (2013). Consumer confusion among youths in the Indonesian smartphone market. Paper presented at the Academy of Marketing Conference, University of South Wales, Cardiff, Wales, 8-11 July 2013
*Tjiptono, F., Layton, R., & Craig-Lees, M. (2012). Brand longevity in a developing country: Cigarettes in Indonesia. Paper presented at the ANZMAC 2012 Conference, University of South Australia, Adelaide, Australia, 3-5 December 2012

Selected Textbooks and Reference Books (all of them were published in Bahasa Indonesia)

* Sumarwan, U., & Tjiptono, F. (Eds.) (2018). Strategi Pemasaran dalam Perspektif Perilaku Konsumen [Marketing Strategy and Consumer Behavior]. Bogor, Indonesia: PT IPB Press
*Tjiptono, F., & Chandra, G. (2017). Pemasaran Strategik, Edisi 3 [Strategic Marketing, Third Edition]. Yogyakarta, Indonesia: Penerbit ANDI [ISBN: 978−979−29−6720−3]
*Tjiptono, F. & Diana, A. (2017). Pemasaran: Esensi dan Aplikasi [Marketing: Principles and Application]. Yogyakarta, Indonesia: Penerbit ANDI [ISBN: 978-979-29-6031-0].
*Tjiptono, F. & Chandra, G. (2016). Service, Quality & Satisfaction, Edisi 4 [Service, Quality, & Satisfaction, 4th ed.]. Yogyakarta, Indonesia: Penerbit ANDI [ISBN: 978−979−29−5384−8]
*Tjiptono, F. (2015). Strategi Pemasaran, Edisi 4 [Marketing Strategy, 4th ed.]. Yogyakarta, Indonesia: Penerbit ANDI [ISBN: 978-979-29-5349-7]
*Tjiptono, F. & Diana, A. (2015). Pelanggan Puas? Tak Cukup! [Satisfied Customers? Not Enough!]. Yogyakarta: Indonesia: Penerbit ANDI [ISBN: 978-979-29-5246-9]
*Tjiptono, F. (2014). Pemasaran Jasa: Prinsip, Penerapan, dan Penelitian [Services Marketing: Principles, Application, and Research]. Yogyakarta, Indonesia: Penerbit ANDI [ISBN: 978-979-29-4417-4; Reprinted 2016]
*Tjiptono, F. (2014). Branding & Brand Longevity di Indonesia. Yogyakarta, Indonesia: Penerbit ANDI [ISBN: 978-979-29-5014-4].
*Tjiptono, F. & Chandra, G. (2012). Service Management: Mewujudkan Layanan Prima, Edisi 2 [Service Management: Delivering Excellent Services, 2nd ed.]. Yogyakarta, Indonesia: Penerbit ANDI [ISBN: 978-979-29-3046-7]
*Tjiptono, F. (2005). Brand Management & Strategy. Yogyakarta, Indonesia: Penerbit ANDI [ISBN: 979−731−841−9; Reprinted 2006, 2008, 2011, 2015]

International Grants

Title Social media engagement and advertising avoidance
Investigators Kusumasondjaja, S.
Tjiptono, F.
Funding Period2017 - 2018
Funding Body/OrganisationInternational Research Collaboration Grants, Faculty of Economics and Business, Universitas Airlangga

Local Grants

Title Analysis of economic incentives to improve energy efficiency in Malaysia and Indonesia
Investigators Borrowman, L.
Tjiptono, F.
Funding Period Sep 2015 – Sep 2016
Funding Body/Organisation SETA grant (Social and Economic Transformation in Asia, Monash University
Title Examining consumers tendency of airline avoidance after accident
Investigators Yang, L.
Tjiptono, F.
Poon, W.C
Funding Period Jun 2015 – Jun 2016
Funding Body/Organisation SETA grant (Social and Economic Transformation in Asia, Monash University

Current Supervision

Student Liyanage Devangi Hanamika, Perera
Title The Importance of the Family In Determining the Quality of Children's Education; (PhD)
Student Geok May, Koh
Title Sustainable Growth in Malaysia : An In-Depth Analysis Into Income Distribution in Malaysia; (PhD)
Student Teo Shin Ee, Jemy
Title Worldwide Patterns in Social Tolerance; (PhD)                                                                                                                          
Student Amanina Abdur Rahman
Title Towards a Malaysian Welfare State: Challenges and Opportunities; (PhD)
Student Soh Yew Chong, William
Title Intergenerational Mobility Under Affirmative Action in Malaysia; (PhD)
Student Aminath Shaba Ismail
Title Gender Role Attitudes And The Labor Market Outcomes Of Women; (PhD)

Completed Supervision

Student Amanina Abdur Rahman
Title The Fear of Crime: A Cross-National Analysis of Causal Factors (BBusCom Honours)
Awarding University Monash University
Student Teo Shin Ee, Jemy
Title Changing Confucian Values and Tolerance towards Homosexuality (BBusCom Honours)
Awarding University Monash University
Student Steven Gunawan
Title Institutional Quality and Trust in Banks in Latin America (BBusCom Honours)
Awarding University Monash University
Student Fathimath Saeed
Title Individual Sources of Political Trust in Young Democracies (BBusCom Post Graduate Diploma)
Awarding University Monash University
Student Serene Tan Zheng Xiew
Title The Shift to the Service Sector: An Analysis of the Malaysian Economy (BBusCom Honours); 2013
Awarding University Monash University
Student Cheong Kay Ann
Title Geographical Distribution of Talent, Creativity and Regional Growth: A Study on South Korea  (BBusCom Honours); 2012
Awarding University Monash University
Student Gan Sue Tee
Title Family Ties and Civic Virtues: A Comparison between The East and The West (BBusCom Honours); 2012
Awarding University Monash University
Student Pamudi Banjitha Abeynayake Senadheerage
Title Marriage timing and fertility levels: A comparison between developed and developing countries (BBusCom Honours); 2012
Awarding University Monash University
Student Liyanage Devangi Hanamika, Perera
Title Have Economic Growth and Institutional Quality contributed to Poverty and Inequality reduction in Asia? (BBusCom Honours); 2011
Awarding University Monash University
Student Shazeen Dhanji
Title School Resources, Parents and GDP: Shaping the Future of Education (BBusCom Honours); 2011
Awarding University Monash University
Student Koh Geok May
Title The Economic Feasibility of an Optimum Currency Area in East Asia (BBusCom PgDip); 2010
Awarding University Monash University
Student Lee Sing Ping
Title Childcare Availability, Fertility and Female Labour Force Participation in Japan (BBusCom Honours); 2010
Awarding University Monash University
StudentNampuna, D. Gultom
Title Southeast Asian Stock Market Dynamic Integrations (BBusCom Honours); 2010
Awarding University Monash University

Local Award

Award Name Pro Vice Chancellor Award of Excellence (Research)
Awarding Body Monash University Sunway campus
Year of award Sem 1, 2011
Project Title Gold Dinar and Business Cycle Studies
Award Name Pro Vice Chancellor Award of Excellence (Teaching)
Awarding Body Monash University Sunway campus
Year of award Sem 2, 2009
Project Title An activity-based approach in teaching Economics
Award Name Pro Vice Chancellor Award of Excellence (Teaching)
Awarding Body Monash University Sunway campus
Year of award Sem 1, 2009
Project Title Classroom Management
Award Name Best Paper at FEP Seminar
Awarding Body University Putra Malaysia
Year of award 2007
Project Title Managing Knowledge in the Borderless World
Award Name Bronze Medal at the Exhibition of Invention, Research & Innovation UPM
Awarding Body University Putra Malaysia
Year of award 2006
Project Title Decomposing the Malaysian Aggregate Shocks Using the Bayesian State-Space Based Approach
Award Name Bronze Medal at the Exhibition of Invention, Research & Innovation UPM
Awarding Body University Putra Malaysia
Year of award 2005
Project Title Optimum Currency Areas in East Asia: A Bayesian State-Spaced Based Approach

Local Presentation

* "Tolerance and Economic Growth" Public lecture at University Putra Malaysia, 26 April 2013.

International Presentation

* Trade integration and business cycles in East Asia. Paper session presented at the Singapore Economic Review Conference, Swissotel The Stamford, Singapore, August 2009.
* The endogeneity of optimum currency area in East Asia. Paper session presented at the FEP seminar “Managing Knowledge in the Borderless World”, Lumut, Perak, Malaysia, December 2007.
* Optimum currency areas in East Asia: A Bayesian State-Spaced based approach. Paper session presented at the 4th Global Conference on Business and Economics, Oxford University, June 2005.