Dr Ewe Soo Yeong

Lecturer

Department of Marketing

ewe.sooyeong@monash.edu
603 5514 6293
Room 6-5-27

 
 

Soo Yeong joined Monash University Malaysia as a lecturer in Feb 2018. She has more than 15 years of teaching experience in tertiary education, and a few years of corporate experience in the banking industry.

Her specialties lie in consumer psychology and experimental research methods. Her current research interest is in consumer decision making, specifically irrational behavior in financial decision making. Other areas of research interest include information processing and message framing.  Her multidisciplinary training in Economics, Finance and Marketing is particularly useful when solving research problems. Her work has been published in respected journals such as Marketing Intelligence and Planning and Journal of Behavioral Finance.

Academic Qualifications

Doctor of Philosophy
Institution Monash University
Year awarded 2017
Post Graduate Diploma in Business and Commerce (Marketing)
Institution Monash University
Year awarded 2011
Master of Economics
Institution University of Malaya
Year awarded 2002
Bachelor of Management (Majoring in Accounting and Finance)(1st class Hons)
Institution Universiti Sains Malaysia
Year awarded 1997

Areas of Expertise

1Consumer behavior (Consumer decision making, financial decision making)
2Experimental Approach, SEM

Teaching

Subject CodeSubject
MKW 2420Marketing Research Methods
MKW1120Marketing Theory and Practice

Scholarly Journals

*Ewe, S. Y., Gul, F.A., Lee, C. K. C., Yang, C. Y. (2018), “The Role of Regulatory Focus and Information in Investment Choice: Some Evidence Using Visual Cues to Frame Regulatory Focus”, Journal of Behavioral Finance, Vol. 19, No.1, pp. 89-100.
*Ewe, S. Y., Yap, S. F., Lee, Christina K. C., (2015),"Network externalities and the perception of innovation characteristics: mobile banking", Marketing Intelligence & Planning, Vol. 33, No. 4, pp. 592 – 611.

Conference Proceedings

*Ewe, S.Y., Lee, Christina K.C., Watabe, Motoki, Gul, A. F. (2016), The Effect of Recent Investment Experience on Subsequent Unrelated Consumer Decisions, poster presentation in  the 2016 Society for Judgment and Decision Making (SJDM) conference in Boston, MA, USA, 18-21 November 2016.
*Ewe, S. Y., Lee, Christina K. C., Watabe, M., Gul, A. F., Yang, L. (2016), Recent Experience and Financial Decision Making: Does Intensity in Chronic Regulatory Focus make a Difference?, conference proceeding in ANZMAZ Conference, Christchurch, New Zealand, 5 – 7 Dec 2016.
*Ewe, S.Y., Lee, Christina K.C. (2013), Recent Experience and Financial Decision Making, conference proceeding in ANZMAZ Conference, Auckland, New Zealand, 1 – 4 Dec 2013.
*Ewe, S.Y., Yap, S.F., Lee, Christina K.C. (2012), The Effect of Network Externalities on the Perception of a New Service Offering: Mobile Banking, conference proceeding in Global Marketing Conference, Seoul, Korea, 19-22 July 2012.

Local Grants

Title Modelling Female Attitudes Towards Their Supply of Labour
Investigators Dr. Siah Kim Lan (PI)
Dr. Lee Hooi Yean
Prof. Eduard J. Bomhoff
Funding Period Jan 2014 - Dec 2014
Funding Body/Organisation MOSTI - Fundamental Research Grant Scheme (FRGS)
Title Building and Validating a Model for Quality of Education
Investigators Dr. Lee Hooi Yean (PI)
Prof. Eduard J. Bomhoff
Funding Period Apr 2013 - Mar 2014
Funding Body/Organisation MOSTI - Fundamental Research Grant Scheme (FRGS)
Title Building and Validating a Model for Quality of Education
Investigators Dr. Lee Hooi Yean (PI)
Prof. Eduard J. Bomhoff
Funding Period Nov 2013 - Feb 2014
Funding Body/Organisation Monash University Malaysia - SETA Platform
Title Gender, Attitudes and Academics Achievement: Understanding the Cross Cultural Differences
Investigators Dr. Lee Hooi Yean (PI)
Prof. Eduard J. Bomhoff
Funding Period Jan 2012 - Dec 2012
Funding Body/Organisation Monash University Malaysia
Title Modernization in Asian Societies compared to the West - Using the World Values Survey
Investigators Prof. Eduard J. Bomhoff (PI)
Dr. Lee Hooi Yean
Funding Period Jan 2011 - Dec 2011
Funding Body/Organisation Monash University Malaysia
Title The Empirical Desirability of East Asia for Monetary Union
Investigators Dr. Lee Hooi Yean
Funding Period Jan 2009 - Dec 2009
Funding Body/Organisation Monash University Malaysia
Title The Endogeneity of Optimum Currency Area Criteria in East Asia
Investigators Dr. Lee Hooi Yean
Funding Period Jan 2009 - Dec 2009
Funding Body/Organisation Monash University Malaysia

Current Supervision

Student Liyanage Devangi Hanamika, Perera
Title The Importance of the Family In Determining the Quality of Children's Education; (PhD)
Student Geok May, Koh
Title Sustainable Growth in Malaysia : An In-Depth Analysis Into Income Distribution in Malaysia; (PhD)
Student Teo Shin Ee, Jemy
Title Worldwide Patterns in Social Tolerance; (PhD)                                                                                                                          
Student Amanina Abdur Rahman
Title Towards a Malaysian Welfare State: Challenges and Opportunities; (PhD)
Student Soh Yew Chong, William
Title Intergenerational Mobility Under Affirmative Action in Malaysia; (PhD)
Student Aminath Shaba Ismail
Title Gender Role Attitudes And The Labor Market Outcomes Of Women; (PhD)

Completed Supervision

Student Amanina Abdur Rahman
Title The Fear of Crime: A Cross-National Analysis of Causal Factors (BBusCom Honours)
Awarding University Monash University
Student Teo Shin Ee, Jemy
Title Changing Confucian Values and Tolerance towards Homosexuality (BBusCom Honours)
Awarding University Monash University
Student Steven Gunawan
Title Institutional Quality and Trust in Banks in Latin America (BBusCom Honours)
Awarding University Monash University
Student Fathimath Saeed
Title Individual Sources of Political Trust in Young Democracies (BBusCom Post Graduate Diploma)
Awarding University Monash University
Student Serene Tan Zheng Xiew
Title The Shift to the Service Sector: An Analysis of the Malaysian Economy (BBusCom Honours); 2013
Awarding University Monash University
Student Cheong Kay Ann
Title Geographical Distribution of Talent, Creativity and Regional Growth: A Study on South Korea  (BBusCom Honours); 2012
Awarding University Monash University
Student Gan Sue Tee
Title Family Ties and Civic Virtues: A Comparison between The East and The West (BBusCom Honours); 2012
Awarding University Monash University
Student Pamudi Banjitha Abeynayake Senadheerage
Title Marriage timing and fertility levels: A comparison between developed and developing countries (BBusCom Honours); 2012
Awarding University Monash University
Student Liyanage Devangi Hanamika, Perera
Title Have Economic Growth and Institutional Quality contributed to Poverty and Inequality reduction in Asia? (BBusCom Honours); 2011
Awarding University Monash University
Student Shazeen Dhanji
Title School Resources, Parents and GDP: Shaping the Future of Education (BBusCom Honours); 2011
Awarding University Monash University
Student Koh Geok May
Title The Economic Feasibility of an Optimum Currency Area in East Asia (BBusCom PgDip); 2010
Awarding University Monash University
Student Lee Sing Ping
Title Childcare Availability, Fertility and Female Labour Force Participation in Japan (BBusCom Honours); 2010
Awarding University Monash University
StudentNampuna, D. Gultom
Title Southeast Asian Stock Market Dynamic Integrations (BBusCom Honours); 2010
Awarding University Monash University

Local Award

Award Name Pro Vice Chancellor Award of Excellence (Research)
Awarding Body Monash University Sunway campus
Year of award Sem 1, 2011
Project Title Gold Dinar and Business Cycle Studies
Award Name Pro Vice Chancellor Award of Excellence (Teaching)
Awarding Body Monash University Sunway campus
Year of award Sem 2, 2009
Project Title An activity-based approach in teaching Economics
Award Name Pro Vice Chancellor Award of Excellence (Teaching)
Awarding Body Monash University Sunway campus
Year of award Sem 1, 2009
Project Title Classroom Management
Award Name Best Paper at FEP Seminar
Awarding Body University Putra Malaysia
Year of award 2007
Project Title Managing Knowledge in the Borderless World
Award Name Bronze Medal at the Exhibition of Invention, Research & Innovation UPM
Awarding Body University Putra Malaysia
Year of award 2006
Project Title Decomposing the Malaysian Aggregate Shocks Using the Bayesian State-Space Based Approach
Award Name Bronze Medal at the Exhibition of Invention, Research & Innovation UPM
Awarding Body University Putra Malaysia
Year of award 2005
Project Title Optimum Currency Areas in East Asia: A Bayesian State-Spaced Based Approach

Local Presentation

* "Tolerance and Economic Growth" Public lecture at University Putra Malaysia, 26 April 2013.

International Presentation

* Trade integration and business cycles in East Asia. Paper session presented at the Singapore Economic Review Conference, Swissotel The Stamford, Singapore, August 2009.
* The endogeneity of optimum currency area in East Asia. Paper session presented at the FEP seminar “Managing Knowledge in the Borderless World”, Lumut, Perak, Malaysia, December 2007.
* Optimum currency areas in East Asia: A Bayesian State-Spaced based approach. Paper session presented at the 4th Global Conference on Business and Economics, Oxford University, June 2005.