Dr Ghazala Khan

School of Business

ghazala.khan@monash.edu
603 5514 6294
Room 6-5-28

Dr. Ghazala joined the Department of Marketing at Monash University Sunway Campus in 2000. Ghazala has 20 years of teaching marketing units at tertiary level. She has also supervised many Honors students to successful completion. She is a passionate academic and has won numerous teaching awards. She was recently appointed Deputy Director of Undergraduate Studies and Coordinator for the Monash Early Career Researchers network.

Her research interests lie primarily in consumer behaviour, particularly in the areas of consumer socialization, fashion marketing, and Islamic marketing. She also takes an interest in education focused research, drawing on her background as a trained educator. Her current projects focus on family decision making, the effects of sibling influence on purchase decisions, reference group influence, celebrity endorsements, fashion consciousness, Fashion Innovativeness and Halal tourism.

Dr Ghazala received the Best Lecturer Award for School of Business under the Monash University Student Association in 2005, a feat repeated the following year when she was awarded the same accolade from the Monash University Student Association. Dr Ghazala is also a quadruple recipient for the PVC's Award for Excellence Teaching between 2008 to 2011.

Academic Qualifications

Doctor of Philosophy
Institution Monash University
Year awarded 2011
Master of Business Administration
Institution University of Northumbria
Year awarded 1999
Master of Commerce
InstitutionUniversity of Punjab
Year awarded 1986

Membership in Associations and International Bodies

Membership 30th International Conference on Information Technology Interfaces (June 2008) Croatia
Role Panel Review Member
Duration 2008
MembershipUnit on the Formulation of the National Innovation Policy, UNIK-Prime Minister's Office, Malaysia, November 2010 to June 2011
RolePanel Member
DurationNovember 2010 to June 2011

Areas of Expertise

1 Fashion Marketing
2Halal Tourism
3Family Decision making

Teaching

Subject CodeSubject
MKW2402 Consumer Behaviour
MKW2460 Integrated Marketing Communications
MKW3444 International Marketing
MKC1200/MKW1120Principles of Marketing/Marketing Theory and Practice

Book Chapters

*Ali, M. Y. and Khan, G. (2010), Marketing to Muslim Market: Key Challenges and Way Forward, in M Nair and G. Lee (eds), Contemporary Issues in Islamic Business and Economic Development, Islamic Economic Development Education Strength. School of Business.

Scholarly Journals

*Ali, M. Y. and Khan, G. (2010), Marketing to Muslim Market: Key Challenges and Way Forward, in M Nair and G. Lee (eds), Contemporary Issues in Islamic Business and Economic Development, Islamic Economic Development Education Strength. School of Business.

Conference Proceedings

*Khan, G., & M.Y. Ali, (2012), ‘Perceived sibling influence on adolescent purchase decisions: an examination of the moderating effects of sibling structure’, In Seung-Hee Lee (ed), The 2012 Global Marketing Conference Proceedings, Seoul, South Korea
*Naim, N. & Khan, G. (2012), “Gender Differences in Fashion Consciousness among Malaysian Youth”. Proceedings of 2012 Global Marketing Conference, Seoul, Korea, 19-22 July.
*Loh, P.G., Khan, G. & Lee, C.K.C. (2012),“Influence of sex role orientation in the selection of higher education: Chinese families in Malaysia”. Proceedings of 2012 Global Marketing Conference, Seoul, Korea, 19-22 July.
*Khan, G. & Naim, N. (2011). “Fashion Innovativeness and Susceptibility to Normative Influence” Proceedings of 2011 ITAA-KAMS Joint Symposium, Seoul, Korea May 26-29

Local Grants

TitleThe effects of eWOM on inbound Muslim tourists in selecting Malaysia as a Muslim friendly holiday destination
InvestigatorsGhazala Khan
Funding Period1 Jan - 31 Dec 2013
Funding Body/Organisation Monash University Sunway Campus
TitleA stimulated Reality-Based Project (MKW 2460 - Integrated Marketing Communication & MKW 1120 Marketing Theory & Practice)
InvestigatorsN/A
Funding Period 2011
Funding Body/OrganisationMonash University Sunway Campus

Completed Supervision

Student Tsze-Tsze, Chin
Title Social Media in Fashion Marketing: Malaysian Fashion Consumer Perspective (BBusCom Honours); 2011
Awarding University Monash University
Student Peg-gy, Loh
Title Influence of Sex Role Orientation in the Selection of Higher Education: Chinese Families in Malaysia (BBusCom Hons); 2011
Awarding University Monash University

Local Award

Award Name Pro Vice Chancellor Award of Excellence (Teaching)
Awarding Body Monash University Sunway campus
Year of awardSem 2, 2011
Project Title N/A
Award NamePro Vice Chancellor Award of Excellence (Teaching)
Awarding Body Monash University Sunway campus
Year of award Sem 1, 2011
Project Title N/A
Award Name Pro Vice Chancellor Award of Excellence (Teaching)
Awarding Body Monash University Sunway campus
Year of award Sem 1, 2009
Project Title N/A

Local Presentation

* Presented at a Teaching and Learning Seminar series: “For the students; by the students: Applying Self-Directed Learning to MKW2460” at the invitation of the University’s education office.