Dr Vimala Kunchamboo

School of Business

vimala.kunchamboo@monash.edu
603 5514 4934
Room 6-5-07

Dr.Vimala Kunchamboo is a lecturer in the Department of Marketing, School of Business. She has over 15 years of teaching experience primarily in the field of marketing and management. As an academic she has taught in areas involving qualitative research methodology and marketing. Prior to the academic career, she has gained corporate exposure in the banking industry. She holds a PhD in marketing from Monash University, Malaysia, Master’s Degree in Economics from Wakayama University, Japan and a Bachelor of Economics Degree in Business Administration from University of Malaya, Malaysia. Her main research area involves consumer behavior and sustainability, particularly in areas of responsible consumption and environmental attitude and behaviour. Other areas of focus include understanding consumption behavior from various aspects of self and identity. She specializes in interpretive qualitative research and ethnographic research methodology.

Academic Qualifications

Doctor of Philosophy
InstitutionMonash University
Year awarded 2015
Master of Economics (Business Administration)
InstitutionWakayama University, Japan
Year awarded 2000
Bachelor of Economics (Business Administration)
InstitutionUniversity Malaya, Malaysia
Year awarded 1995

Areas of Expertise

1Consumer behaviour, particular responsible consumption behaviour
2Environmental behaviour
3Ethnography
4Qualitative Research
5Self and identity, Extended-self and Ecological-self

Teaching

Subject CodeSubject
BEW4000 Qualitative Research Methodology
MKW2402 Consumer Behaviour
MKW1120 Marketing Theory and Practice

Scholarly Journals

*Kunchamboo, V., Lee, C. K. C., and Brace-Govan, J. (2017), Nature as Extended-Self: Sacred Nature Relationship and Implications for Responsible Consumption Behavior in special issue of Journal of Business Research, 74 (May), 126–132
*Kunchamboo, V., & Lee, C.K.C. (2012). The meaning of nature and its implications for individual consumption behavior. Advances in Consumer Research Proceedings, 40, 395-402.

Conference Proceedings

*Kunchamboo, V., Lee, C.K.C., Brace-Govan, J. (2018). Ego-self to eco-self: How do we form the ecological self? Global Marketing Conference, Tokyo, Japan.
*Lee, C.K.C., Kunchamboo, V., Rassiah, P. & Fallah, M. (2-6 Dec, 2017). Green hotel practices and the authentic self. ANZMAC, Melbourne, Australia.
*Kunchamboo, V., Lee,C. K. C., Brace-Govan, J.(2016). Nature as extended-self: sacred nature relationship and implications for responsible consumption behaviour. Global Marketing Conference, Hong Kong
*Fernandez, K.V., Lee, C.K.C., & Kunchamboo, V. (2014). Sharing home: A cross-cultural examination of the extended family-self. ANZMAC, Brisbane, Australia.
*Little, V., Lee, C.K.C, Nair, S., & Kunchamboo, V. (2013). Preserving the green self: Antipodean consumers in Asia. 2013 ANZMAC-GAMMA Joint Symposium, University of Auckland, New Zealand. (‘Highly commended’ award

Local Grants

Title Modelling Female Attitudes Towards Their Supply of Labour
Investigators Dr. Siah Kim Lan (PI)
Dr. Lee Hooi Yean
Prof. Eduard J. Bomhoff
Funding Period Jan 2014 - Dec 2014
Funding Body/Organisation MOSTI - Fundamental Research Grant Scheme (FRGS)
Title Building and Validating a Model for Quality of Education
Investigators Dr. Lee Hooi Yean (PI)
Prof. Eduard J. Bomhoff
Funding Period Apr 2013 - Mar 2014
Funding Body/Organisation MOSTI - Fundamental Research Grant Scheme (FRGS)
Title Building and Validating a Model for Quality of Education
Investigators Dr. Lee Hooi Yean (PI)
Prof. Eduard J. Bomhoff
Funding Period Nov 2013 - Feb 2014
Funding Body/Organisation Monash University Malaysia - SETA Platform
Title Gender, Attitudes and Academics Achievement: Understanding the Cross Cultural Differences
Investigators Dr. Lee Hooi Yean (PI)
Prof. Eduard J. Bomhoff
Funding Period Jan 2012 - Dec 2012
Funding Body/Organisation Monash University Malaysia
Title Modernization in Asian Societies compared to the West - Using the World Values Survey
Investigators Prof. Eduard J. Bomhoff (PI)
Dr. Lee Hooi Yean
Funding Period Jan 2011 - Dec 2011
Funding Body/Organisation Monash University Malaysia
Title The Empirical Desirability of East Asia for Monetary Union
Investigators Dr. Lee Hooi Yean
Funding Period Jan 2009 - Dec 2009
Funding Body/Organisation Monash University Malaysia
Title The Endogeneity of Optimum Currency Area Criteria in East Asia
Investigators Dr. Lee Hooi Yean
Funding Period Jan 2009 - Dec 2009
Funding Body/Organisation Monash University Malaysia

Current Supervision

Student Liyanage Devangi Hanamika, Perera
Title The Importance of the Family In Determining the Quality of Children's Education; (PhD)
Student Geok May, Koh
Title Sustainable Growth in Malaysia : An In-Depth Analysis Into Income Distribution in Malaysia; (PhD)
Student Teo Shin Ee, Jemy
Title Worldwide Patterns in Social Tolerance; (PhD)                                                                                                                          
Student Amanina Abdur Rahman
Title Towards a Malaysian Welfare State: Challenges and Opportunities; (PhD)
Student Soh Yew Chong, William
Title Intergenerational Mobility Under Affirmative Action in Malaysia; (PhD)
Student Aminath Shaba Ismail
Title Gender Role Attitudes And The Labor Market Outcomes Of Women; (PhD)

Completed Supervision

Student Amanina Abdur Rahman
Title The Fear of Crime: A Cross-National Analysis of Causal Factors (BBusCom Honours)
Awarding University Monash University
Student Teo Shin Ee, Jemy
Title Changing Confucian Values and Tolerance towards Homosexuality (BBusCom Honours)
Awarding University Monash University
Student Steven Gunawan
Title Institutional Quality and Trust in Banks in Latin America (BBusCom Honours)
Awarding University Monash University
Student Fathimath Saeed
Title Individual Sources of Political Trust in Young Democracies (BBusCom Post Graduate Diploma)
Awarding University Monash University
Student Serene Tan Zheng Xiew
Title The Shift to the Service Sector: An Analysis of the Malaysian Economy (BBusCom Honours); 2013
Awarding University Monash University
Student Cheong Kay Ann
Title Geographical Distribution of Talent, Creativity and Regional Growth: A Study on South Korea  (BBusCom Honours); 2012
Awarding University Monash University
Student Gan Sue Tee
Title Family Ties and Civic Virtues: A Comparison between The East and The West (BBusCom Honours); 2012
Awarding University Monash University
Student Pamudi Banjitha Abeynayake Senadheerage
Title Marriage timing and fertility levels: A comparison between developed and developing countries (BBusCom Honours); 2012
Awarding University Monash University
Student Liyanage Devangi Hanamika, Perera
Title Have Economic Growth and Institutional Quality contributed to Poverty and Inequality reduction in Asia? (BBusCom Honours); 2011
Awarding University Monash University
Student Shazeen Dhanji
Title School Resources, Parents and GDP: Shaping the Future of Education (BBusCom Honours); 2011
Awarding University Monash University
Student Koh Geok May
Title The Economic Feasibility of an Optimum Currency Area in East Asia (BBusCom PgDip); 2010
Awarding University Monash University
Student Lee Sing Ping
Title Childcare Availability, Fertility and Female Labour Force Participation in Japan (BBusCom Honours); 2010
Awarding University Monash University
StudentNampuna, D. Gultom
Title Southeast Asian Stock Market Dynamic Integrations (BBusCom Honours); 2010
Awarding University Monash University

Local Award

Award Name Pro Vice Chancellor Award of Excellence (Research)
Awarding Body Monash University Sunway campus
Year of award Sem 1, 2011
Project Title Gold Dinar and Business Cycle Studies
Award Name Pro Vice Chancellor Award of Excellence (Teaching)
Awarding Body Monash University Sunway campus
Year of award Sem 2, 2009
Project Title An activity-based approach in teaching Economics
Award Name Pro Vice Chancellor Award of Excellence (Teaching)
Awarding Body Monash University Sunway campus
Year of award Sem 1, 2009
Project Title Classroom Management
Award Name Best Paper at FEP Seminar
Awarding Body University Putra Malaysia
Year of award 2007
Project Title Managing Knowledge in the Borderless World
Award Name Bronze Medal at the Exhibition of Invention, Research & Innovation UPM
Awarding Body University Putra Malaysia
Year of award 2006
Project Title Decomposing the Malaysian Aggregate Shocks Using the Bayesian State-Space Based Approach
Award Name Bronze Medal at the Exhibition of Invention, Research & Innovation UPM
Awarding Body University Putra Malaysia
Year of award 2005
Project Title Optimum Currency Areas in East Asia: A Bayesian State-Spaced Based Approach

Local Presentation

* "Tolerance and Economic Growth" Public lecture at University Putra Malaysia, 26 April 2013.

International Presentation

* Trade integration and business cycles in East Asia. Paper session presented at the Singapore Economic Review Conference, Swissotel The Stamford, Singapore, August 2009.
* The endogeneity of optimum currency area in East Asia. Paper session presented at the FEP seminar “Managing Knowledge in the Borderless World”, Lumut, Perak, Malaysia, December 2007.
* Optimum currency areas in East Asia: A Bayesian State-Spaced based approach. Paper session presented at the 4th Global Conference on Business and Economics, Oxford University, June 2005.