Soo Yeong joined Monash University Malaysia as a lecturer in Feb 2018. She has more than 15 years of teaching experience in tertiary education, and a few years of corporate experience in the banking industry.
Her specialties lie in consumer psychology and experimental research methods. Her current research interest is in consumer decision making, specifically irrational behavior in financial decision making. Other areas of research interest include information processing and message framing. Her multidisciplinary training in Economics, Finance and Marketing is particularly useful when solving research problems. Her work has been published in respected journals such as Marketing Intelligence and Planning and Journal of Behavioral Finance.
Ewe, S. Y., Gul, F.A., Lee, C. K. C., Yang, C. Y. (2018), “The Role of Regulatory Focus and Information in Investment Choice: Some Evidence Using Visual Cues to Frame Regulatory Focus”, Journal of Behavioral Finance, Vol. 19, No.1, pp. 89-100.
Ewe, S. Y., Yap, S. F., Lee, Christina K. C., (2015),"Network externalities and the perception of innovation characteristics: mobile banking", Marketing Intelligence & Planning, Vol. 33, No. 4, pp. 592 – 611.
Ewe, S.Y., Lee, Christina K.C., Watabe, Motoki, Gul, A. F. (2016), The Effect of Recent Investment Experience on Subsequent Unrelated Consumer Decisions, poster presentation in the 2016 Society for Judgment and Decision Making (SJDM) conference in Boston, MA, USA, 18-21 November 2016.
Ewe, S. Y., Lee, Christina K. C., Watabe, M., Gul, A. F., Yang, L. (2016), Recent Experience and Financial Decision Making: Does Intensity in Chronic Regulatory Focus make a Difference?, conference proceeding in ANZMAZ Conference, Christchurch, New Zealand, 5 – 7 Dec 2016.
Ewe, S.Y., Lee, Christina K.C. (2013), Recent Experience and Financial Decision Making, conference proceeding in ANZMAZ Conference, Auckland, New Zealand, 1 – 4 Dec 2013.
Ewe, S.Y., Yap, S.F., Lee, Christina K.C. (2012), The Effect of Network Externalities on the Perception of a New Service Offering: Mobile Banking, conference proceeding in Global Marketing Conference, Seoul, Korea, 19-22 July 2012.