Paul Yeow, Assoc. Prof

School of Business

paul.yeow@monash.edu
603 5514 4934
Room 6-5-10

Dr. Paul joined Monash University, Malaysia in December 2009 as an Associate Professor in E-Business. Prior to joining, he was an Associate Professor in Multimedia University. He has 20 years’ experience in teaching and research in E-Business, Social Media, Human Factors and Ergonomics, Quality and Operations Management, and Research Methodology in BBusCom, BBA, B.Acc., MBA and MIB degree programs.

His current research interests include:

* Green Market/Products

* Sustainable Consumption

* Social Media/Networks & Electronic Business

* Sustainability

Some sample research questions addressed in his current research include:

* Consumer sentiment towards green products e.g. green computers, sustainable palm oil, etc.

* What are the cognitive processes of consumers in deciding sustainable consumption behaviour at the acquisition, use  and disposal stages?

* How to address complex sustainability issues, particularly those related to environment degradation and social injustice?

*How businesses can leverage on e-business technology e.g. social media/networks, artificial intelligence and Industrial Revolution 4.0 technologies?

His key achievements include (1) 42 rank journals; H-Index=20; 1353 citations; (2) 14 research and invention awards, including the prestigious Monash University’s Pro-Vice Chancellor (PVC) Research Awards, Gold Medal in the Belgian and International Trade Fair for Technological Innovation, Gold Award in International Invention, Innovation & Technology Exhibition (ITEX 2008), and Research Scholarship, National University of Singapore; (3) 16 external and internal research project grants; (4) 5 PhD and 3 MPhil graduated; (5) Held major posts such as Head of Discipline (Marketing), Coordinator of E-Commerce/E-Business Programme, Coordinator of Bachelor of Business and Knowledge Management, and Head of Ergonomics Research Centre; (6) A member of editorial board of Applied Ergonomics (A* journal); (7) Registered one patent and recently filed two others. (8) Achieved twice aspirational teaching level (>4.7 out of 5).

Academic Qualifications

Doctor of Philosophy
Institution Multimedia University
Year awarded 2003
Master of Commerce
Institution National University of Singapore
Year awarded 1994
Bachelor of Arts
Institution University Science Malaysia
Year awarded 1991

Membership in Associations and International Bodies

Name of Association/International Body Journal of Urban Technology (Publisher: Taylor and Francis)
Role Editorial Board Member
Duration of membership 2008 - present
Name of Association/International Body Applied Ergonomics (A* rank in ERA2010)
Role Editorial Board Member
Duration of membership 2007-2009 (Editorial board)
2015 till Current
Name of Association/International Body Ergonomics (Publisher: Taylor and Francis) (A Journal, ERA2010)
Role Reviewer
Duration of membership 2018
Name of Association/International Body International Journal of Applied Decision Sciences (Publisher: Inderscience)
Role Editorial Board Member
Duration of membership 2007 - 2012
Name of Association/International Body Communications of the IBIMA (Publisher: IBIMA Publishing)
Role Editorial Board Member
Duration of membership 2009 - 2014
Name of Association/International Body Journal of Enterprise Resource Planning Studies (Publisher: IBIMA Publishing)
Role Editorial Board Member
Duration of membership 2009 - 2014
Name of Association/International Body IBIMA Business Review (Publisher: IBIMA Publishing)
Role Editorial Board Member
Duration of membership 2009 - 2014
Name of Association/International Body Journal of Organizational Computing and Electronic Commerce
Role Reviewer
Duration of membership 2012
Name of Association/International Body Journal of Computer Information Systems
Role Reviewer
Duration of membership 2010 - 2013
Name of Association/International Body IT and People
Role Reviewer
Duration of membership June 2013 - Present

Membership in International Professional Bodies

Name of Association/International Body Human Factors and Ergonomics Society of Australia (HFESA)
Role Member
Duration of membership Jan 2012 - June 2012
Name of Association/International Body Association for Information System (AIS)
Role Member
Duration of membership July 2010 - Dec 2010

Expert on Policy Formulation Panel and Professional Body

Panel FRGS
Role Internal Evaluation Panel
Duration 2012-2013

Areas of Expertise

1 Information Systems: Technology interventions in logistics e.g. handheld RFID scanners, voice pick systems, computerized equipment safety checklist and Product Recall Systems; Internet Banking (IBS) Service e-business studies; Business intelligence in IBS; Smart Vest and Internet of Things; Security framework in IBS; E-Government - Smart National Identity Card issues/terrorism; Virtual Community Marketing; Audit Technology Acceptance; Responsible Consumption of Computers (Green IT/Sustainability); Knowledge Management;
2 Operations Management and Human Factors: Quality, productivity, cost, safety and human factors issues in production and logistics; Web usability studies; mobile phone usability studies; smart cards implementations; safe design, human factor and sustainability; hand rests design; and human factors in manufacturing.

Teaching

Subject CodeSubject
MKX5931 International Dimensions of E-Business
MKW3841 E-Business Performance Management
MKW2841 E-Business Models and Analysis
MKW1601 Introduction to E-Business
MKW3881 E-Marketing
MKW3300 Social Commerce
MKW1120 Marketing Theory and Practice
BEW4100 Research Project and Report (Honours Program)
BEW4020 Directed Studies 1 (Honours Program)
BEW4030 Directed Studies 2 (Honours Program)

Book Chapters

* Thatcher, A. and Yeow, P.H.P. (2018). Chapter 1: Introduction. In A. Thatcher & P.H.P. Yeow (Eds). Ergonomics and Human Factors for a Sustainable Future – Current Research and Future Possibilities, pp. 1-21, Springer Nature, Singapore. ISBN 978-981-10-8071-5
https://link.springer.com/chapter/10.1007/978-981-10-8072-2_1
* Thatcher, A. and Yeow, P.H.P. (2018). Chapter 2:  A sustainable system-of systems approach: Identifying the important boundaries for a target system in human factors and ergonomics. In A. Thatcher & P.H.P. Yeow (Eds). Ergonomics and Human Factors for a Sustainable Future – Current Research and Future Possibilities, pp. 23-45, Springer Nature, Singapore. ISBN 978-981-10-8071-5
https://link.springer.com/chapter/10.1007/978-981-10-8072-2_2
*Yeow, P.H.P., Loo, W.H. and Eze, U.C. (2018). Chapter 4:  Human factors issues in responsible computer consumption. In A. Thatcher & P.H.P. Yeow (Eds). Ergonomics and Human Factors for a Sustainable Future – Current Research and Future Possibilities, pp. 77-110, Springer Nature, Singapore. ISBN 978-981-10-8071-5
https://link.springer.com/chapter/10.1007/978-981-10-8072-2_4
* Thatcher, A. and Yeow, P.H.P. (2018). Chapter 15:  Ergonomics and human factors for a sustainable future: Suggestions for a way forward. In A. Thatcher & P.H.P. Yeow (Eds). Ergonomics and Human Factors for a Sustainable Future – Current Research and Future Possibilities, pp. 373-390, Springer Nature, Singapore. ISBN 978-981-10-8071-5
https://link.springer.com/chapter/10.1007/978-981-10-8072-2_15
* Eklund, J.A.E., & Yeow, P.H.P. (2015). Integrating Ergonomics and Quality Concepts. In J.R. Wilson and S. Sharples (Eds.), Evaluation of Human Work. 4 edition, pp. 931-956, CRC Press, US.
https://www.crcpress.com/product/isbn/9781466559615
* Balakrishnan, V. & Yeow, P.H.P. (December, 2008). Hand measurements and gender effect on mobile phone messaging satisfaction: A study on keypad design factors. In D. Taniar (Ed.), Mobile Computing: Concepts, Methodologies, Tools, and Applications, Volume IV, Chapter 5.21. IGI Publishing, US. (ISBN: 978-1-60566-054-7) (Part of book)
* Yuen, Y.Y. and Yeow, P.H.P. (2009). User Acceptance of Internet Banking Service in Malaysia. Lecture Notes in Business Information Processing 18, pp. 297-308, Springer, US. (Part of book)
*Yeow, P.H.P (1999). Computing for Managers. Malaysia: Distance Education, Faculty of Management, Multimedia University. 127 pp. (Whole book)
*Yeow, P.H.P. (1993). Common Quality Program in Singapore Industries, Yearbook 92/93, Singapore Quality Institute. Singapore: Singapore Quality Institute. (Part of book)

Scholarly Journals

* Cheah, S.K.E., Yeow, P.H.P., Nair, S., Tan, F. (2018) Behavioural-modification framework to address wastage in household electricity consumption, Ergonomics, 61(5), 627-643.
* Siew, E.G., Yeow, P.H.P., Tan, C.L. and Grigoriou, N. (2017) Factors affecting IT Audit Quality: an Exploratory Study , Communications of the IBIMA, Vol. 2017 (2017), Article ID 802423, DOI: 10.5171/2017.802423
* Samudhram, S, Siew, E.G., Sinnakkannu, J. and Yeow, P.H.P (2016). Towards a new paradigm: Activity level balanced sustainability reporting. Applied Ergonomics, 57, 94-104. http://dx.doi.org/10.1016/j.apergo.2016.03.004
* Thatcher, A., Yeow, P.H.P. (2016). Human factors for a sustainable future. Applied Ergonomics, 57, 1-7. http:// dx.doi.org/10.1016/j.apergo.2016.05.007
* Thatcher, A., Yeow, P.H.P. (2016). A sustainable system of systems approach: a new HFE paradigm. Ergonomics 59, 167-178. DOI:10.1080/00140139.2015.1066876
* Loo, H.S., Yeow, P.H.P. (2015). Effects of two ergonomic improvements in brazing coils of air-handler units. Applied Ergonomics, 51, 383-391.
* Vogel, K., Karltun, J., Yeow, P.H.P., Eklund, J. (2015). Increased work pace is unprofitable: A beef-cutting case study. Meat Science 105, 81-88. doi: 10.1016/j.meatsci.2015.03.009.
* Yuen, Y. Y., Yeow, P. H.P., Lim, N. (2015). Internet Banking Acceptance in the United States and Malaysia: A cross-cultural examination. Marketing Intelligence and Planning, 33(3), 292-308. doi:10.1108/MIP-08-2013-0126
*Yeow, P.H.P and Goomas, D.T. (2014). Outcome-and-behaviour-based safety incentive program to reduce accidents: A case study of a fluid manufacturing plant. Safety Science, 70, 429-437
* Goomas, D.T. and Yeow, P.H.P (2013). IT-assisted equipment safety checks system to improve compliance: A case study at a distribution center. Safety Science, 60, 77-86
* Sharif, H.M., Yeow, P.H.P. Ahmad, K., Hashemi, J.H. (2013). Development of a Low-Cost Ergonomic Armrest. Ergonomics in Design, 21(4), 4 - 12.
* Goomas, D.T. and Yeow, P.H.P (2013). IT-assisted equipment safety checks system to improve compliance: A case study at a distribution center. Safety Science, 60, 77-86. (Thomson ISI)
*Yeow, P.H.P., Yuen, Y.Y, Loo, W.H. (2013). Ergonomics issues in national identity card for homeland security, Applied Ergonomics, 44, 719-729.
*Yeow, P.H.P. & Goomas, D.T. (2014). Ergonomics improvement in order selection in a refrigerated environment. Human Factors and Ergonomics in Manufacturing and Service Industries, 24(3), 262-274. DOI: 10.1002/hfm.20374. (Thomson ISI journal)
* Yuen, Y.Y., Yeow, P.H.P. & Connolly, R. (2011). Mobile Phone Satisfaction in Malaysia: A Demographic Analysis. International Journal of Mobile Communications, 9(4), 341-358. (Thomson ISI journal)
* Nathan, R.J. & Yeow, P.H.P. (2011). Crucial Web Usability Factors of 36 Industries for Students: A Large-Scale Empirical Study. Electronic Commerce Research, 11(2), 151-180 (Thomson ISI journal)
* Loo, W.H., Yeow, P.H.P., & Chong, S.C. (2011) Acceptability of Multipurpose Smart National Identity Card: An Empirical Study, Journal of Global Information Technology Management 14 (1) , 35-58. (Thomson ISI journal)
* Erdinç, O. & Yeow, P.H.P. (2011). Proving external validity of ergonomics and quality relationship through review of real-world case studies, International Journal of Production Research, 49 (4), 949-962. (Publisher: Taylor and Francis, UK; Thomson ISI).
* Wong, S.B., Richardson S & Yeow, P.H.P. (2010). An ergonomics study of a semiconductors factory in an IDC for improvement in occupational health and safety. International Journal of Occupational Safety and Ergonomics 16 (3), 345-356. (Thomson ISI journal)
* Lim, N., Yeow, P.H.P. & Yuen, Y.Y (2010) An Online Banking Security Framework and a Cross-Cultural Comparison. Journal of Global Information Technology Management, 13(3), 39-62. (Thomson ISI journal)
* Goomas, D. & Yeow, P.H.P. (2010). Ergonomics improvement in a harsh environment using an audio feedback system. International Journal of Industrial Ergonomics 40(6), 767-774. (Thomson ISI journal)
* Yuen, Y. Y., Yeow, P. H.P., Lim, N. & Saylani. N. (2010). Internet Banking Adoption: Comparing Developed and Developing Countries. Journal of Computer Information Systems, 51(1), 52-61.
(Publisher: Oklahoma State University College of Business, USA; Thomson ISI journal; Scopus journal).
* Balakrishnan, V. & Yeow, P.H.P. (2010). Determining the predictors and a cross-gender analysis for messaging satisfaction. Human IT 11 (1), 29–54.
(Publisher: University College of Borås; Scopus journal).
* Loo, W.H., Yeow, P.H.P. & Chong, S.C. (2009). User acceptance of Malaysian government multipurpose smartcard applications. Government Information Quarterly, 26, 358-367. (Publisher: Elsevier; Thomson ISI).
* Nathan, R.J. & Yeow, P.H.P. (2009). An empirical study of factors affecting the usability of websites for student Internet users. Universal Access in the Information Society 8 (3), 165-184 (Publisher: Springer; Scopus journal).
*Yeow, P.H.P. & Loo, W.H., (2009). Acceptability of ATM and transit applications embedded in multipurpose smart identity card: An exploratory study in Malaysia. International Journal of Electronic Government Research, 5 (2), 37-56 (IGI Publishing; Scopus journal).
* Balakrishnan, V. & Yeow, P.H.P. (2008). Hand measurements and gender effect on mobile phone messaging satisfaction: A study on keypad design factors. International Journal of Technology and Human Interaction, 4(4), 53-66. (Publisher: IGI Publishing; Scopus Journal).
* Balakrishnan, V. & Yeow, P.H.P. (2008). A study of thumb-size effect on mobile phone texting satisfaction. Journal of Usability Studies, 3(3), 118-128. (Publisher: Usability Professional Association, US)
* Nathan, R.J., Yeow, P.H.P. & Murugesan, S. (2008). Key Usability Factors of Service-Oriented Websites for Students: An Empirical Study. Online Information Review, 32 (3), 302-324. (Publisher: Emerald; Thomson ISI)
*Yeow, P.H.P., Yuen, Y.Y. and Connolly, R. (2008). Mobile phone usage in a developing country: A Malaysian empirical study. Journal of Urban Technology, 15(1), 85-116 (Publisher: Taylor & Francis, UK; Thomson ISI journal).
* Balakrishnan, V. and Yeow, P.H.P. (2007). Hand-size variations and the effect on mobile phone texting satisfaction. Ubiquitous Computing and Communication Journal, 2 (5), 1-8.( Publisher: UBICC Organization) (Ulrich’s Periodical Library)
* Balakrishnan, V. and Yeow, P.H.P. (2007). Texting satisfaction: does age and gender make a difference? International Journal of Computer Science and Security (USA), 1 (1), 85-96. (Publisher: CSS Journals, US). (Ulrich’s Periodical Library)
* Balakrishnan, V. & Yeow P.H.P. (2007). SMS usage satisfaction: Influences of hand anthropometry and gender. Human IT, 9 (2), 52-76. (Publisher: University College of Borås; Scopus journal).
* Balakrishnan, V. and Yeow, P.H.P. (2007). Texting satisfaction: does age and gender make a difference? International Journal of Computer Science and Security (USA), 1 (1), 85-96. (Publisher: CSS Journals, US).
*Yeow, P.H.P., Loo, W.H., & Chong, S.C. (2007). Accepting multipurpose “smart” identity cards in a developing country. Journal of Urban Technology, 14 (1), 23-50 (Publisher: Taylor & Francis, UK; Thomson ISI journal).
* Talukder, M. & Yeow, P.H.P. (2007). A comparative study of virtual communities in Bangladesh and the USA. Journal of Computer Information Systems, 47(4), 82-90. (Publisher: Oklahoma State University College of Business, USA; Thomson ISI journal).
* Chong, C.W., Chong, S.C., & Yeow, P.H.P. (2006) KM Implementation in Malaysian Telecommunication Industry: An Empirical Analysis. Industrial Management and Data Systems, 106 (8), 1112-1132 (Publisher: Emerald, UK; Thomson ISI journal).
* Talukder, M. & Yeow, P.H.P. (2006). A study of technical, marketing and cultural differences between virtual communities in industrially developing and developed countries. Asia Pacific Journal of Marketing and Logistics, 18(3), 184-200 (Publisher: Emerald, UK, Cabell’s Directory).
*Yeow, P.H.P. & Sen, R.N. (2006). Productivity and quality improvements, revenue increment and rejection cost reduction in the manual component insertion lines through the application of ergonomics. International Journal of Industrial Ergonomics, 36(4), 367-377. (Publisher: Elsevier Science B.V., Amsterdam; Thomson ISI journal).
*Yeow, P.H.P. & Sen, R.N. (2004). Ergonomics improvements of the visual inspection process of a printed circuit assembly factory. International Journal of Occupational Safety and Ergonomics, 10, 365-381. (Publisher: Central Institute for Labour Protection, Poland; Thomson ISI journal).
*Yeow, P.H.P. & Sen, R.N. (2003). Quality, productivity, occupational health and safety and cost effectiveness of ergonomic improvements in the test workstations of an electronic factory. International Journal of Industrial Ergonomics, 32, 147-163. (Publisher: Elsevier Science B.V., Amsterdam; Thomson ISI journal).
* Sen. R.N. & Yeow, P.H.P. (2003). Ergonomic weighted scores to evaluate critical instructions for improvements in a printed circuit assembly factory. Human Factors and Ergonomics in Manufacturing, 13, 41-58 (Publisher: John Wiley & Sons, US; Thomson ISI journal).
* Sen, R.N. & Yeow, P.H.P. (2003). Ergonomic study on the manual component insertion lines for occupational health and safety improvements. International Journal of Occupational Safety and Ergonomics, 9, 55-72. (Publisher: Central Institute for Labour Protection, Poland; Thomson ISI journal).
* Sen, R.N. & Yeow, P.H.P. (2003). Costs effectiveness of ergonomic redesign of electronic motherboard. Applied Ergonomics, 34, 453-463. (Publisher: Elsevier Ltd.:US; Thomson ISI journal).

Conference Proceedings (Refereed ONLY)

* Thatcher A., Waterson P., Todd A., Yeow, P.H.P. (2018). The way forward for human factors/ergonomics for sustainability. Proceedings of the 20th Congress of the International Ergonomics Association (IEA 2018), Volume IV: Organizational Design and Management (ODAM), Professional Affairs, Forensic Series: Advances in Intelligent Systems and Computing, Florence, France, August 26, 2018. Springer Nature: Switzerland, pp. 616-625.
* Yeow, P.H.P. and Loo, W.H. (2018) Encouraging responsible computer consumption at the disposal stage. Proceedings of International Conference on Business and Information (BAI 2018-Winter), 23-25 January, 2018. Okinawa, Japan, pp. 712-729.
* Loo, W.H., Yeow, P.H.P. and Eze, U.C. (2014). Study of Green IT Behavior among Individual Consumers: Responsible Acquisition of Computers. Proceedings of 25th Australasian Conference of Information Systems (ACIS) 2014, 8-10 December 2014. Auckland, New Zealand (Ranked as A in ERA2010 conference list)
* Cheah, S.K.A., Yeow, P.H.P., Nair, S.R, Tan, F.B. (2013). Preliminary Findings of Responsible Consumption of Household Electricity in Developing Country. Proceedings of 2013 International Conference on Frontiers of Environment, Energy and Bioscience(ICFEEB 2013), Beijing, China, October 24-25, 2013. (Thomson ISI Proceedings)
* Rosli, K., Yeow, P.H.P, Siew, E. (2013). Adoption of Audit Technology in Audit Firms. Proceedings of 24th Australasian Conference on Information Systems (ACIS), 4-6 December 2013. (Ranked as A by ERA2010 Conference Listing)
* Rosli, K., Yeow, P.H.P, Siew, E. (2012). Acceptance of Audit Technology Using a New Paradigm: I-TOE Proceedings of 18th IBIMA conference, Istanbul, 9-10 May, 2012, pp. 2515-2523. (Thomson ISI proceedings).(Ranked as B by ERA2010 Conference Listing)
* *Loo, H.S., Mohammed, R., Mohd R., Loo, A.S.X. and Yeow, P.H.P. (2012) Ergonomic redesign of coil assemblies for effective maintenance. Proceedings of the 1st Joint Symposium on System-integrated Intelligence:
* Rosli, K., Yeow, P.H.P, Siew, E. (2012). Computer-assisted auditing tools acceptance using I-TOE: A new paradigm. Proceedings of PACIS 2012 (Doctoral Colloquium Section). 11-15 July, 2012, Ho Chi Minh City, Vietnam. (Ranked as A by ERA2010 Conference Listing)
* Neo, H.F, Yeow, P.H.P., Eze, U.C., Loo, H.S. (2011) Organization Consumer Acceptance of Malaysia Identity Card (MyKad) Fingerprint Recognition System, Proceedings of 17th IBIMA conference, Milan, 14-15 November, 2011, pp. 105-114. (Thomson ISI proceedings)
* Yeow, P.H.P. and Yuen, Y.Y. (2008). A technology acceptance study of online banking service in Malaysia. Proceedings of the Forth International Conference on Web Information Systems and Technologies (WEBIST 2008) (pp. 359-366), 4-6th May, 2008, Tivoli Hotel, Funchal, Madeira, Portugal. (Thomson ISI Proceedings).(Ranked as C by ERA Conference listing)
* Yeow, P.H.P., Yuen, Y.Y., Tong, D.Y.K., Lim, N. (2008). User acceptance of online banking service in Australia. Proceedings of the 10th International Business Information Management Association (IBIMA) Conference on Innovation and Knowledge Management in Business Globalization – Theory and Practice (pp. 129-135), 30th June – 2nd July, 2008, Istana Hotel, Kuala Lumpur, Malaysia. (Thomson ISI Proceedings).(Ranked as B by ERA Conference listing)
* Yeow, P.H.P., & Loo, W.H. (2007).User acceptance of ATM and transit applications embedded in Malaysia’s national identity smartcard. In K.S. Soliman (Ed.), Proceedings of the 8th International Business Information Management Association (IBIMA) Conference on Information Management in the Networked Economy (pp. 88-94), 20-22nd June, 2007, Dublin, Ireland. NY, USA: IBIMA. (Thomson ISI Proceedings) (Ranked as B by ERA conference listing)
* Yeow, P.H.P. and Balakrishnan, V. (2007). Health effects on Malaysian youths due to mobile messaging. Proceedings of the International Conference on Ergonomics 2007 (pp. 28-30), 3-5th December, 2007, Hotel Istana, Kuala Lumpur, Malaysia.
* Loo, H.S. and Yeow, P.H.P. (2007). Ergonomics intervention in the manufacturing of air handler coil assembly. Proceedings of the International Conference on Ergonomics 2007(pp. 324-328), 3-5th December, 2007, Hotel Istana, Kuala Lumpur, Malaysia.
* Zakerian, S.A. and Yeow, P.H.P (2007). A study of psychosocial work factors affecting musculoskeletal disorders and work stress of clerks with heavy computer usage. Proceedings of the International Conference on Ergonomics 2007(pp. 197-201), 3-5th December, 2007, Hotel Istana, Kuala Lumpur, Malaysia.
* Yeow, P.H.P., Loo, W.H., & Chong, S.C. (2006). Malaysian’s acceptance towards the multipurpose smart national identity card and driving license. In K.S. Soliman (Ed.), Proceedings of the 7th International Business Information Management Association (IBIMA) Conference on Internet & Information Systems in the Digital Age – Challenges and Solutions, 14-15th December, 2006, Brescia, Italy (pp. 43-50). NY, USA: IBIMA. (Thomson ISI Proceedings) (Ranked as B by ERA conference listing.*

Others (Non-refereed publications included)

*Loo, W.H., Yeow, P.H.P, Eze, U.C. (2013). Responsible Consumption Behaviour: A Framework for the Acquisition, Use and Disposal of Computers. Proceedings of PACIS 2013 conference (Doctoral Colloquium Section), paper 278, 18-22 June, Jeju Island, Korea. (C2 Non-refereed) Available at: http://www.pacis-net.org/file/2013/PACIS2013-278.pdf (Ranked as A by ERA2010 Conference Listing)
*Muhayiddin, M.N., Elsadiq, M.A. and Yeow, P.H.P. (2010). A technology acceptance study of an electronic dinar payment system. Proceedings of the 2nd International Conference on Arab-Malaysian Islamic Global Business & Entrepreneurship (AMGBE) to be held in Jordan/Syria from 20-24 March 2010. (Paper No. 20)
*Yeow, P.H.P. and Loo, W.H. (2009) Factors affecting the User Acceptance of Malaysia’s E-government National Identity Card (MyKad). Proceedings of 2009 Korean Association for Public Administration (KAPA)/ Asian Public Administration Forum (APAF) Annual Meeting, 22-24th October, 2009, University of Incheon Songdo Campus, Incheon, Korea, pp. 1-28 (Session 5). Available at: http://www.kapa21.or.kr/data/data_download.php?did=3999 (Invited Speaker)
*Loo, W.H. and Yeow, P.H.P. (2009) Acceptability of Malaysia’s E-government National Identity Card (MyKad): Influence of different age groups. Proceedings of 2009 Korean Association for Public Administration (KAPA)/ Asian Public Administration Forum (APAF) Annual Meeting, 22-24th October, 2009, University of Incheon Songdo Campus, Incheon, Korea, pp. 29-58 (Session 5). Available at: http://www.kapa21.or.kr/data/data_download.php?did=4000`
*Loo, H.S. and Yeow, P.H.P. (2008). Ergonomic improvements in the brazing of air handler coil assembly (Abstract). Proceedings of the 9th South East Asia Ergonomics Society (SEAES 2008) conference, 21 – 24th October, 2008, Bangkok, Thailand.
*Zakerian, S.A., R.N.Sen, & Yeow, P.H.P. (2007). Assessment of psychosocial work factors and musculoskeletal disorders experienced by computer users in a public university in Malaysia (poster). Proceedings of the 12th International Conference on Human-Computer Interaction, 22-27 July, 2007, Beijing, China. ISBN 978-3-540-7373-8.
*Zakerian, S.A. and Yeow, P.H.P (2007). The prevelance of computer-related musculoskeletal complaints of clerks in a public university in Malaysia. Proceedings of the 10th Conference and Exhibition for Occupational Safety and Health (COSH 2007), 22-27th August, 2007, Genting Highland Convention Centre, Pahang, Malaysia.

Local Grants

Title Consumer sentiment analysis of sustainable palm oil (SPO)
Investigators Paul Yeow (Project Leader), Vimala Kunchamboo
Funding (Start & End Year) March 2019
Funding Body/Organisation Monash-Industry Palm Oil Research Platform (MIPO) Industry Linkage Support Scheme.
Title Experimental Investigation Of Economic And Neural Dynamics During Communication And Cooperation For Managing Public Goods (FRGS/1/2018/SS05/MUSM/02/2)
Investigators Ashutosh Sarker (Project Leader), Paul Yeow (Project Member)
Funding (Start & End Year) November 2018- Oct 2020
Funding Body/Organisation Fundamental Research Grant Scheme (FRGS), Ministry of Higher Education, Malaysia
Title Adopting Responsible Computer Consumption. (FRGS/1/2016/SS01/MUSM/02/1)
Investigators Dr. Paul Yeow (Project Leader)
Funding (Start & End Year) August 2016 - July 2019
Funding Body/Organisation Fundamental Research Grant Scheme (FRGS), Ministry of Higher Education, Malaysia
Title Sustainability and legitimacy: University Perspective SG-12-14
Investigators Dr. Paul Yeow (Project Leader)
Funding (Start & End Year) 25 Nov 2014 – 31 Dec 2015
Funding Body/Organisation Social & Economic Transformation in Asia (SETA), Monash University
Title The role of IT auditing in impacting IT internal controls
Investigators Dr. Paul Yeow
Funding (Start & End Year) Jan 2014 - Dec 2015
Funding Body/Organisation Fundamental Research Grant Scheme (FRGS), Ministry of Higher Education, Malaysia
Title The role of IT auditing in impacting IT internal controls.. (FRGS/2/2013/SS05/MUSM/02/4)
Investigators Siew Eu-Gene (Project Leader), Paul Yeow, Tan Choon Ling, Nicholas Grigoriou
Funding (Start & End Year) Jan 2014- Dec 2015
Funding Body/Organisation Fundamental Research Grant Scheme (FRGS), Ministry of Higher Education, Malaysia
Funding Amount RM45,100
Title Building and validating a Model for Responsible Consumption Behaviour (Green IT). FRGS/1/2012/SS05/MUSM/02/2
Investigators Dr. Paul Yeow (Project Leader)
Funding (Start & End Year) May 2012 - April 2014
Funding Body/Organisation Fundamental Research Grant Scheme (FRGS), Ministry of Higher Education, Malaysia
Funding Amount RM50,000
Title Building and validating a Model for Responsible Consumption Behaviour (Green IT). FR-2-12
Investigators Paul Yeow (Project Leader), Uchenna C. Eze
Funding (Start & End Year) May 2012 - April 2014
Funding Body/Organisation Fundamental Research Grant Scheme (FRGS), Ministry of Higher Education, Malaysia
Funding Amount RM25,000
Title To improve the quality of presentation for MKW3841
Investigators Paul Yeow
Funding (Start & End Year) 2011
Funding Body/Organisation Education Strength, School of Business
Funding Amount RM2,000
Title Modelling Consumption Behavior Among Residents in Malaysia
Investigators Dr. Paul Yeow
Funding (Start & End Year) July 2011 – Jun 2012
Funding Body/Organisation Monash University’s Seeding Grant
Funding Amount RM20,000
Title Ergonomic Improvements in Air Handler Manufacturing for Air Conditioning Applications
Investigators H.S. Loo (Project Leader –UiTM), Paul Yeow
Funding (Start & End Year) March 2010 - February 2012
Funding Body/Organisation March 2010-February 2012, Ministry of Science, Technology and Innovation Project No. 06-01-01-SF0294
Funding Amount RM162,000
Title Poverty reduction through bridging digital divide with the establishment of a self-sustainable, practical, and replicable telecentre and training centre (TTC) for rural people: A pilot project
Investigators Dr. Paul Yeow (Project Leader)
Funding (Start & End Year) April 30, 2009 - October 30, 2009
Funding Body/Organisation Centre for Poverty and Developmental Studies (CPDS) - Universiti Malaysia (Under FRGS fund)
Funding Amount RM46,000  
Title The applicability of Information Technology Governance among Malaysian companies
Investigators K.S. Tan (Project Leader –MMU), Paul Yeow, Uchenna C. Eze
Funding (Start & End Year) January 2009- June 2010
Funding Body/Organisation e-Science Fund, Ministry of Science, Technology and Innovation Project No. 01-02-01-SF0125
Funding Amount RM122,995        
Title Ergonomics interventions in the manufacturing of air handlers for air conditioning plants
Investigators Dr. Paul Yeow
Funding (Start & End Year) September 15, 2007 to September 14, 2009
Funding Body/Organisation FRGS fund by the Institute of Research, Development and Commercialization
Funding Amount RM54,500
Title User acceptance and usability study of Malaysia’s Multi-purpose Smart Identity Card (Mykad)
Investigators Dr. Paul Yeow (Project Leader)
Funding (Start & End Year) September 1, 2005 to July 31, 2007
Funding Body/Organisation IRPA (now known as e-Science Fund) Ministry of Science, Technology and Innovation (MOSTI)
Funding Amount RM40,410

Completed Supervision

Student Kay Ann Stephanie, Cheah
Program of study Exploring Malaysians' Responsible Consumption Behaviour on Hoursehold Goods using Repertory Grid (BBusCom Honours)
Awards Winner of two awards in Monash University Malaysia Doctoral Colloquium, 28-30/9/2013, Melaka.
1) Best research poster award
2) Best research degrees pathway presentation.
Student Khairina, Rosli
Program of study Investigating the Technological, Organizational and Environmental Influence on the Adoption of Audit Firms; (PhD).
Student Wee Hong, Loo
Program of study A Comparative Study Between Malaysia and the US on User Acceptance Smart Idendity Card; (PhD)
Student Stephanie Cheah Kee Ann
Program of study Sustainability From A Network Legitimacy Perspective: The Case Of Malaysia's Solar Photovoltaic Industry (PhD)

Local Award

Award Name Pro Vice Chancellor Award of Excellence (Research)
Awarding Body Monash University Sunway campus
Year of award Sem 1, 2011
Project Title Gold Dinar and Business Cycle Studies
Award Name Pro Vice Chancellor Award of Excellence (Teaching)
Awarding Body Monash University Sunway campus
Year of award Sem 2, 2009
Project Title An activity-based approach in teaching Economics
Award Name Pro Vice Chancellor Award of Excellence (Teaching)
Awarding Body Monash University Sunway campus
Year of award Sem 1, 2009
Project Title Classroom Management
Award Name Best Paper at FEP Seminar
Awarding Body University Putra Malaysia
Year of award 2007
Project Title Managing Knowledge in the Borderless World
Award Name Bronze Medal at the Exhibition of Invention, Research & Innovation UPM
Awarding Body University Putra Malaysia
Year of award 2006
Project Title Decomposing the Malaysian Aggregate Shocks Using the Bayesian State-Space Based Approach
Award Name Bronze Medal at the Exhibition of Invention, Research & Innovation UPM
Awarding Body University Putra Malaysia
Year of award 2005
Project Title Optimum Currency Areas in East Asia: A Bayesian State-Spaced Based Approach

Local Presentation

* Presented in International Conference of Sustainable Development: What Have We Learnt After 30 Years? 29 September 2014, Monash University Malaysia. SETA strength. Published abstract entitled: Yeow, P.H.P., Loo, W.H. and Eze, U.C. (2014). Modelling Responsible Use of Computer (RUC) Behaviour for a Sustainable Future. Proceedings of International Conference of Sustainable Development.
* Attended and presented in Marketing Writing Retreat, Ipoh, 1-3 October 2014.
* Chair of Seeding Fund Evaluation: November – December 2014. Gave comments and evaluated 8 seed grant applications. Led the team in this exercise.
* Presented in School of Business ECR Seminar entitled “Tips on Applying for External Grants” on Friday, 12 July 2013 at 3-4PM in Meeting Room 2, Building 6, Level 5 (6-5-36).
* Presented a seminar entitled “Internet Marketing Strategic Planning Process” in Acer’s Asia Pacific Conference, May 31- June 1, 2012, Sunway Resort Hotel, Bandar Sunway, Selangor. The audience: Acer’s Asia Pacific IT/IS managers and CIO.
* Presented in School of Business Research Seminar Series a paper entitled “Organization Consumer Acceptance of Malaysia Identity Card (MyKad) Fingerprint Recognition System” on Wednesday, 11 January 2012 at 12pm in Meeting Room 2, Building 6, Level 5 (6-5-36).
* Guest Speaker for MUSC MBIS lecture for “E-Business” unit on 30 August 2012. Two topics presented, i.e. “E-Business Research” and “Organizations Consumer Acceptance of Malaysia Identity Card (MyKad) Fingerprint Recognition System”.
* Session Chair and in the Panel of Judges for Presentation 4 (Dec. 2, 2011) in Doctorial Consortium 2011, Monash University Sunway Campus, School of Business, Dec. 1-3, 2011, Hotel Renaissance, Melaka.
* Conference Advisory Commitee in the 16th IBIMA Conference Kuala Lumpur, Malaysia 29- 30 June 2011, refer to http://www.ibima.org/MY2011/committee.html
* Technical committee in ASIA PACIFIC SYMPOSIUM ON ADVANCEMENTS IN ERGONOMICS AND SAFETY (ErgoSym 2011), 5-6 December, 2011, Kangar, Perlis.
* Dr. Paul Yeow served in the Conference Advisory Commitee in the 14th IBIMA Conference Istanbul, Turkey 23- 24 June 2010, refer to http://www.ibima.org/TR2010/committee.html
* Dr. Paul served in the international scientific committee the 1st South East Asian Network of Ergonomics Societies Conference, December 14-17, Cebu City, Philippines., refer to http://www.seanes2010.com/content/organizing-committee

International Presentation

* 16 Dec 2013, 1.30-2.30PM: “Overview of my research and ergonomics journal impact”, Research Seminars, Royal Institute of Technology (KTH), Sweden.
* 10 February 2014, 1-2.30 PM: “Seven tips to publish in top-tier journals (Part 1)”, Royal Institute of Technology (KTH), Sweden
* 12 May 2014, 1-2PM: “Ergonomics improvement in a harsh environment using an audio feedback system”, Royal Institute of Technology (KTH), Sweden.
* 12 May 2014, 2-3PM “IT-assisted equipment safety checks system to improve compliance: A case study at a distribution center”, Royal Institute of Technology (KTH), Sweden.
* 26 May 2014, 09.15-10.00 AM: “TQM/ISO9000 and Ergonomics practice in Malaysian industry”, Royal Institute of Technology (KTH), Sweden.
* 21 May 2014, 2-2.45PM: “Ergonomics improvement in a harsh environment using an audio feedback system”, Research Seminars, Linkoping University,Sweden
* 21 May 2014, 2.45-3.30PM: “IT-assisted equipment safety checks system to improve compliance: A case study at a distribution center”, Research Seminars, Linkoping University,Sweden
* 21 May 2014, 3.30-4.00PM: “TQM/ISO9000 and Ergonomics practice in Malaysian industry”, Research Seminars, Linkoping University,Sweden
* 10 June 2014, 11 – 12PM: “Ergonomics issues in national identity card for homeland security”, Research Seminars, Linkoping University,Sweden
* 10 June 2014, 12 – 2PM: “Seven tips to publish in top-tier journals”, Research Seminars, Linkoping University,Sweden
* 28 April 2014, 2-3PM: “Ergonomics Improvement in the Brazing of Air Handler Coil (AHC) Assembly”, Research Seminar, IVT Incorporate, Sweden
* 29 April 2014, 2-4PM: “Seven tips to publish in top-tier journals”, Research Seminar, Jonkoping University
* Submitted a special issue proposal to an A* journal , i.e. Applied Ergonomics (as a guest editor). The proposal was accepted after several revisions. The issue is entitled “Human Factors for a Sustainable Future” (Appendix D) and will be published in 2015. I am targeting two articles.
* Evaluated a PhD thesis from Curtin University, Australia entitled “Toward a Comprehensive Conceptualization of the Digital Divide and its Impact on e-Government System Success: Evidence from Local Governments in Indonesia”.
* Book reviewer of “Managing Innovation Adoption”, Gower Publishing.
*Reviewed five journal articles:
i.Paper 1: “Green Marketing, Green issues, Attitudes, Behavioural Sciences, Action Research”, Marketing Intelligence and Planning. (A journal)
ii.Paper 2: “Objective classification of performance in the use of a piercing saw in jewellery making”, Applied Ergonomics (A* journal)
iii.Paper 3: "Evaluation of grip spans for pliers design in a maximum gripping task", Applied Ergonomics (A* journal)
iv.Paper 4: “Variability in Fit Test Result and the Fraction of Noise Exposure Dose of Coal Miners due to Failure to Wear Earplugs”, Safety Science Monitor. v.Paper 5: “Entrepreneur’s Intention to Use IT Innovation: Employing Entrepreneurial Potential Model in Technology Acceptance Context”, Asian Journal of Business and Accounting.
*Reviewed three articles in Organization Design and Management (ODAM) 2014 conference:
i.Paper 1: “Holistic Sustainable Development: Floor-Laying Workers’ Case”
ii.Paper 2: “Synergies between ergoecology and green ergonomics: a contribution towards a sustainability agenda for HFE”
iii.Paper 3: “Theoretical definitions and models of sustainable development that apply to human factors and ergonomics”