Researchers at the School of Business will address contemporary challenges of the 21st century by finding innovative solutions that promote sustainable economic, social and environmental development.
- Exploring and identifying thematic ideas for collaborative research relating to Sustainability and the SDGs
- Supporting early and mid career scholars through research development workshops
- Engaging with PRME Working Groups for the collective development of papers and publication.
Overview of Publications
The School of Business leads with a strong track record in high-quality research addressing regional and global challenges aligned with the SDGs.
Internal & external grants
The School of Business constantly engages and collaborates within itself as well as with various institutions to address the enigmas of the 21st century with SDG focused solutions.
Title: Waste not, want not: An exploratory study on food sharing in Malaysia
Researcher: Dr Vimala Kuchamboo
Summary: This exploratory study focused on the challenges and opportunities, factors and situations within the dominant social paradigm that may contribute to the successful implementation of food sharing initiatives in Malaysia. (show logo SDG 12, Responsible Consumption)
Title: App-Based Rainfall Analyser to Improve Flood Warning Systems
Researcher: Dr Ewilly Liew Jie Ying
Summary: Rainfall is perhaps the most important climate data for any water-related studies including water resources management and flood forecasting. The common techniques for rainfall estimation are not able to address the spatial variability of the rainfall. This study aims to develop an AI-based acoustic rainfall analysis technique to estimate rainfall data based on acoustic features of the rainfall recorded audio. And the digital connectivity (e.g. smartphones, internet, etc.) in modern societies provides an opportunity for data acquisition using community-based inputs through volunteers. The outcomes of this behavioural study will be used to develop plans and ideas for the future commercialization of the product.
Title: Towards a stronger society in Malaysia: Issues and challenges for female microentrepreneurs in the informal economy
Researchers: Dr. Buriata Tofinga and Dr Vickie Little
Summary: Female microentrepreneurs (FEPs) are crucial to developing economies, however, many face socio-cultural and psychological challenges, in addition to those presented by running a business. FEPs tend to have limited capital and skills, and must also discharge family responsibilities. Our researchers investigated the daily operational challenges faced by FEPs, the long-term strategic problems for Malaysian FEPs and interventions needed to address those problems.
Title: Challenges and Strategies of Combining Work and Home during COVID-19 Pandemic: Experiences of Dual-Earner Parents with School-age Children
Researcher: Dr Au Wee Chan
Summary: The school also prides itself in establishing relationships with external parties to further increase the exposure of the SDG’s. Our recent collaboration with the University of Idaho led by Dr. Au Wee Chan, explored the challenges and strategies of combining work and home life during COVID-19 pandemic primary focusing on the experiences of dual-earner parents with school-age children.
Title: Overcoming cognitive frailty among older adults through mobility solutions for seamless and sustainable aging
Researcher: Professor Teh Pei Lee
Summary: Between 2019-2021, the School of Business has established a five-year research collaboration with Universiti Malaya, Universiti Kebangsaan Malaysia, Universiti Putra Malaysia, Universiti Teknologi MARA, Monash University Australia and Swinburne University of Technology Sarawak Campus. This Transforming Cognitive Frailty into Later-life Self-Sufficiency (AGELESS) longitudinal project is funded by the Ministry of Higher Education. This collaboration has generated public awareness on the grand challenge issues on ageing, resulting in high-quality research publications, local and international media mentions, the establishment of the Malaysian Ageing Research Network (MARN), a series of AGELESS Symposium to engage the academia, industry, government and NGOs, locally and internationally, to speak about cognitive frailty and gerontechnology, shape policy-making, foster community-university partnerships and share best practices with others.
Title: Rural women empowerment through entrepreneurship
Researcher: Associate Professor Grace Lee Hooi Yean, Dr Au Wee Chan and Dr Sharon Koh Geok May
Funding agency: Ministry of Higher Education
Summary:In a nationwide survey covering 1,300 respondents from rural communities, our researchers found that 60% of the women interviewed stated "not enough capital" as a major obstacle, and 40% cited “lack of entrepreneurial skills'' as another factor. Digital technology adoption rate among women microentrepreneurs in Malaysia is still low, especially in rural communities. The research team has collaborated with a local government agency, Amanah Ikthiar Malaysia (AIM) to develop an entrepreneurship training program tailored for rural communities. And will measure the program's effectiveness, as the findings will have important implications for entrepreneurship research, microfinance providers, and policymakers working towards improving access for women entrepreneurs and better address gender-specific entrepreneurship needs.
Infrastructure & platforms
The School of Business provides world-class infrastructure and university wide-platforms that promote opportunities for multidisciplinary research in line with SDG’s. Below are the key infrastructures that have significantly contributed to our research efforts;
Gerontechnology Lab which is dedicated to translating research into new products and services for the aging community as well as shaping a more inclusive public policy for geriatric healthcare.
SDG focus: SDG 3 & SDG 10
Neurobusiness Behavioural Lab is another revolutionary facility that applies neuroscientific and behavioural research to our most important business questions.Our researchers focus on applying high-level neuroscientific and behavioural research methods to social, economic and business topics including consumer behaviour, human emotions, and behavioural economics.
SDG focus: SDG 8