Summer Workshop with Prem Anand

20 December 2019

How to become an influencer

Prem Anand, former General Manager at Astro Radio with over 15 years in the field of media and advertising, explores the alluring world of social media influencers in this one day workshop. You’ll learn what it takes to be an influencer, how to create original content and why it’s important to understand the mechanics behind social media marketing.

This workshop is organised by the Malaysia Immersion Hub in collaboration with MUSA (SASS). Join us if you’d like to learn how to become an influencer (obviously) but also if you’re just curious about digital marketing in the media industry today!

This workshop is open to the public with reserved places for students of Monash University.

A preliminary programme can be found below.

FREE with a RM15 refundable deposit for Monash students*
RM15 for non-Monash participants

*deposits will be refunded upon registration at the start of the workshop

Sign me up!


Prem Anand is an accomplished digital leader, storyteller, marketer and technology enabler with over 15 years experience in the media, advertising, and technology industry having worked at Malaysiakini, Star Radio Group and Astro. He has a proven track record of success in managing digital transformation, driving revenues, strategic market positioning and launching successful digital products and services including launching GoXuan, Zayan, SYOK and Blaze Digital.

Prem Anand has recently moved from his role as General Manager, Digital at Astro Radio to launch X Digital, a media and content incubator providing content strategy, creation, amplification and consultancy for brands and media owners to speak to their audience while growing their digital footprint.

Preliminary Programme

11:00amUnderstanding the Influencer Industry
Prem shares his observations of the industry in Malaysia and globally as well as some advice on how to succeed in this field. Get acquainted with strategies in personal brand-building, social media marketing and monetisation.
12:00pmLunch (catered)
01:30pmContent Creation for Dummies
Anyone can set up a social media account, but then what? How do you create content that engages your audience and stands out from a sea of viral videos and clickbait?
02:00pmHands-on Video and Social Content Creator
Put your new knowledge to the test! Practice creating original content and get on-the-spot guidance from an expert. 
03:30pmWrap up!