Dr Rizwanah Souket Ali



Lecturer in Public Relations
School of Arts and Social Sciences

Rizwanah.SouketAli@monash.edu
+603 5514 6342
Room 2-6-31
https://orcid.org/

Dr Rizwanah Souket is Lecturer and Course Coordinator for the Minor in Public Relations in Monash University Malaysia. Her passion for teaching stems from almost two decades of teaching public relations and communication related subjects in various private and public universities in Malaysia.

Dr Rizwanah’s doctoral research traces the public relations lineage in Malaysia and hopes to provide a concrete documented history of Malaysian public relations. She is now working on turning her dissertation into a book manuscript. Her other research strength includes the study of media effects. She has co-written several articles on media effects and is currently focused on writing a monograph completing a study on media effects and voter behaviour. Her more recent research investigates the role of women in Malaysian public relations.

Dr Rizwanah is also an active member of the Malaysian Institute of Public Relations (IPRM) and of the Public Relations & Communications Association (PRCA) Southeast Asia. She has recently been appointed to be on the judging panel for the  PRCA SEA Awards 2020.


Qualifications

PhD (Public Relations), International Islamic University Malaysia (IIUM)


Professional Affiliations:

  • Public Relations & Communications Association (PRCA) Southeast Asia, Member
  • Institute of Public Relations Malaysia (IPRM), Member
  • Qualitative Research Association of Malaysia (QRAM), Member

Research Interests

Dr Rizwanah’s primary research interests are in public relations (PR) and history. Her PhD research traces the history of the information offices in British Malaya and explores its evolution as a precursor to the PR sector in Malaysia. The research focuses on reconstructing and providing a clear, historical picture of the PR lineage in Malaysia. Recently she is working on the PR pioneers in the country.

She is also interested in the field of political communication, media effects and voter behaviour. Currently, she is part of a longitudinal study that focuses on studying the impact of political communication materials on voter behaviour in the Malaysian General Elections.

Dr Rizwanah is presently conducting research on the role of women in Malaysian public relations. Her study analyses the participation of women in public relations education, employment opportunities for women as PR practitioners and gaps that plague women’s participation in public relations decision-making.


Education  

Dr Rizwanah Souket has nearly two decades of teaching in various public and private universities in Malaysia. She has taught several subjects in Public Relations (PR principles, PR Campaign, PR Writing, PR Theory, Publicity & Media, Corporate Communications, Media Relations) and in Communication and Media Studies (Communication Theory, Copywriting, Advertising, Corporate Social Responsibility, Media Writing and Seminar Current Issues & Developments in Mass Media).

In Monash University Malaysia, she teaches and coordinates the Public Relations Minor program.

Mimi Fitriana, Rizwanah Souket, Lian Jia Yie. (2019). Positive Orientation Effect on Aversive Peer Experience Relationship of Cyber Aggression and Cyber Victimization (Best Paper for Academic Category). The 6th International Search Conference 2019 Proceedings, 27 - 28 June 2019, pp. 1-23. ISBN: 978-967-0173-65-8, Taylor’s University Lakeside Campus Kuala Lumpur, Malaysia

Syed Abdullah Idid & Rizwanah Souket (2019) Barisan Nasional's GE14 campaign materials: a reversed third-person effect. SEARCH Journal of Media and Communication Research, 11 (2). pp. 1-19. ISSN 2229-872X E-ISSN 2672-7080

Syed Arabi Idid, Ismail Sheikh Yusuf Ahmed Dhaha & Rizwanah Souket (2017). Examining political efficacy among Malaysian voters: The role of traditional and new media. Journal of Asian Pacific Communication, 27 (1). pp. 43-64. ISSN 0957-6851

Syed Arabi Idid & Rizwanah Souket (2017). Perceived Influence of opposition Political Campaign Materials on Voters. International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16), September 18-20, 2016, Kuala Lumpur, Malaysia. Published online: 02 February 2017. DOI: https://doi.org/10.1051/shsconf/20173300038. SHS Web Conf. Volume 33, 2017.

Idid Syed Arabi, Souket Rizwanah (2014) Effects of Political Campaign Materials on Party and Non-Party Voting Supporters. Asian Journal for Public Opinion Research, v.1, no.4, pp.307-344, August 2014.

Adawiah, R., Ying, T. Y., Najiha, A., R., Souket., 2019: Adoption for Self-care Intention among Cardiovascular Disease (CVD) Patients at Tertiary Hospital- University of Malaya Medical Centre (UMMC), UCSI University Pioneer Scientist (PSIF) Grant, UCSI University, RM 22,360

Areas of Research & Supervision

Public Relations, History , Historiography, Voter Behaviour, Political Communication

Awards

  • Best Paper for Academic Category (2019). The 6th International Search Conference 2019, 27 - 28 June 2019, pp. 1-23. ISBN: 978-967-0173-65-8, Taylor’s University Lakeside Campus Kuala Lumpur, Malaysia
  • Best Paper Award (2013). 2013 ANPOR Annual Conference, November 21-23, 2013, Asian Network for Public Opinion Research, Seoul, South Korea.