Dr Young-Nam Seo



Lecturer in Communication and Media Studies
School of Arts and Social Sciences

Seo.YoungNam@monash.edu
+603 5514 6000
Room 2-6-28
https://orcid.org/

Dr. Young-Nam Seo is a media scholar whose research interests lie mainly in Human-Computer Interaction (HCI) and online communication practices. He earned his Ph.D. degree in Communication from Kyung-Hee University, South Korea, in 2012. Prior to Monash Malaysia, he worked for the Center of Human-centered Interaction for Coexistence (CHIC), a research organization funded by the Korean government, as a postdoctoral researcher, and for the Wee Kim Wee School of Communication & Information, Nanyang Technological University, Singapore, as a research fellow.

He won the Top Faculty Paper Award from the International Communication Association-Korean American Communication Association (ICA-KACA) in 2018, the Top Paper Award (Minister Prize)  from the Korean Ministry of Health and Welfare in 2013, and was elected as a Distinguished Rising Scholar from Korean Association for Broadcasting & Telecommunication Studies in 2013. He has also vast experience of participating in various government/industry-funded research projects both in Singapore and Korea.

Dr, Seo specializes in quantitative research and physiological measurement such as Galvanic Skin Response (GSR), ElectroEncephaloGram (EEG), and eye-tracking. He is an expert of statistical analysis and experiment research design as well and has conducted many laboratory experiments and survey studies on digital media UX (User Experience) in many different settings. He is a member of the ICA, KACA, and Korean Society for Journalism & Communication Studies (KSJCS). Currently, he is hugely interested in research topics like online political “sanctuaries,” eSports, digital marketing, and user interaction with human-like non-human agents.


Qualifications

Ph.D. in Communication (Kyung-Hee University, Seoul, South Korea)

M.A in Communication (Kyung-Hee University, Seoul, South Korea)

B.A. in Communication (Kyung-Hee University, Seoul, South Korea)

Research Interests

Dr. Seo’s research interests are spread across various fields but he is currently interested especially in eSports marketing, toxic gaming culture, and technology users’ reactions to an Artificial Intelligence (AI) agent.


Education  

Before moving to Singapore, Dr. Seo taught many different courses at various schools in Korea. Those courses include: Research Methodology, New Media, Communication Theories, Basic Statistics, etc. At Nanyang Technological University, Singapore, he tutored several Ph.D. students.

Peer-Reviewed Journal Articles

1. Seo, Y. N., Jung, Y., Sng, J., & Park, J. (2019). Rational or Irrational Decision? Examination on Gamers’ Intention to Purchase Probability-Type Items. Interacting with Computers. https://doi.org/10.1093/iwc/iwz039 (online version).

2. Seo, Y., Kim, M., Lee, D., & Jung, Y. (2018). Attention to eSports advertisement: Effects of ad animation and in-game dynamics on viewers’ visual attention. Behaviour & Information Technology, 37(12), 1194-1202. https://doi.org/10.1080/0144929X.2018.1488993.

3. Seo, Y., Kim, M., Jung, Y., & Lee, D. (2017). Avatar face recognition and self-presence. Computers in Human Behavior, 69, 120-127. https://doi.org/10.1016/j.chb.2016.12.020.

4. Ahn, D., Seo, Y., Kim, M., Kwon, J. H., Jung, Y., Ahn, J., & Lee, D. (2014). The effects of actual human size display and stereoscopic presentation on users’ sense of being together with and of psychological immersion in a virtual character. Cyberpsychology, Behavior, & Social Networking, 17(7), 483-487. https://doi.org/10.1089/cyber.2013.0455.

Book Chapter

1. Lee, D., & Seo, Y. (2018). Digital Media Theory. In Korean Association of Advertising and Public Relations (Eds.), Communication Theories in Advertising and Public Relations (pp. 168-192). ISBN 9788946071179 (in Korean).

Peer-Reviewed Conference Papers

1. Jung, Y., Seo, Y., Sng, J., & Park, J. (2020). Factors for the Purchase of In-game Probability-Type Items. Paper accepted at the 70th Annual Conference of International Communication Association, Gold Coast, Australia.

2. Seo, Y., Kim, M., & Jung, Y. (2019). Stars at giveaway prices? Effects of celebrity, lookalike, and avatar endorsers in advertising. Paper accepted at the 69th Annual Conference of International Communication Association, Washington D.C., USA.

3. Chung, M., Seo, Y., & Jung, Y. (2019). Agenda melding in social TV: The effects of user comments amount on perceived issue importance. Paper accepted at the 69th Annual Conference of International Communication Association, Washington D.C., USA.

4. Seo, Y., Kim, M., Lee, D., & Jung, Y. (2018). Attention to eSports advertisement. Paper presented at the 68th Annual Conference of International Communication Association, Prague, Czech Republic.

5. Seo, Y., Sng, J., Kim, M., Lee, D., & Jung, Y. (2018). Virtual advertisements in eSports. Paper presented at the 68th Annual Conference of International Communication Association, Prague, Czech Republic.

6. Seo, Y., Jung, M., & Jung, Y. (2018). Third-person perception in interactive social TV: Effects of comment civility and interface types on message perception. Paper presented at the 68th Annual Conference of International Communication Association, Prague, Czech Republic.

7. Seo, Y., Jung, Y., Lee, D., & Kim, M. (2016). Avatar face recognition and self-presence. Paper presented at the 66th Annual Conference of International Communication Association, Fukuoka, Japan.

8. Lee, D., Seo, Y., Kim, M., Seo, H., & Park, J. (2016). The effects of intuition-based real hand controller interface on users’ virtual experiences in a virtual Jenga game. Paper presented at the 66th Annual Conference of International Communication Association, Fukuoka, Japan.

9. Lee, D., Seo, Y., Kim, M., Kil, W., & Choi, Y. (2016). The effects of thermal feedback on users’ virtual experiences in a virtual tour of the Solar System. Paper presented at the 66th Annual Conference of International Communication Association, Fukuoka, Japan.

10. Lee, D., Lee, J., Seo, Y., Kim, M., Kil, W., Kang, S., & Seo, H. (2016). The effect of avatars’ transformed facial similarity on users’ sense of copresence. Paper presented at the 66th Annual Conference of International Communication Association, Fukuoka, Japan.

11. Jung, Y., Park, T., Kim, J., Wong, A., & Seo, Y. (2016). Computer agent’s advice: Effects of embodiment and labelling on people’s responses to the agent’s advice. Paper presented at the 66th Annual Conference of International Communication Association, Fukuoka, Japan.

No content

Areas of Research & Supervision

Communication studies using a quantitative method and HCI studies

AWARDS

2018

Top Faculty Paper - Attention to eSports advertisement: Effects of ad animation and in-game dynamics on viewers’ visual attention

International Communication Association - Korean American Communication Association, Prague, Czech Republic

2013

Minister Prize: Top Paper - Disabled news: A news content analysis utilizing framing theory and K-LIWC

Ministry of Health and Welfare, Seoul, South Korea

2013

Distinguished Rising Scholar

Korean Association for Broadcasting & Telecommunication Studies

2012

The 2nd Prize: Election Lecture Contest

Korean National Election Commission, South Korea

2007

The Best Innovative Speaker - Peeking the future Olympic: A social network analysis of the WCG and its sponsorship

Asia Communication & Media Forum, Beijing, China