Fundamentals of Market Research

DATE: Tuesday, 26 April 2022.

TIME: 12pm-1pm, Malaysia Time

In today’s competitive world where new brands are being launched every day, consumers have more choices and demand more for their buck. Consumer behaviour changes so frequently that the “trust your gut” method no longer guarantees positive business outcomes. Marketers are becoming increasingly reliant on consumer data to make marketing decisions. But what does effective market research entail? Join us to learn the fundamentals. Who should attend? Students and lecturers within the social sciences faculty, and anyone who is interested in learning more about conducting effective marketing research.

Henry Wee is the Head of Sales at Henry has had the privilege of working with companies ranging from Fortune 500s such as Coca-Cola and Pepsi, to local giants such as Maxis and TNB, to rising champions such as Carsome and Socar, where he guides them on conducting market research that will help them achieve their business goals.

Ellana Selvaraj, a Senior Researcher at, has a knack for turning consumer data into actual insights that allow companies to produce better brand strategies, product design that their target consumers would purchase, and promotional campaigns that brought in the intended results. is an AI-powered consumer research platform provider that is founded by Malaysians and is at the forefront of innovating the market research space. In its mission to make consumer insights accessible to everyone, builds tools that empower individuals and marketers, that deliver insights instead of just data, and delivers results at speeds that keep up with the change in consumer behaviour.

REGISTRATION: Please register by 22nd April 2022 using this Link. A confirmation email will be sent, along with email reminders leading up to the webinar.

Organised by Graduate Research Students from Monash University Malaysia’s School of Arts and Social Sciences (SASS). For further enquiries please email:;