MR. D.I.Y. Digitalisation Case Analysis and Infographic

School of Business

About this use case

Students analyse the MR. D.I.Y. case study and write a report identifying key digitalisation challenges and proposing strategic solutions. They also create an A3 infographic showing how the company’s website and social media channels contribute to its marketing efforts.

Learning outcomes:

List core principles of management information systems and critically discuss their implications for improving the competitive position of businesses.
Apply principles of management thought and practice in a simulated, competitive business environment.
Develop critical-thinking, long-term business decision-making and teamwork skills from a senior manager’s perspective.

To assess students’ understanding of digitalisation as a competitive business tool, their ability to analyse digitalisation issues within a case study, and their critical thinking about business internationalisation.
1. Guide students in using generative AI for brainstorming, researching company background and identifying relevant news sources.
2. Demonstrate appropriate and inappropriate uses of generative AI for the assessment.
3. Give students opportunities to critique and refine AI-generated suggestions.
4. Reinforce that AI-generated information must be validated.
5. Clarify that all analysis and final assessment outputs must be the students’ own work.
- Stronger understanding of digitalisation as a source of competitive advantage.
- Improved ability to identify and analyse digitalisation challenges.
- Development of strategic recommendations based on case evidence.
- Improved critical evaluation and validation of AI-generated information.
- Greater ability to communicate a digital marketing strategy through a concise visual infographic.

Try it out

This use case requires an easy level of effort to implement.

- Provide students with a business case study that requires them to identify digitalisation challenges and propose strategic solutions.
- Ask students to communicate their analysis through a written report and a complementary visual artefact.
- Introduce generative AI during a tutorial as a brainstorming and idea-search tool, and clearly explain the boundaries for its use.
- Make the permitted uses of generative AI explicit.
- Emphasise that AI should only support early-stage brainstorming and information discovery, not produce answers, analysis or final assessment materials.
- Require students to critique and validate AI-generated suggestions and complete all substantive analysis and outputs independently.
Indirect observation
Participants submit drafts, notes, or reflections that show the evolution of their thinking, helping verify the originality and authorship of the work.

Supporting resources

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Sidebar

Unit: MGW3381	Condition: Individual
Class size: 80	Typology: Written
AI approach: Using and applying AI tools effectively	AI statement: Guided use
Visibility of Learning: Indirect observation

About the educator

Validated by

Sri Bala Murugan, Education Designer, Education Excellence