Marketing
About Us
In our borderless world today, consumer choices and stakeholder decisions are closely intertwined with the evolving business landscape. At Monash Business, the Department of Marketing’s study programs lay strong foundations fortified by relevant coursework and industry engagement, ensuring that you’re equipped to succeed.
The department’s faculty and students seek to ask the right questions and find creative solutions to today’s business challenges. Our Strategic Marketing and Digital Marketing majors have been curated for the marketer of today, preparing you to effectively transition into the workplace.
Building upon Monash University’s established reputation in education and research, we also focus on effecting real, transformative change through progressive academic research. Our faculty members specialise in a range of different research methodologies, allowing us to approach large projects holistically and from a variety of angles.
Our department aspires to produce high-calibre graduates confident in utilising marketing tools and knowledge to advance business for the good of society. We invite you to embark on a journey of lifelong learning with us.
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As marketers, we stand in a unique place by harnessing creativity and innovation with research and data to problem-solve and create impact. Our department therefore emphasises on equipping students with a complete toolkit of skills and knowledge relevant to today’s marketing needs. We work closely with industry partners to provide opportunities for students to manage real-world scenarios and learn from experts in the field. Our experienced faculty, modern pedagogy approaches and tight network of established partners provide a well-rounded experience for our students, setting them apart from other graduates. If you have an inquisitive mind, enjoy learning and have a keen interest in marketing, I invite you to consider pursuing a major with us. We look forward to seeing you in class! |
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Welcome to the Department of Marketing! Here, we hold true to Monash University’s motto, Ancora Imparo (I am still learning) as a bedrock of our approaches to education and research.
Why Study with Us?
- Establish a strong foundation in marketing theory and knowledge coupled with valuable industry exposure, industry-based feedback and hands-on experience
- Develop critical skills using creativity, innovation and business knowledge to solve real-world problems faced in the workplace
- Increase your employability with a degree from a world-renowned business school
Our Research
The Department of Marketing primarily focuses on research of consumer behaviour as it permeates all levels of business and society. As our faculty members specialise in a wide range of research methodologies, we are able to take on large research projects that peel back the layers and conduct in-depth analyses.
Our specific research foci include digital consumption behaviour (affecting digital marketing strategies), sustainable consumption (sustainability and marketing), sensory marketing (affecting advertising and other marketing forms), consumer decision-making (the backbone of consumer behaviour) and the intersections of consumption, politics and culture, particularly in the global south.
Our Engagement
Our department enjoys strong relationships with established industry partners, allowing us to incorporate active industry engagement in our curriculum. Assessment briefs are given by industry partners themselves, providing students with invaluable experience in analysing, managing and solving real-world challenges.
We have also launched Market Buzz, a platform where university meets industry for meaningful dialogues and engagement with external stakeholders (industry, NGOs, government and alumni) to discuss current trends, industry challenges and potential solutions.