Transforming Marketing: Education Buzz 2024
12 June 2024
The Department of Marketing at Monash Business School, Monash University Malaysia, hosted an inspiring Education Buzz 2024 event, a platform where Marketing students presented innovative projects to industry leaders. The event served as a bridge between academia and industry, fostering collaboration to nurture the next generation of marketing leaders. Through authentic assessments, students showcase their skills and ideas, elevating traditional learning methods to new heights.
Education Buzz 2024 featured three tracks, each focusing on emerging themes in marketing education. Students competed fiercely for the top spot in these tracks, presenting their projects to an esteemed panel of industry judges:
🏆 Track 1: Real-World Application of Marketing Concepts, Won by Yvien Chew
🏆 Track 2: Bridging the Gap Between Academic and Industry, Won By Cheryl Chew
🏆 Track 3: Fostering 21st Century Skills to Become the Global Citizen, Won by Hua Ann Chan (Quinn)
The panel of industry judges comprised:
🌟 Sammy Chan, Head of Marketing, Jobstreet
🌟 Radhika Agarwal, Senior Regional Marketing Manager, Kimberley-Clark
🌟 Fakhrul Anwar Ab Latib, Marketing Manager, Lexus
These industry experts brought invaluable insights and expertise to the event, evaluating the students' projects and providing constructive feedback.
Beyond the competition, the event showcased exceptional student projects to an industry audience at the Monash University Malaysia Library. Representatives from national and international organisations, many of whom have collaborated with Monash University in various capacities, attended the event. Their presence not only highlighted the calibre of student work but also underscored the importance of industry-academia collaboration in shaping future marketing professionals.
Education Buzz 2024 exemplified Monash University Malaysia's commitment to innovative education and industry engagement. By providing students with real-world challenges and opportunities for collaboration, the event empowered them to thrive in the dynamic field of marketing.
Click here to watch snippets of this event.