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Design Thinking Bootcamp

About Design Thinking

Design thinking is a non-linear, iterative process that teams use to understand users, challenge assumptions, redefine problems and create innovative solutions to prototype and test. It is most useful to tackle ill-defined or unknown problems and involves five phases: Empathise, Define, Ideate, Prototype and Test.

Throughout the bootcamp participants must innovate and remain competitive in a rapidly changing environment. In this design thinking bootcamp, cross-functional teams work together to understand user needs and create solutions that address those needs. Moreover, the design thinking process helps unearth creative solutions.

Some of the world’s leading brands, such as Apple, Google and Samsung, rapidly adopted the design thinking approach. Design thinking is an iterative process in which you seek to understand your users, challenge assumptions, redefine problems and create innovative solutions which you can prototype and test.
Overall, the objectives of design thinking revolve around understanding users, identifying problems, generating innovative ideas, prototyping, testing, iterating, and ultimately delivering solutions that address real-world challenges effectively and empathetically.
This programme aims to have participants:
- Recognise the basics of design thinking
- Identify and compare popular models
- Apply the design thinking methodology using the A3 Model
Every company/entrepreneur wants to come up with innovative products that dazzle their existing customers, while earning them new ones.
Design thinking brings together what is desirable from a human point of view with what is technologically feasible and economically viable. Successful products/services sit at the centre of these three criteria:
- Desirability, a product that people want or need
- Feasibility, a product that can be created with new or existing technology
- Viability, a product that will be profitable
Together these three create the ideal conditions for innovation. During this bootcamp participants will explore deeper into these three topics as well as explore other great problem-solving/ entrepreneurial tools such as the Business Model Canvas and SCAMPER.

Past Event