Communication
In this major, you will explore the fundamental principles of how media shape the ways human beings relate to one another. With a strong digital focus, this major exposes you to the inner workings of the media, and teaches you to look beneath the surface to understand how media change is connected to broader cultural, political, and socio-economic changes.
In the first year, you will take gateway units providing introductory approaches to media and communication studies, and learn about the social impacts of past and present media technologies. During second year, you will gain a grasp of the concepts and theories needed to research and analyse media change. In final year, you will study the key debates shaping media policies across the world, and undertake a research project to understand the intricate workings of social media platforms. As a communication graduate, you can expect to have gained the skills to think critically about media and society, to have mastered the management and execution of research projects in groups and individually, and to have a firm grasp of how to use a range of media forms, including films, photographs, websites, essays and reports, and oral presentations, for successful public communication.
Unit highlight:
This home-grown unit delves into the rich relationship between youth culture and mobile media. Drawing on interesting case studies from the USA and Southeast Asia, it offers a close-up look at the social implications of mobile media, exploring their influence and effects on younger audiences. You will engage in online and classrooms discussions on topics that range from political protests and body image to environmental concerns. You will also have the opportunity to collaborate on the hands-on design, execution and evaluation of an online campaign. With this unit, you will learn how media can shape youth identities and communities, while honing your communication and strategic thinking skills.
Victor Thong Weng Hong "Studying communication definitely guided me in addressing practical, real-world problems. Instinctively, things made a lot more sense and the classroom theories reinforced my understanding of what I saw.” |  |
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Communication prepares you for a potential career in:
Corporate communications, marketing and PR industries, advertising, consulting, media management, policy and programming, writing and journalism, and many other dynamic fields.