Bachelor of Digital Media and Communication

KPT/JPT (R/220/6/0012) 01/20 - MQA/SWA0104

This course will equip you with a well-rounded understanding of developments in digital communications worldwide. It will involve you in hands-on and workplace learning, case studies and research. Our academic staff are internationally renowned digital media researchers and teachers with the expertise to guide your learning.

Course structure:

The course develops through three themes:

A core digital media studies component

We have designed a suite of units that provide you with a solid grounding in digital communication practice and research. You will learn about the history of the internet’s development worldwide, become adept at constructing and analysing digital objects such as memes, learn about the workings of e-commerce and social media platforms, and gain experience in executing a digital media research project.

A component that provides a broader grounding in communication and media studies 

The core digital media units dovetail with those that equip you with key concepts and developments in media studies, as well as media policy. The inclusion of this stream ensures that you will graduate with an holistic understanding of the broader media landscapes that digital media inhabit.

A professional practice component that provides opportunities to apply your knowledge to workplace situations

This stream allows you to apply your knowledge to real world situations calling for team work, policy design and advanced oral communication skills. You will also gain valuable work experience by applying for an internship through our extensive network of industry partners.

The course is made up of 24 units (144 credit points) that are divided into the following streams:

  • Eight units (48 credit points) in digital media studies
  • Four units (24 credit points) in fundamentals of communications and media studies
  • Four professional practice units (24 credit points)
  • Eight elective units (48 credit points) - Eight elective units that can be taken from the School of Arts and Social Sciences, or another School on campus.

Career Outcomes

The course equips you with a skill-set and knowledge that is future-oriented and adaptable to a wide range of industries, including heavy industries, media industries, service industries, as well as those involving fast-moving consumer goods. You will gain a blend of organisational, technical, communication and research skills that are especially suited to senior positions in the following areas:

  • Public relations
  • Corporate communications
  • Marketing and advertising
  • Policy development
  • Human relations and management
  • Research
  • Editing and writing

Pamela Choo

Bachelor of Arts and Social Sciences (2015)

"When I first applied to a well-known agency, I wanted to do television advertising. During my interview session, the interviewer said to me, 'Listen to us. Digital it is, and it is going to stay'. That experience opened my eyes as to how important digital media is.”

Dixon Khoo

Bachelor of Arts and Social Sciences (2014)

“Digital communication has changed the industry. The digital world is result-oriented. It's no longer about how clients feel about your writing. Now, it's about whether my write-ups brings in 'likes', interactions, or 'shares'.”

Please click here to find out more information on entry requirements, fees, intake periods and credit.